Toptracer, the world’s number one range technology and official range technology of the PGA of America, celebrated the successes of its partners at the 2024 “Tracie Range Awards” event hosted by Don Rea, owner and operator of Augusta Ranch Golf Club and president of the PGA of America, at Topgolf Orlando on Wednesday, Jan. 22. The ceremony is designed to celebrate the combined success of Toptracer’s growing community of range partners and highlighting the excellent service provided by more than 400 Toptracer-enabled facilities in North America. The awards saw nearly 60 entries from Toptracer Range’s North American partners, with venues vying for top…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
PLATFORM Golf is primed to transform the game of golf after taking the PGA Show by storm, earning praise as one of the top new products and drawing widespread acclaim as “Best in Show.” With the launch of the new brand and its groundbreaking technology, PLATFORM Golf has reshaped the landscape of golf training and performance. The pioneering TrueSlope™ Platform, paired with cutting-edge SSG™ Software, is the industry’s first-ever moving platform that integrates directly with simulation in real time. This game-changing innovation captured the attention of industry leaders, media, celebrities and golf enthusiasts alike. Speaking on “Live From” on the Golf Channel during…
Dubai Golf has announced key leadership changes at two of its flagship venues. Stephen Hubner has been appointed as the new Club Manager of Emirates Golf Club, while Dan Naudo joins as the Club Manager of Jumeirah Golf Estates. Stephen Hubner, who has been with Dubai Golf for nearly 19 years, brings extensive experience from his time within the group and a thorough understanding of the region’s golf operations to his new role at Emirates Golf Club. Dan Naudo brings considerable experience managing high-profile golf and leisure facilities in the UK and the Middle East. Commenting on the appointments, Christopher…
As 2024 came to a close, recreational golf remained on the upswing for younger generations. Lightspeed Commerce Inc., the one-stop commerce platform empowering merchants to provide the best omnichannel experiences, revealed new insights today from a consumer survey, outlining how golfing habits are changing amongst the younger demographic of golfers. Lightspeed surveyed over 700 American and Canadian golfers revealing that while golf has long been a space traditionally known for relaxation and social connection, Gen Z and Millennial players are increasingly combining personal well-being with technology-driven experiences. “Golf is evolving into more than just a sport—it’s becoming a space for self-care, community, and…
John Deere announced Penn State University’s Team #1 as the winner of the 2025 GCSAA Collegiate Turf Bowl during the Golf Course Superintendents Association of America (GCSAA) Conference and Trade Show in San Diego, California. As the winner, Penn State University’s Team #1 received a traveling trophy and a $4,000 cash prize. The 2025 GCSAA Collegiate Turf Bowl gave 76 student teams from 29 colleges and universities from across the United States a unique opportunity to demonstrate their industry knowledge and problem-solving skills. The winning team from Penn State University demonstrated their resourcefulness through a series of tests simulating the…
More than 33,000 golf industry professionals from 94 countries and 50 U.S. states came together to meet with more than 1,100 participating brands at the 72nd PGA Show in Orlando, Florida, Jan. 21-24, 2025. With the continued growth of the recreational game, the PGA Show reached its largest size since 2009, pointing to a highly optimistic outlook for the $102 billion golf industry in 2025. While the PGA Show began in the trunks of cars during a 1954 golf tournament, it has grown into golf’s longest running and largest global business gathering. Held for the 39th year in 1.1 million…
Under Armour Golf today announces a groundbreaking partnership with creative digital agency Albatross to spearhead their 2025 campaign series, marking a bold new chapter in golf lifestyle marketing. The collaboration launches today with “Moving Day” – the first of three major campaign moments designed to connect with golf’s next generation whilst maintaining Under Armour’s commitment to performance innovation. “The brand is uniquely positioned to talk to golfers of all ages and this partnership aligns perfectly with our marketing activity in 2025” says Richard Palmer-Jones of Under Armour Golf UK. “As we continue to see remarkable growth in the market, Albatross…
As the golf season in the UK gets underway, Aaron Fowler sheds some light on Blind Golf, learning how the game is played and what opportunities exist for players to participate in the sport. “I’ve been lucky to get to world number one when I first started playing for all three categories. Last year I won the World Championships for my sight category. I’ve captained my country. I’m due to become captain again for the next two years. I’m also playing in the Rest of The World Team in the Blind Ryder Cup. I’m vice-captain for the tournament this year…
PlayMoreGolf (PMG), the UK’s largest flexible golf membership platform, and Quick9, a leading app for organising and coordinating social golf, have announced a strategic partnership aimed at transforming the way PMG’s 12,000 members play golf. The partnership will integrate Quick9’s game coordination, communication and management capabilities into the PMG platform experience, enabling golfers to book and socialise their games, find playing partners, and maximise the value of their PMG memberships. With Quick9, members will have an easier way to connect with others, organise games, and play more frequently at PMG’s network of member clubs. “At a time when golfers are…
Seed Golf has set its sights on yet another year of global growth as the fast-expanding equipment brand announces a record yearly sales boom of 129 per cent just days after returning from an extremely successful 2025 PGA Show. The figure – recorded across 2024 – means that Seed’s revenue has now doubled or better for three consecutive years, while the brand now controls an estimated eight to ten per cent of the golf ball market in its native Ireland. Operations in the United States are set to rapidly escalate in 2025 following the launch last year, thanks to a vastly…