Golf Business Technology Conference is the must-attend B2B event that is exclusively dedicated to discussing advanced technologies and business services for the Golf industry. The event agenda is designed to help Golf Course Owners and Operators stay on the cutting edge while creating new and meaningful connections with industry peers. Learn to better manage your course like an investment and understand the latest advancements in tech and entertainment whilst taking home powerful and innovative ideas that can improve your bottom line. The 2025 conference will welcome attendees globally and will be covering topics in Sustainability, Revenue Generation, Golf Entertainment, Operational…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
Today sees the announcement of 54’s latest sports investment with the launch of Behind The Volt, a new tech-focused infrastructure and experiential business, designed to provide deeper, more meaningful interactive experiences for rights holders, event owners, investors, brands and governments. The latest in a strategic sequence of new partnerships and investments by 54, and a feature of the global sports and entertainment agency’s sustained expansion, this new venture will position the business further into the events, technology, innovation and experiential sector. Behind the Volt has been created in recognition of the changing face of staging showstopping events which require increasingly complex infrastructure, network…
Terras da Comporta’s relationship with Azalea continues to go from strength to strength after agreeing a multi-year contract extension with the marcomms specialists. The luxury Portuguese golf and lifestyle estate first started working with Azalea in 2022, 12 months before the official opening of its globally acclaimed Dunas Course, and took steps to extend the partnership as it prepares to open a second 18-hole championship layout, The Torre Course, this summer. The Dunas Course confirmed its reputation as one of the world’s ‘must-play’ golf venues after winning three of the top international accolades at last year’s World Golf Awards –…
Women’s Golf Day (WGD) has announced the 2025 recipients of its annual ‘Inspire Action Awards’ at the PGA Merchandise Show in Orlando. Created to recognize people and places that are driving positive change in the golf industry, the 2025 awards celebrate three individuals and three locations that are reaching above and beyond in their promotion of women in golf. “It’s an honor to announce the 2025 winners of our Inspire Action Awards,” explains founder of Women’s Golf Day Elisa Gaudet. “Going into our 10th year, I’m delighted that we can celebrate such diverse range of people and places who are inspiring…
TGL presented by SoFi, the new, prime time team golf league backed by Tiger Woods and RoryMcIlroy’s TMRW Sports, announced UKG as the league’s official HR, payroll, and workforce technology partner. This partnership will include a presenting sponsorship of the UKG Rail Camera, which wraps around TGL’s tech-infused field of play.“As we successfully launch TGL presented by SoFi and bring team golf to prime time with the biggest stars on the PGA TOUR, we continue to expand our roster of commercial partners, including UKG,” said Jason Langwell, Chief Revenue Officer, TMRW Sports. “UKG’s commitment to innovation and using technology to…
Sotogrande has appointed Seventy2 Golf as its official sales agency, effective next week. This strategic partnership aims to strengthen Sotogrande’s golf tourism offering, particularly with the forthcoming launch of the Golf Academy at the SO/ Sotogrande Spa and Golf Resort. Rita Jordão, Director of Marketing at Sotogrande, commented: “Partnering with Seventy2 Golf will allow us to leverage their expertise in engaging with golf tour operators and promoting golf destinations. This collaboration will help us to further promote the new Golf Academy and the world-class golf packages that we have available through the SO/ Sotogrande Spa and Golf Resort to a global audience.” Giles Greenwood, Managing Director of Seventy2 Golf, added: “We are excited to…
SmashSwing Immersive, a trailblazer in gaming and golf entertainment, announces significant milestones that underscore its rapid growth and market potential. Installations at Bethpage Golf Course & others SmashSwing has signed letters of intent with three prominent golf courses in New York managed by Brooke Management Group, including Bethpage Golf Course, the world-famous golf facility hosting the 2025 Ryder Cup. This collaboration will bring SmashSwing’s gamified simulators to these courses allowing more people to play golf in a fun, immersive way. “The courses will expand their appeal to new and social golfers with cinematic screen sizes and multi-player gaming technology,” said TJ Schier,…
Pin Vision, the burgeoning GPS app that provides golfers with precise distances to the flag, has unveiled another major new feature to kick off the Italian brand’s biggest year yet. Provided in a free update to all Pin Vision users in January, the ‘Explore’ function is an interactive map displaying more than 16,500 golf clubs across five countries, making it easier than ever for golfers to decide where to play their next round. By zooming in and out around the globe (powered by American software brand Mapbox), players can filter courses based on the number of holes or whether they…
Evnroll, the award-winning putter line featuring patented ‘SweetFace’ Technology, is proud to introduce the new 2025 V-Series and Carlsbad Series putter lines. Designed by Guerin Rife, CEO and Chief Designer, the V-Series line features the V2 mid-blade, V5.1 mallet, V5.2 winged mallet, and the V12 high MOI players mallet. The Carlsbad line features the B1 classic heel-toe weighted blade and the M1 sleek mallet. “We’re excited to expand our product offerings with these two distinct lines,” said Rife. “The V-Series has been one of our most popular lines and I’ve updated it with a complete design refresh. The new Carlsbad…
Streamsong® Golf Resort announced today the start of construction and architect of the fifth golf course at Streamsong Golf Resort. With construction starting in early 2025 and designed by David McLay Kidd, the golf course is located amongst some of the resort’s most interesting sand site terrain as it traverses rambling sand dunes and dramatic elevation changes situated between Streamsong Black and Streamsong Red. “I have read many times how great players have a special love for the Majors. Not sure I understood what that meant when I was younger, but now I get it. In the world of golf design, there are…