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Home»Technology»Videography»Pebble Beach starts Beta Testing The ReelGolf® experience, An on-course video technology available to all players at The Hay
Videography

Pebble Beach starts Beta Testing The ReelGolf® experience, An on-course video technology available to all players at The Hay

Aboo TayubBy Aboo TayubJanuary 16, 2025Updated:January 16, 2025No Comments3 Mins Read
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Golfers can be among the first to try out the innovative feature that captures and preserves memorable shots on The Hay’s closing hole through socially shareable videos
Golfers can be among the first to try out the innovative feature that captures and preserves memorable shots on The Hay’s closing hole through socially shareable videos
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The Hay, a nine-hole short course at Pebble Beach Resorts designed by Tiger Woods and TGR Design, is now offering players the opportunity to preserve their memorable shots on hole No. 9, appropriately named ‘Tiger Hole,’ as part of the ReelGOLF® Experience. ReelGOLF is an on-course video system that captures player shots on signature par 3 holes for easy social sharing using AI technology, and is now available to all players with tee times on The Hay during the beta testing phase.

The Hay, a focal point of Pebble Beach Resorts, draws players of all ages and experience regardless of their skill level. The ReelGOLF Experience was created precisely for courses and players like this – where the only thing more enjoyable than the stunning landscape of the course are the memories made together.

So how exactly does it all work? The ReelGOLF Experience involves installing AI-enabled Bosch® cameras discreetly near tee boxes and greens of signature par 3s, allowing players to simply scan a QR code to activate the system. Using Starlink, a Satellite Internet engineered by SpaceX, to upload, the ReelGOLF technology then records their shot, adds shot tracing with the players’ names and course logo, and sends the high-definition video to the player’s phone within minutes – a perfectly packaged memory ready to share on social platforms.

“Whether someone is picking up a club for the first time or playing an extra nine after enjoying a round on one of our championship courses, The Hay is a place where everyone can enjoy the Pebble Beach experience,” says David Stivers, CEO of Pebble Beach Company. “Implementing the ReelGOLF technology on hole No. 9 enables our guests to walk away with a shareable moment from one of the centerpieces of our resort.”   

The Hay has been a fixture at Pebble Beach since 1957, when famed Head Professional Peter Hay revolutionized the concept of a short course. Hay’s vision was to create a fun place where juniors, families, and friends could gather around the game of golf. In 2021, Tiger Woods and TGR Design took that vision to the next level, with holes named after iconic players and moments that transpired just down the hill at Pebble Beach Golf Links.

“Partnering with Pebble Beach to bring ReelGOLF to The Hay is what our technology was designed to do, and we could not be more thrilled that the team at Pebble Beach shares in our vision to use innovative technologies to help grow the game,”  said Kevin Imes, the creator of ReelGOLF, “The Hay attracts a variety of players at different ages and levels, and allows people to enjoy the game and stay in the moment while ReelGOLF does the work of capturing and preserving shots for years to come.”

While Pebble Beach is one of the first courses to adopt the technology, ReelGOLF installations are up and running or scheduled at several other properties, including Old Corkscrew Golf Club in Florida, designed by Jack Nicklaus; Carter Plantation Golf Course in Louisiana, designed by David Toms; Seascape Golf Club in California, designed by Garret and David Gill; Druids Glen in Ireland; and several courses throughout Scotland. Players and courses interested in learning more about ReelGOLF can visit reelgolf.com.

Players looking to book a tee time on The Hay and test the ReelGOLF technology for themselves should visit pebblebeach.com/golf/the-hay/.

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Aboo Tayub

Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.

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