Spectators heading to Yas Links for the Abu Dhabi HSBC Championship, which this year celebrates its 20th edition, can look forward to a festival of world-class golf, live entertainment, and fun for all the family, with a packed programme of activities and themed days running alongside the on-course action from November 6-9. Following Paul Waring’s thrilling victory in 2024, this year’s field, which is open to the leading 70 players on the Race to Dubai Rankings, is headlined by five-time Major winner and grand slam champion Rory McIlroy, alongside his victorious European Ryder Cup teammates Matt Fitzpatrick, Tyrrell Hatton, and…
Author: Jane Turner
Jane Turner
Jane Turner is the Editor of Golf Business Technology and has worked in the Education and Consulting sector for over two decades.
If your club uses Whoosh, you already know the benefits of smooth tee time scheduling, seamless member communication, and a modern user experience. But for venues that run caddie programs, there’s still a major operational gap: caddie scheduling. That’s where Handicaddie comes in. We’re currently working with some of the top country clubs in the U.S. to streamline the caddie master’s workflow—bringing in real-time tee sheet and caddie booking data directly from Whoosh into Handicaddie. Here’s how: 1. Immediate Data Sync from Whoosh Caddie masters no longer need to rely on group chats, phone calls, or spreadsheets to know which caddies are available. Handicaddie pulls…
Whoosh, Inc., a leading provider of modern operations software for golf, racquet and hospitality facilities, today announces a strategic integration with Priswing, an AI-powered dynamic pricing engine built for the golf industry. The integration allows public courses to automate pricing based on real-time demand, booking patterns, and lead time, helping maximize tee sheet revenue and eliminate manual rate adjustments. By enabling the integration, operators can choose which rates they’d like to make dynamic directly within the Whoosh platform. Priswing then uses booking data to automatically push price updates—either in autopilot mode or via manual controls—matching selected rates in real time. This…
With Europe clinching a dramatic Ryder Cup victory at Bethpage Black, the spotlight now shifts to Ireland, which will host the historic centenary edition of the Ryder Cup at the stunning Adare Manor in County Limerick in 2027. Team Europe stars Shane Lowry and Rory McIlroy played pivotal roles in New York, with Lowry delivering the decisive half point that ensured Europe retained the coveted trophy in front of packed galleries. All eyes now turn to Ireland as the countdown begins for the 2027 Ryder Cup at Adare Manor, where golf’s greatest team event will celebrate its 100th anniversary. Ireland’s…
Watch Episode 3 of The Green Report in Arizona Syngenta Golf’s sustainability docuseries, The Green Report, heads to Arizona for its latest episode, to learn about sustainable use of water on desert courses. When faced with tough new water restrictions and hostile media coverage, golf course businesses joined forces under the Arizona Alliance for Golf to successfully engage the public and policy makers on why golf was good for people, the planet and prosperity. In a new three-part episode, The Green Report visits Paradise Valley Country Club and Troon North Golf Club to find out how superintendents, naturalists, course owners and…
Gonçalo Costa takes golf leadership role at top resorts on Portugal’s Silver Coast The owner of two of Portugal’s most acclaimed golf resorts – Praia D’El Rey Marriott Golf & Beach Resort and nearby West Cliffs Ocean and Golf Resort – has appointed respected industry professional Gonçalo Costa as new golf director across both venues. Costa, who took up his new post on October 1, most recently spent more than six years at the Portuguese Golf Federation as golf director. He now oversees the par-72 course at Praia D’El Rey, a Cabell B. Robinson design that has been one of…
Resonance Golf Collection, one of Europe’s leading golf resort and leisure businesses, is pleased to announce the appointment of Colin Mayes to its board as a Non-Executive Director. The appointment, effective immediately, reflects Resonance’s commitment to strengthening its leadership team as it pursues growth and expansion across Europe. Mayes brings nearly four decades of experience in the golf, leisure, property and hospitality sectors, most notably as Chief Executive Officer of Burhill Group Limited (BGL), one of Europe’s largest multi-course operators with 22 golf courses across 10 clubs in England. Under his leadership, BGL achieved record sales at the end of…
The eagerly anticipated new clubhouse at Al Zorah Golf & Yacht Club has won instant global recognition after being named as one of the major winners in Golf Inc. magazine’s prestigious ‘Clubhouse of the Year’ annual awards. The stunning deluxe building, which welcomed visitors for the first time this spring, was placed first in the ‘Best New Public Clubhouse’ category by the awards judging panel, and Phil Henderson, general manager of Al Zorah Golf & Yacht Club, and Antonino Cardillo from the Al Zorah Development Team were on hand to receive the top honour at this month’s Golf Inc. Strategies Summit 2025 at The Westin…
VOXA, the athlete-focused talent agency founded by golf icon Suzann Pettersen, has been named Women’s Sports Start-Up of the Year at the prestigious ISC Women’s Sport Business Awards 2025. The ISC Women’s Sport Business Awards celebrate and recognise outstanding achievements across the women’s sports industry, shining a spotlight on the organisations, campaigns, and individuals driving growth, visibility, and impact globally. The Women’s Sports Start-Up of the Year category honours emerging businesses that are transforming the women’s sports landscape with innovation, leadership, and meaningful contributions. VOXA was recognised for its pioneering approach to empowering athletes as individuals within women’s golf -…
V1 Sports, the leading provider of video swing analysis and lesson management software for golf instructors, proudly announces the official launch of V1CTOR, a groundbreaking AI assistant that empowers golf professionals to grow their business, even while they sleep. V1CTOR is an AI-powered teaching assistant integrated directly into V1 COACH, the latest app built by V1 Sports for golf instructors. Designed to engage students, book more lessons, and follow up automatically, V1CTOR uses the coach’s own voice and tone to deliver fast, personalized responses that build trust and drive action towards the coach’s goal. “Golf pros have never had more…