The PGA Show in Orlando, scheduled for January 2025, promises to be a landmark event as the golf industry continues to embrace technological advancements, particularly in the realm of simulator technology. This year’s edition of the show, the largest gathering of golf professionals, manufacturers, and tech innovators, is set to showcase cutting-edge products that blend data, simulation, and training to transform the game. Simulator Technology Takes Center Stage In recent years, golf simulators have evolved from niche training tools to essential pieces of equipment for both professionals and amateurs. As more golfers look for ways to practice indoors or fine-tune…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
We are thrilled to announce that Golf.ai, founded by Clive Mayhew, has joined our Golf Business Technology Conference as the exclusive AI golf sponsor. Golf.ai is at the forefront of integrating artificial intelligence into the golf industry. Their innovative platform offers AI-driven services designed to enhance various aspects of golf, from improving player performance to streamlining operations for golf courses. By leveraging advanced technology, Golf.ai aims to revolutionize the golfing experience for players and industry professionals alike. Clive Mayhew is the owner of Golf.ai, the leading AI-powered platform transforming golf media, rules, and player experiences globally. Clive has over…
The Golf Fitness, Health & Wellness area of The Clubhouse on the PGA Show Floor will feature 16 complimentary education sessions among more than 60 related exhibits during the 2025 PGA Show, Jan. 21– 24, at the Orange County Convention Center in Orlando, Fla. TPI and the Golf Fitness Association of America are presenting sponsors with Life Fitness joining as the supporting sponsor of stage programming. Attending golf industry professionals will gain golf fitness and wellness insights during a packed schedule of diverse programming led by Annika Sorenstam, PGA, Dr. Greg Rose and Dave Phillips, PGA, and other industry experts such as Tara…
Golf Marketing Services Ltd (GMS), a global leader in golf marketing and consultancy, is proud to announce the appointment of Dan Wooters as Account Director, North America, and Ashley Ross Ropaie as Senior Manager, MENA and APAC Markets. Dan Wooters brings a decade of marketing and public relations expertise to his role as Account Director, North America. Most recently, he served as Manager at Buffalo Groupe, where he led media relations and client communications for prestigious partners such as Pinehurst Resort, Omni Resorts & Hotels, and Casa de Campo Resort & Villas. Dan’s deep understanding of media strategy, event management, and influencer collaboration – alongside…
LAON PEOPLE announced today plans to exhibit at the 2025 PGA Show, January 21 – 24, at the Orange County Convention Center in Orlando, FL. This marks the second consecutive year that LAON PEOPLE will participate in this prestigious event. LAON PEOPLE will present its groundbreaking golf solutions, including Swing EZ and VTrack, at Booth 1281. Swing EZ represents a breakthrough in golf training, integrating advanced artificial intelligence and high-speed video processing to deliver a comprehensive suite of features: Complementing Swing EZ, VTrack offers state-of-the-art ball and club data analysis without reliance on external markers or stickers. Together, these technologies…
The Byrd, an emerging innovator in golf gear, is set to unveil its highly anticipated 2025 product lineup at the annual PGA Show held January 21 – 24 at the Orange County Convention Center in Orlando, FL. Highlights of the new collection include an all-new Braided Byrd Belt, all-new Byrd Golf Glove, and exciting updates to the brand’s flagship product the Byrd Clyp. Attendees will also have the opportunity to explore The Byrd’s complete range of golf organizational tools and golf accessories featuring Clyps, belts, hats and visors, divot tools, ball markers, tees, and more. Building on the momentum of its successful…
TGL presented by SoFi, the new, prime time team golf league backed by Tiger Woods and Rory McIlroy’s TMRW Sports, today announced an agreement to name FanDuel as an official sports betting partner. The announcement was made by Karol Corcoran, Senior Vice President and General Manager ofFanDuel Sportsbook, and Jason Langwell, Chief Revenue Officer, TMRW Sports. As TGL’s U.S. sports betting partner, FanDuel will offer wagering options across all matches with live odds integrations to be featured through TGL’s broadcast, in addition to customized social and digital media integrations. FanDuel will also provide future integrations to TGLgolf.com and TGL’s mobile…
Golf Marketing Services (GMS), a leading global marketing and consultancy agency specialising in the golf industry, is delighted to announce a new partnership with Laguna Phuket, Asia’s premier integrated destination and home to a world-renowned golf destination. Through this strategic partnership, GMS will provide international public relations and marketing consultancy services to showcase Laguna Phuket’s exceptional golf offering to a global audience. Laguna Phuket is a must-visit destination for golf enthusiasts and travellers seeking unparalleled luxury. It features an award-winning 18-hole, par-71 golf course set amidst breathtaking lagoons, coconut groves, and mountain views. Sam Elder, Co-CEO of GMS, shared his excitement about…
The Peter Cowen Academy at Emirates Golf Club has unveiled its fully refurbished facilities, setting a new benchmark for golf instruction in the Middle East. This transformation combines advanced technology with expert instruction to deliver an enhanced learning environment for golfers of all levels. Emirates Golf Club has long been recognised as one of the most sought-after golf facilities in the world, attracting golfers eager to experience its iconic Majlis course, host to the DP World Tour’s famed Hero Dubai Desert Classic. With the addition of the renewed Peter Cowen Academy, the club has further solidified its reputation as a…
54, the global sports and entertainment agency, today announced a strategic investment in Turfgrass®, a leading international golf course development company. This collaboration creates a powerful alliance, integrating 54’s expertise in strategic planning, advisory services and operational solutions with Turfgrass®’s proven track record in delivering end-to-end golf course development and agronomic consulting services to some of the best-known and most-loved venues in the sport. Founded in 1997, Turfgrass® has established a global presence, with offices in Europe, the Middle East, the United States, and soon, Asia. The company guides golf projects from the earliest planning stages through construction, agronomic grow-in,…