New app, ProShop, has launched today, providing an innovative platform that combines some of the best golf coaches on the planet with a personalised, structured environment designed to help golfers achieve measurable improvement and hit their goals. ProShop has also expanded the traditional coaching platform to create a digital one-stop-shop for its users, with player profiles, engaging skill tests, score-tracking features, on-course GPS and a thriving ‘clubhouse’ community, where players can communicate directly with the platform’s expert coaches. Challenging the trend of golf’s “quick fix” culture amplified by social media, ProShop has been designed to help golfers improve their game…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
The future of golf has arrived at the custom-built SoFi Center, where TGL presented by SoFi has built a platform for prime time, team golf through an unprecedented fusion of technology and live competition. This first-of-its-kind league, backed by TMRW Sports Group, debuted in January on ESPN and ESPN+, and its season will wrap by the end of March. At the heart of this innovative in-venue experience is a sophisticated L-Acoustics sound system designed to transform traditional golf spectatorship into an electrifying entertainment experience. The 250,000-square-foot SoFi Center, located on the Palm Beach State College campus, combines a state-of-the-art virtual…
Dubai Golf and Viya Golf have been recognised for their dedication to service quality, taking home multiple awards at the 2025 59club Middle East & Africa Service Excellence Awards. The 59club Awards celebrate excellence in customer service and operational performance within the golf and hospitality industries. Each year, 59club recognises top clubs and resorts across the region with its prestigious Gold, Silver, and Bronze Flag Designations. The highly coveted Gold Flag Destination status is a mark of distinction, awarded to venues that consistently deliver outstanding facilities and exceptional customer service. This year, Dubai Golf and Viya Golf venues were acknowledged in several key categories:…
Golfmanager, the leading software solution for completely digitalising golf club operations, is pleased to announce that Hampton Court Palace Golf Club and Pyrford Lakes Golf Club, two prestigious golf venues in the UK operated by Get Golfing, have chosen its technology to manage their day-to-day operations. This move further solidifies Get Golfing’s commitment to using the best-in-breed technology to provide an unparalleled experience for its members. With this addition, 10 out of 13 Get Golfing clubs now use Golfmanager’s innovative platform. Hampton Court Palace Golf Club is a distinguished golf course located within the historic grounds of Home Park, adjacent…
Peter Millar, an industry leader in luxury apparel known for its superior craftsmanship and commitment to golf, has become an official partner of The R&A. In addition to being a sponsor of some of The R&A’s leading amateur championships, Peter Millar will kit out all Great Britain and Ireland teams, including uniforms for the sides at the 50th Walker Cup match at Cypress Point Club in 2025 and at the 44th Curtis Cup match at Bel-Air Country Club in 2026. They will also provide uniforms for R&A staff at selected championships around the world. Neil Armit, Chief Commercial Officer at The R&A,…
Golf Live is pleased to announce several professional golfers have participated in its 4MM Capital Raise. Abraham Ancer, Touring Professional with 6 World-Wide Titles, and Kramer Hickok, PGA Tour Professional, are two recent investors in Golf Live. “After I saw Golf Live’s technology one time, I knew this was the future of golf instruction. And as an entrepreneur, I love this opportunity to make a difference in the game through innovation and fan engagement,” stated Ancer. “From the golfer’s perspective, the tech provides a very in-depth experience not available anywhere else. I believe Golf Live is changing the foundation of…
This week marks the beginning of the 2025 “Florida Swing”. In simpler times, most of all the PGA TOUR players would begin in the southern portion of the Sunshine State and make their way through Orlando on the way to The Players Championship near Jacksonville. With so 39 events on the schedule this year, top golfers tend to pick and choose what works for them, and there’s so much prize money available to allow them the luxury to do so. For example, one might skip The Cognizant in the Palm Beaches in favor of next week’s Arnold Palmer Invitational presented…
Topgolf UK is thrilled to announce its inclusion in PGA TOUR 2K25, the latest installment of the world-renowned gaming franchise after debuting in PGA TOUR 2K23. Bringing the dynamic and entertaining Topgolf experience to Xbox Series X|S, PlayStation®5, and PC, the new title allows players to step into the virtual bays of Topgolf. To celebrate the game’s launch on February 28th, special PGA TOUR 2K25 gaming stations will be set up in Topgolf UK venues, allowing visitors to experience the game firsthand. These arcade-style units will be available for two months post-launch in Glasgow, Watford, Surrey, and Chigwell. “Topgolf as a concept and a…
ECCO GOLF ambassador, Lydia Ko, delivered a spellbinding performance this week at Sentosa Golf Club, Singapore, as she claimed her 23rd victory on the LPGA Tour at the HSBC Women’s World Championship. Ko, wearing ECCO GOLF STREET 720, stayed cool in the equatorial Singaporean heat, shooting a final round three-under-par 69 to triumph by four shots. Ko’s 23rd LPGA Tour victory is her first of the 2025 season, and her first win at the beautiful Sentosa Golf Club at her 11th attempt. “It’s exciting to finally add Asia’s major to my major collection,” Ko said. “I dreamt last night that I…
Finca Cortesin, host venue of the 2023 Solheim Cup, has conducted a ground-breaking new environmental study that showcases the ability for golf courses to be sanctuaries for biodiversity. The Golf & Birds study, which spanned from October 2022 to October 2023, underscores the resort’s mission to connect sport with nature, positioning it as a leader in sustainable golf tourism. Located near the Strait of Gibraltar, a vital migratory corridor between Europe and Africa, Finca Cortesin has embraced its responsibility to protect avian species that rely on the area during seasonal journeys. Over the 12-month study, ornithologists and environmental experts conducted…