The world’s No. 1 golfer used Nippon Shaft’s shaft in his utility iron enroute to winning the Tour Championship, his seventh victory of the season. The 28-year-old Texan, who started the tournament at 10-under par per FedExCup rules, ended with a 30-under-par total, with rounds of 65-66-66-67 to win the year-long quest for the FedExCup by four shots over his closest pursuer. Meanwhile, in Japan, Nippon Shaft won on both the men’s and women’s professional tours. On the Japan Golf Tour a 23-year-old Japanese player used Nippon Shaft’s N.S. PRO MODUS³ Prototype steel shafts in his irons to help him shoot 9-under par to…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
Nexxchange GmbH, the leading provider of golf software across the European Union, with over 400 golf courses under contract, has successfully acquired all shares of Sysgolf SRL, Italy’s leading golf software company, which serves more than 200 golf courses. This strategic acquisition marks a significant milestone for Nexxchange, as the company plans to integrate Sysgolf’s solutions into its comprehensive, cross-border platform designed for European golf course operators. Key features from Sysgolf, like its world-class tournament management module and the popular Gesgolf mobile app, with over 90,000 users in Italy, will soon be part of Nexxchange’s Europe-wide ecosystem. Nexxchange’s unified platform…
Work on the second phase of an extensive redesign of 18 greenside bunkers at Hever Castle Golf Club has just got underway. EcoBunker completed phase one in 2023, with this phase due for completion in the autumn. The decision to make these significant changes came when Rob Peers assumed the position of Head Greenkeeper at Hever Castle Golf Club 5 years ago. He set about finding out just how much time was required to maintain the existing bunker system inspired by golf architect Harry Colt. Astonishingly through labour profiling he discovered that it would take 1.2 men an entire year…
Dubai Creek Golf and Yacht Club is nearing the completion of a significant investment to totally overhaul and modernise its on-course irrigation system, and further enhance course conditioning. This extensive project is set to be completed by October 2024 and will revolutionise the way the golf course is managed and maintained, in addition to taking a crucial step in the club’s journey towards greater sustainability. The advanced upgrade includes the installation of new main lines, lateral lines, a cutting-edge sprinkler system, and a state-of-the-art computer system. In total, more than 3,000 sprinklers and 40 kilometresof pipe will be laid to…
Legendary hotelier Sir Rocco Forte has been unveiled as the special guest of honour at a unique new B2B event showcasing the very best in high-end golf tourism. Delivered by industry experts with more than 20 years’ experience, Elevate Golf is tailored at connecting golf’s elite. Taking place at the Old Course Hotel, St Andrews, from October 27-31, the invite-only event will be attended by the finest golf courses, accommodation providers and international tour operators. Following five days of networking opportunities, the event will conclude with a golf tourism celebratory gala dinner. During the evening, Forte will take part in a special…
Ross Liggett is the Founder & Managing Partner at Metolius Golf, a marketing & technology company focused on helping golf courses and private clubs leverage cutting-edge technology. Ross is among the industry’s foremost experts on cloud-based technology, digital marketing, and big data. Before founding Metolius, Ross started his career in golf operations and later served as a marketing, sales, and technology executive for several national multi-course operators. Ross lives in Fort Collins, Colorado, United States, with his family of four and is a proud Virginia Tech Hokie. About Metolius: Metolius is a data company. We help golf courses and private…
Five Iron Golf, the global leader in golf and entertainment, renowned for revolutionizing the indoor golf experience, is thrilled to announce the launch of its Fall 2024 League season. For the first time ever, this dynamic league will unite players from Five Iron’s global franchises across three continents, including the largest location to date in Dubai, set to open this August. To kick off the excitement, Five Iron Golf has released a sizzle reel showcasing the energy, competition, and global reach of this season’s league. The video captures the essence of what makes Five Iron Golf the ultimate destination for…
PING has today revealed the official 2024 Solheim Cup team uniforms to be worn by retaining cup holders, Team Europe, at the upcoming event in September. The garments are available to purchase exclusively online at www.pingeurope.com from today. Following on from the successful collaboration in 2021 and 2023, the European Solheim Cup team will once again be dressed head-to-toe in performance PING apparel. Day one of the official uniform takes on a classic European feel, incorporating a vibrant shade of blue with a white base and yellow accents throughout. Making a bold statement on the first tee, both the polo shirt and…
ECCO GOLF ambassador, Lydia Ko, completed her golden August this weekend in St Andrews, as she added the AIG Women’s Open to her trophy cabinet. Ko, wearing ECCO GOLF Tray, battled strong winds and a stellar leaderboard, shooting a three-under-par final round on Sunday to win her third major championship, and her first in over eight years, by a margin of two shots. Ko’s win in Scotland completes an incredible month for the Kiwi, adding to the Olympic Gold medal she won in Paris just two weeks prior – where she secured her place in the LPGA Hall of Fame.…
Drama until the very last on the Old Course. Lilia Vu three-putts the 18th to bogey while Jiyai Shin pulls off one last brilliant birdie. Vu, Shin, Ruoning Yin and Nelly Korda all finish on five-under in a four-way tie for second.