Registration is now open for golf industry’s flagship business event, January 20-23, 2026, in Orlando, at PGAShow.com.
FRISCO, Texas (Oct. 9, 2025) — The PGA Show, golf’s longest-running and largest global business gathering, returns to Orlando, Florida, January 20–23, 2026, with the launch of a refreshed brand identity, expanded programming and impactful new partnerships. Now in its 73rd year, the PGA Show remains the premier launchpad for innovations shaping the $102 billion golf industry. Online registration is now open at PGAShow.com for all qualified industry professionals. Held annually at the Orange County Convention Center (OCCC), the PGA Show brings together the people that make golf possible – PGA of America Golf Professionals, owners, vendors, leaders and more – to shape the future of the game. Following last year’s largest event in 15 years, the 2026 PGA Show is currently tracking to exceed more than 1,000 participating brands and is expected to welcome more than 30,000 attending industry professionals to experience the latest in innovation, connect with influential peers and learn new business skills. The PGA Show, organized by PGA Golf Exhibitions in partnership with the PGA of America, is introducing a refreshed identity for 2026 that aligns with the PGA of America’s modern brand direction. The updated identity features a clean, contemporary look, complemented by new partnerships and expanded programming in emerging industry sectors. These enhancements reflect the event’s continued evolution as it drives the business of golf and supports the growth of the sport. “As the largest annual gathering of PGA of America Golf Professionals, the PGA Show is a powerful moment when our Members connect directly with the game’s top business influencers to set the course for the year ahead,” said PGA of America President and Master Professional Don Rea Jr., Owner/Operator of Augusta Ranch Golf Club (Arizona). “It’s behind the scenes at this event where our work begins to deliver better, more engaging playing experiences for golfers everywhere. This refreshed PGA Show signals a new era for our industry, one that’s defined in innovation, collaboration and the passion of PGA of America Golf Professionals shaping the future of the sport.”
“While the foundation of the event remains unchanged as a world-class destination for the business of golf, the PGA Show continues to expand into high-growth, golf-adjacent areas like golf fitness and racquet sports,” said PGA Golf Exhibitions Vice President Marc Simon. “The 2026 PGA Show is building upon a trusted legacy with the PGA of America while embracing the game’s continued evolution. By advancing innovation and unlocking new opportunities, we’re empowering PGA of America Golf Professionals, facility leaders and businesses across the globe to thrive. Together, we’re focused on driving the global golf industry forward.”
NEW IN 2026: · The Range: Formerly the Equipment Test Center, The Range has been refreshed and redesigned to feature full swing and short game bays, a putting green, contests and technology-driven experiences for a premium golf equipment and technology testing experience on the Show Floor. · Golf Travel Pavilion (Partnership with International Golf Travel Market (IGTM): A new partnership between the PGA Show and IGTM, the leading global gathering for golf travel professionals, will connect PGA of America Golf Professionals, travel providers and innovative golf travel brands to support growth in global golf tourism. · Fitness, Health & Wellness Pavilion (New collaboration with FIBO): Continued collaborations with TPI (Titleist Performance Institute) and the Golf Fitness Association of America (GFAA), plus a new partnership with FIBO, the world’s leading fitness and wellness platform, will deliver expanded education, new wellness solutions and cutting-edge products to help coaches enhance player performance and support facility operators in growing their businesses. · Racquet Sports at the PGA Show: The racquet sports pavilion is evolving into a dynamic “show within a show,” highlighting the increasing synergy between racquet sports and golf. As multi-sport facilities become essential to driving member engagement and generating new revenue, “Racquet Sports at the PGA Show” will feature 50+ leading brands, live demonstrations at padel and pickleball courts, partnerships with several influential racquet industry partners, education sessions and special events. The initiative creates valuable opportunities for golf professionals and facility operators to diversify offerings, attract new audiences and enhance business growth. · Co-location of Functional Fabric Fair – Winter Edition: Functional Fabric Fair powered by PERFORMANCE DAYS® will expand to a fourth sourcing event running concurrently with the PGA Show, January 21–22, 2026, in the Tangerine Ballroom of the OCCC. The winter edition will bring together 75 curated exhibitors showcasing the latest in high-performing sustainable textiles for the golf, outdoor and activewear markets—complemented by Expert Talks programming and the Trend Forum, which will offer exclusive insight into upcoming innovations and trends.
These additions are designed to enhance business opportunities and insights for attendees operating at the intersection of golf and related industries. POPULAR FEATURES RETURNING IN 2026: In addition to new programming, the 2026 PGA Show will feature the return of popular PGA Show experiences including:
· PGA Show Demo Day, Jan. 20, at Orange County National Golf Center, is the world’s largest professional outdoor demo day, featuring 70+ top golf companies. Golf industry professionals can test the latest equipment and technology, take part in coaching workshops, fitness sessions and club fitting experiences, and connect with industry leaders in a dynamic, hands-on outdoor golf environment. New event enhancements are scheduled to be announced in the coming months.
· PGA Show Education, Jan. 20-23, will offer 80+ sessions and workshops led by golf business leaders and subject matter experts over the course of four Show Days. Education passes (all access or single day) are available for purchase alongside event registration, with discounted pricing for PGA of America Golf Professionals, LPGA Professionals and international PGA Members.
· Industry Reception and Fashion Show, Jan. 21 at The Retreat stage, will be held at the close of exhibits on Opening Day. Industry professionals can gather with peers to see the latest golf and resort apparel trends in action on the runway while sharing their Show Floor Day 1 favorite exhibits and reuniting with peers from around the world.
· PGA Show Winter Jam Concert, Jan. 22 at The Retreat stage, will be held on the eve of the final Show day when the PGA Show community gathers to celebrate a productive week and launch the new business year with an after-hours concert experience featuring a to-be-announced national headliner. Previous performers include country music star Jake Owen and 90s rock band Third Eye Blind.
· Show Floor Presentations and Features, Jan. 21–23, can be enjoyed across the expansive Orange County Convention Center. Industry professionals can gain valuable insights across six Show Floor stages, connect with PGA of America leaders and industry executives in the PGA of America Hub and experience the latest innovations in special featured areas such as The Retreat, Inventor’s Spotlight, Club Amenities and New Product Zone.
Registration Information The PGA Show is open exclusively to industry professionals, and registration is available at PGAShow.com. There is no event registration fee for qualified professionals through Oct. 21, 2025. PGA of America Golf Professionals, LPGA Professionals and International PGA Members register at no charge throughout the registration schedule. Other industry personnel will incur a $49 early bird event registration processing fee Oct. 22 – Nov. 11; a $99 advance fee Nov. 12 – Jan. 8, 2026; and a $199 standard fee Jan. 9 – Jan. 23, 2026.