Author: Aboo Tayub

Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.

Sky and TGL presented by SoFi, the new, team golf league founded by Tiger Woods’ and Rory McIlroy’s TMRW Sports, today announced a two year deal covering the 2025 and 2026 seasons that will see every match broadcast live on Sky Sports in the U.K. and Ireland, Germany, and Italy. Additionally, Sky Sports has also secured rights for TGL in New Zealand. With the first match taking place on January 7, 2025, in Palm Beach Gardens, Fla., all matches will broadcast live on Sky Sports.TGL features six teams of PGA TOUR stars competing in a season-long competition from January through…

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The new ‘Innovation District’ will be the epicenter of cutting-edge new products and revolutionary inventions at the annual PGA Show, the world’s largest gathering of the global golf industry, January 21-24, 2025, at the Orange County Convention Center in Orlando. Golf industry professionals cite new product discovery as the number one priority in attending the PGA Show and the Innovation District helps to spotlight new products and inventions in one convenient setting. The popular New Product Zone and Inventor’s Spotlight will be aligned on the Show Floor this year to create the Innovation District as a showcase for game-enhancing advancements. New products and…

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The highly-rated golf course at sustainable lifestyle resort Ombria Algarve has been officially crowned ‘Europe’s Best New Golf Course 2024’ at the 11th edition of the World Golf Awards; an annual event that celebrates and rewards world-class courses, golf destinations and excellence in golf tourism. The ceremony was held in Portugal’s city of Funchal on 22nd November, during which Portugal itself was named ‘World’s Best Golf Destination’. Salvador Costa Macedo, Golf Director at Ombria Algarve, said: “It is an honour to receive this significant award, which celebrates our commitment to quality, sustainability and the unique experience we provide to golfers…

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Swing Control, the women’s golf and lifestyle apparel brand celebrated for its fusion of fashion and innovation, is proud to announce its participation in the 2025 PGA Show, taking place January 21–24, 2025, in Orlando, FL. As the golf industry’s premier global business event, the PGA Show provides Swing Control with an unparalleled opportunity to connect with retailers, media, and golf professionals while unveiling its highly anticipated Fall/Winter 2025 collections. Swing Control’s exhibit will feature standout pieces from the After Hours and Mystic Marine collections, showcasing the brand’s commitment to combining performance-driven fabrics with chic, contemporary designs. From the sleek…

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Pizá Golf, an internationally acclaimed architecture and golf design firm, is proud to reflect on a transformative year in 2024. From groundbreaking projects with industry leaders to global recognition for its visionary designs, this year has marked significant achievements for the firm, including solidifying its expansion into the U.S. market with the opening of an office in San Diego. As Pizá Golf closes this chapter, it looks forward to continuing to elevate the golfing experience in 2025 and beyond. TGL Holes: Innovating the Future of Golf This year, Pizá Golf unveiled new designs for the highly anticipated TGL presented by…

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PlayInOne.golf is set to revolutionise the way golfers travel, with a seamless all-in-one approach to everything from tee times to accommodation. The new digital platform, which officially launched at the start of this month, offers golfers a clear and convenient way to book their dream golf getaway while empowering venues with unparalleled control and monitoring capabilities. To suit every golfer’s needs, PlayInOne.golf users can utilise any of four search options: Green Fee Only; Multi-Green Fee, which simplifies booking rounds at several courses in one go; Hotels, powered by leading platform SiteMinder Channels Plus; and Stay & Play Packages, the ultimate…

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Botronics announced today plans to exhibit at the 2025 PGA Show, January 21 – 24, at the Orange County Convention Center in Orlando, FL.Botronics, a start-up at the forefront of innovation, is thrilled to announce the debut of its groundbreaking product, iXi, the world’s first digital caddie, at the highly anticipated Demo Day. Designed to redefine convenience and performance on the course, iXi is equipped with advanced onboard digital coaching capabilities, a smart performance review system, a digital scorecard, and state-of-the-art AI-driven features like gesture and voice recognition for seamless following capabilities. This revolutionary push cart will be demonstrated live…

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Stylish golf and lifestyle hospitality brand, Pitch, has announced plans to launch a new flagship venue in the city of London. Opening in January 2025, Pitch Wharf will swing into action at Churchill Place in Canary Wharf. The venue has been labelled ‘the new home of modern golf’ with something for everyone in a stunning setting, spread across 15,000 square feet of indoor and outdoor and across two floors. Pitch prides itself on being so much more than simply an indoor golf venue – but rather a lifestyle hub that offers an innovative social experience. Open seven days a week, several late-night DJ slots…

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PLATFORM Golf, a pioneering golf technology company on a mission to transform golf, has launched following a rebrand and substantial multi-million-dollar investment. The rebrand and scale-up is the next phase and evolution of Perfection Platforms, already a market leader which pairs a patented putting and full-swing training platform with systems integrations that can enhance and enable nearly every key golf technology. The solution will revolutionise off-course play and instruction, allowing golfers to make real putts on a tilting green, and enabling approach shots from uneven lies, effectively closing the experience gap between traditional outdoor golf and the booming indoor golf…

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