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Home»Business»Industry News»MGP Nutrition
Industry News

MGP Nutrition

Aboo TayubBy Aboo TayubMay 23, 2022Updated:October 27, 2022No Comments3 Mins Read
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The ultra-refreshing MGP Hydration Drinks are available in 4 fruity flavours: Pineapple, Lemon & Lime, Orange and Berry Boost

The MGP Hydration Drinks The ultra-refreshing MGP Hydration Drinks are available in 4 fruity flavours: Pineapple, Lemon & Lime, Orange and Berry Boost. They taste fantastic AND contain less than half the sugar of most other sports drinks! The drinks are light & delicious, fat free, vegan friendly, and actively replenish the body as you play your favourite sport. The science behind the drinks Packed with vitamins B1, B6 and B12 which all help improve cardiovascular health, cognitive function and mental performance (pretty handy on the golf course!), the drinks also contain Vitamin C and Vitamin D3 which help boost the immune system and keep you feeling well (which, after the covid-19 pandemic, we all know is more important than ever). The newest product in the range – MGP Berry Boost – also contains 150mg caffeine as well as all the above vitamins, which helps you feel more alert and improves strength and endurance performance to keep you feeling great through 18 holes. Why is being hydrated on the course so important? Being hydrated keeps the oxygen moving to your cells. When you’re dehydrated you feel thirsty, lack concentration and lack physical strength and ability. Staying hydrated, especially in the summer, is vital to playing to your best. The MGP Hydration drinks are hypotonic, so they keep on actively replenishing your cells while you play.

What about snacks? MGP does these too! Keep hunger at bay on the course with MGP’s high protein, low sugar bars and cookies that taste delicious and will keep you feeling full. They include the MGP Double Chocolate Blueberry Cookie and the MGP Banana & Cashew Energy Bar. The Brand The brand has grown considerably since launching in 2015. Initially founded to provide golfers with healthy on-course nutrition, the line-up of products has changed a lot over the past 7 years and is now focused on hydration drinks packed with vitamins, and delicious high protein / low sugar energy bars and cookies. The brand is headed in an exciting direction of innovative nutrition products to fuel everyone, both on and off the golf course. Key Facts • Over half a million bottles of MGP Hydration Drinks were bought from UK pro shops last year. (This year, that’s on track for 1 million bottles!) • The MGP bottles are 100% recyclable. • The brand focuses on healthy products for the body. The whole range is now low sugar, and as of Sumer 2022, the whole range will be vegan friendly. • All products take around 1 year to launch and are taste tested for excellence – no product is brought to the market until it is 100% perfect. • MGP was started by husband and wife team Max & Cat Colman in 2015 after spotting a gap in the market for healthy refreshments for golfers. • The company is a fresh venture in the golf industry employing 50:50 female:male employees, with no gender pay gap.

MGP NUTRITION www.mgpnutrition.com | hello@mgpnutrition.com

Discount code exclusively for Golf Business Technology readers: Enter GOLFTECH at the checkout to receive 20% off everything at www.mgpnutrition.com

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Aboo Tayub

Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.

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