ProAgenda, the leading booking and coaching solution for the golf industry, is proud to announce its official partnership and deep-level integration with Lightspeed Retail and Lightspeed Golf. This collaboration establishes ProAgenda as an integral platform for managing lessons, simulator bays, driving ranges, and specialized resource bookings within the Lightspeed ecosystem. As the golf and sports industry shifts toward multi-revenue stream models—combining traditional coaching with high-tech simulators and modern range experiences—the need for a unified tech stack has never been greater. Bridging the Gap Between Coaching and Retail The integration allows golf facilities to operate with unprecedented fluidity. By connecting ProAgenda…
Author: Jane Turner
Jane Turner
Jane Turner is the Editor of Golf Business Technology and has worked in the Education and Consulting sector for over two decades.
Rising golf influencer Michael Mitnick has signed on to promote AM GOLF, the company behind the globally popular AM GOLF app for golfers and intuitive golf management software for golf courses, country clubs, resorts, tournaments and other golf business operators. A +1 handicap golfer with more than 800,000 followers across social platforms at only 24 years old, Mitnick has already produced viral AM GOLF videos highlighting the company’s technological and practical advantages. Mitnick demonstrates how the AM GOLF app contains countless features which help everyday golfers improve, track and organize their golf lives in one place versus annoyingly toggling between…
Full Swing, the industry leader in pioneering sports technology, congratulates Jesse Droemer and Ben Kern, the top two finishers at the 2026 PGA Professional Championship at Bandon Dunes Golf Resort, and recognizes the role the Full Swing KIT launch monitor played in their preparation for one of the most competitive events in club professional golf. Droemer captured the 58th PGA Professional Championship and the Walter Hagen Cup with a four under par total, edging Kern by one stroke after four demanding rounds along the Oregon coast. Conducted by the PGA of America, the championship featured a 312-player field competing April 26-29 across…
In recent years the Cube push trolley has become recognised around the world for its blend of practical functionality and accessible price point, so as Wishbone Golf announced the introduction of the third generation of this best-selling product, golfers around the U.K. will take notice. The Wishbone Cube Three introduces a fresh design to the Wishbone series with its innovative dual-tube frame, offering a perfect balance of strength, stability, and modern style. Designed for lightweight durability, this golf trolley ensures easy handling and long-lasting performance on any course. Its stable construction and robust wheels provide a smooth and effortless ride across…
Foremost Golf has announced the winners of the prestigious Foremost Member Awards for 2025. The recipients of the four awards – Foremost Member of the Year, Elite Marketing Programme (EMP) Member of the Year, Foremost POS Business of the Year, and Retail Shop of the Year – reflect hardworking Foremost members who continue to set the benchmark in utilising modern retail systems and services to drive their businesses forward. John Murray of Moray Golf Club is the deserving winner of the coveted Foremost Member of the Year for 2025, recognised for his all-round commitment to delivering a successful and well-rounded…
Loch Lomond Whiskies, The Spirit of The Open, has unveiled two limited-edition single malts celebrating The 154th Open, set to take place at Royal Birkdale. The releases capture the joy, anticipation and shared celebration of fans coming together around one of golf’s most iconic links courses. The two expressions – The Open Course Collection 2026 (£195, 46.9% ABV) and The Open Special Edition 2026 (£45, 46% ABV) – mark Loch Lomond Whiskies entering its ninth year as ’The Official Spirit of The Open’. Both whiskies are presented in eye-catching packaging inspired by Royal Birkdale, with designs influenced by vintage travel…
Northwood Golf Club is proving that small spaces can deliver big results, upgrading its practice facilities with the cutting-edge Awesome Golf Range solution. Designed to deliver maximum performance from a compact 3.5m x 8m footprint, the new setup proves that you don’t need acres to elevate the modern golf experience. This innovative outdoor golf simulator model is affordable for any business. Awesome Golf Range technology can be applied to any size range or, in the case of Northwood Golf Club, to its existing warm-up nets. The Awesome Golf Range solution provides members and guests with comprehensive data – including club…
UpSwing Golf has launched its innovative junior golf equipment system in the UK, introducing a premium, performance-driven solution designed specifically for young golfers. Built to evolve with the player, UpSwing Golf offers young golfers and parents a compelling new opportunity that combines long-term value with genuine technical innovation. Developed by industry experts Justin Giles and Kevin Mayoux, UpSwing Golf was born out of a simple but widespread frustration: junior golfers quickly outgrow their equipment, forcing parents into repeated purchases of ill-fitting, short-term solutions. The result of their collaboration is a fundamentally different approach—one that supports player development while reducing long-term…
GMS Agency has been named in the PRWeek UK Top 150 Consultancies for the first time, entering at No. 126, having risen from No. 158 in 2025 after three consecutive years on the ‘Bubbling Under’ list. The milestone marks a defining moment for the agency, which has established itself as the only specialist golf-focused communications agency to feature in the ranking. The Top 150 placement reflects a period of sustained growth across both revenue and global operations. GMS’s UK PR revenue increased to £2.7 million ($3.4 million), up from £1.95 million ($2.4 million) the previous year – representing 36% year-on-year…
Long-term supplier of DP World Tour primed for six tournaments in nine weeks across Europe Club Car, the global industry-leading manufacturer of small-wheel, zero-emissions electric vehicles, is ready to support the next nine weeks of DP World Tour action with its tournament fleets. The longstanding official supplier of the DP World Tour provides 118 branded vehicles each season, which are crucial in many different areas of an event, including TV, staging and rules. The European Swing begins tomorrow with the Estrella Damm Catalunya Championship , and will head to Belgium, Austria, the Netherlands and Italy before finishing in Germany for the BMW…