Farleigh Golf Club has revolutionised its tournament management and event hosting with the implementation of the cutting-edge Golf Genius software.
The Surrey venue is continuing to stay ahead of the game by making sure it has the latest technology to thrive and offer the very best member and guest experience, while continuing to attract golfers to the highly-regarded 27-hole course.
The Golf Genius software will give a more professional feel to both member and external events, while making them easier to manage operationally by streamlining the club’s administration processes, with live mobile scoring, TV leaderboards, as well as online registration and payment.
Golfers will now also be kept up to date every step of the way with the software offering automated communication, meaning the club can now easily send out draw sheets and tournament results through text message and email, with players also able to check hole-by-hole scores and an instant calculation of results from their mobile.
Farleigh has begun rolling the system out across its marquee member events, including its Club Championships at the beginning of July, with a view of it being used for all member competitions from January 2022.
The software is also currently available as part of corporate events, charity golf days and societies, giving an extra element for those attending. For each event, a dedicated site interface will provide branding opportunities and the chance to showcase sponsors, in addition to managing registrations and posting tee times, results and more.
James Ibbetson, Farleigh’s general manager, said: “The introduction of the Golf Genius software is a real step forward for the club. As well as enabling us to add more fun and unique tournaments to the members’ calendar, it will also enhance our external event and golf day offering, making them far more engaging and modern, and therefore setting us apart from more traditional venues.
“We pride ourselves on being a progressive, forward-thinking golf club and we’re always looking to streamline our process to ensure we operate as efficiently as possible – and software like this goes a long way in helping us achieve this. Golf Genius not only gives us the wow-factor at tournaments and events, it also saves us hours of time spent on admin!”
Renowned for its beautiful surroundings, high-quality layout of its John Jacobs-designed course, as well as its unrivalled year-round course conditions with the ‘Farleigh Guarantee’ of no temporary greens and tees, the club has established itself as a prime venue for national PGA tournaments after recently hosting the PGA Fourball Championship and hosting the PGA Assistants’ Championship for the second time later this month.
Its well-presented fairways, USGA-standard greens and extensive range of practice facilities – which include a driving range, putting green and short game area – has seen it build an enviable reputation among golfers of all abilities.