PING has revealed its AW25 men’s apparel collection, showcasing a fusion of authentic golf performance with innovative design. This range emphasises weather-ready functionality and advanced technology, while delivering a bold sense of style for the course. PING has revolutionised its waterproof jacket lineup, by introducing three new standout designs, providing golfers a choice of performance benefits to suit their game. The Impervious Jacket provides golfers with an ultra-soft, quiet waterproof (20,000mm), thanks to its flexible 3-layer knitted fabric (breathable to 20,000 g/m2) – an alternative to a traditional waterproof fabric that can be noisier. It features innovative seam-free construction under…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
The BIGGA Turf Management Exhibition (BTME), held in Harrogate this January, was a resounding success for The R&A Sustainable Agronomy Service. Representatives from the UK, Europe, and Asia came together to engage with professionals across the greenkeeping industry, strengthening connections and driving important conversations about sustainability in golf. 2025 marked a significant new collaboration between The R&A and BIGGA, with new support for the Continue to Learn Conferences. Throughout the three-day event, The R&A Sustainable Agronomy Service and the wider Sustainable Golf team played a key role in hosting a variety of well-attended seminars and conferences. These sessions—part of the…
Whoosh, Inc., the leader in modern club operations software, has announced a new integration with RemoteLock, a leader in cloud-based access control solutions. This partnership enables facilities using both technologies to easily grant facility access to only those with a confirmed reservation, eliminating the need for manual key exchanges or physical check-ins. RemoteLock’s universal access control platform integrates with leading smart lock brands and wired access hardware, ensuring secure and flexible access management for golf simulator facilities, sports complexes, racquet clubs, and other 24/7 or unmanned recreational spaces that are using Whoosh for reservations and operations. By eliminating the need…
Golf Genius, the leading provider of cloud-hosted golf software solutions, has announced a digital partnership with premier golf retail services group, TGI Golf. Through the partnership, Golf Genius will act as an extension to TGI Partner businesses through the supply of various technology solutions, including its leading coaching platform, CoachNow—all provided at exclusive rates negotiated by TGI. “Following a successful couple of years using Golf Genius’ Tournament Management solution to run our events throughout the year, we’ve been able to learn about Golf Genius and its technology offerings to identify how best it can support TGI Partner businesses. To be…
Sotogrande has reaffirmed its status as one of the world’s premier golf destinations, having been named the world’s #1 golf resort for winter sun by Golf World in its recent Winter Sun rankings. The Winter Sun issue featured three rankings lists – Top 50 Winter Sun Resorts, Top 20 Winter Sun Areas, and Top 10 Winter Sun Courses – each recognising Sotogrande’s quality of golf and resort offering. In the Top 50 Winter Sun Resorts list, Sotogrande claimed the #1 position ahead of world-renowned destinations, cementing its reputation as the ultimate destination for golfer’s seeking a world-class experience year-round. Additionally,…
Golf Pride, a leading innovator in golf equipment and maker of the world’s most popular golf grips, introduces ALIGN MAX, revolutionary grip technology designed to help players of all skill levels maintain consistent hand placement throughout the swing. ALIGN technology debuted in 2017, with the first raised ridge design pulling in a number of players on Tour and a strong amateur fanbase. It quickly became one of the most successful grip technologies in Golf Pride history. Even with these accolades, the brand heard feedback about the desire for an even more pronounced ridge. This inspired the creation of ALIGN MAX,…
A groundbreaking research project commissioned by leading trade bodies within the golf club industry, has released a report offering national data and insights on how golf clubs in the UK and Ireland are using golf software technology. Commissioned in July 2024 by the Golf Club Managers Association (GCMA), The Golf Club Secretary, Scottish Golf Club Managers Association (SGCMA), UK Golf Federation (UKGF) and Club Management Association of Ireland (CMAI), the research project surveyed 134 golf club managers on various aspects relating to the use and performance of software technology at their golf clubs. The survey was developed by golf survey…
Ai Caddie™ provides real time recommendations based on playing history, course conditions, and advanced Ai analytics, including personalised club suggestions and dynamic shot analysis. Ai Scorecard™ offers live player performance tracking, Ai generated insights, and trend spotting, initially launching with PGA Tour and LIV Golf events. What’s in My Bag™ provides personalised equipment insights, recommending optimal club configurations based on swing data and gear specs, and comparing with professional golfers’ gear. Set a New Standard for Golfers and Fans Worldwide Golf.ai, the global leader in golf Ai technology, proudly announces the launch of its latest innovations: Ai Caddie™, Ai Scorecard™,…
Leading the operation of the PGA Coaching Center is PGA Master Professional Tim Cusick, who was hired to develop, open and operate the facility. A 35-year PGA of America Member, Cusick spent three years with the PGA of America as an Education Faculty Member, implementing the Professional Golf Management education and training program for PGA of America Golf Professionals and university students across the country. For 16 years, he served as Director of Golf Instruction of The Four Seasons Golf and Sports Club in Irving, Texas.
Seed Golf has unveiled the second generation of its ultra-soft feel SD-05, providing ultimate control from anywhere on the golf course. Rebranded as ‘The Pro Feel’, the SD-05 has been one of the stars of Seed’s range since launching in 2017 and is set to further grow in popularity with the release of the improved model. With a larger core and thinner cover, the award-winning ball now provides a softer feel, faster ball speed and more iron spin than ever before. Dean Klatt, founder and CEO of Seed Golf, said: “We’re always looking for ways to improve the performance of every…