In Season 6, Episode 8 of The GBT Podcast, we explore the intersection of high-end course presentation, commercial agility, and progressive agronomy with Sam Reid, Golf Course Manager at The Grove. Unlike traditional private clubs, The Grove operates on a distinct “no-members” pay-and-play model. Maintaining tournament-ready fairways and greens under non-stop, high-footfall public play demands a completely different approach to turf management, equipment utilization, and team leadership. In this deep-dive interview, Sam shares the exact frameworks, technological investments, and agronomic innovations that keep Hertfordshire’s premier resort operating at the top of its game. Key Discussion Highlights 1. Navigating the ‘No-Members’…
Author: Jane Turner
Jane Turner
Jane Turner is the Editor of Golf Business Technology and has worked in the Education and Consulting sector for over two decades.
The R&A’s Director of Technology, Karen Lyttle, on why golf’s digital future depends less on the tools it buys and more on the way it chooses to lead Feature | GBTC 2026 Day 1 Keynote | The Merchant Hotel, Belfast Think about what it takes to stage The Open. Live scoring for a global audience, ball-tracking data, ticketing for hundreds of thousands of spectators, broadcast feeds and on-site connectivity across a links course exposed to whatever the weather brings. Then add the year-round work: the Rules of Golf, the World Handicap System serving millions of golfers, championships across men’s, women’s…
New facility combines coaching, biomechanics, equipment expertise and adjustable terrain to help golfers practise more as they play Trace Golf Performance has installed a Zen Swing Stage at its new premises in Oslo, bringing Zen’s Active Terrain Technology into a coaching environment designed to understand how technique, biomechanics, equipment and playing conditions combine to influence golfer performance. Located at Skullerud Park, the near-900-square-metre centre represents the culmination of an eight-year vision. The facility includes six simulator bays, a specialist golf gym, custom-fitting and club-building facilities, and dedicated areas for coaching and player analysis. Founded by PGA professional Marius Bjone and…
A relationship spanning more than 18 years, beginning with golf course consulting in 2008 and evolving to include meaningful opportunities for First Tee México participants. Pizá Golf® is proud to celebrate its long-standing relationship with VidantaWorld, a partnership that began in 2008 and continues through golf course consulting, professional tournament support, and a shared commitment to advancing the game for future generations. “VidantaWorld has been a valued client and partner for decades,” said Arch. Agustín Pizá, M.Sc., Founder and CEO of Pizá Golf. “Our relationship has grown through a shared respect for the game and a belief in golf’s ability…
TGL’s 2027 Rosters Feature Woods, McIlroy, Breakout Young Stars, 12 New Players & TGL’s First Expansion Team, Motor City Golf Club TGL presented by SoFi, the primetime team golf league in partnership with the PGA Tour, and its seven teams today unveiled their complete five-player rosters for the 2027 season. The rosters feature many of the PGA Tour’s biggest names, breakout young stars from TGL’s first two seasons and 12 players set to make their league debuts. Tiger Woods and Rory McIlroy return to lead Jupiter Links Golf Club and Boston Common Golf, respectively, while Motor City Golf Club joins…
ZenSwings, ZenSprings and ZenOaks will open with Inrange ball-tracking technology over the coming months. Zen Management Group, the operator behind a growing number of golf facilities across Florida, USA, has chosen Inrange to power three of its new venues: ZenSwings, ZenSprings and ZenOaks. All three will open with Inrange ball-tracking technology, with go-lives rolling out over the coming months. It also marks a change of technology supplier for the group to Inrange. With range technology already deployed across its two existing locations, Zen Management Group understands both the operational demands of peak traffic and the key metrics required for ongoing…
Hyatt Regency Vilamoura Algarve named Europe’s Leading Lifestyle Hotel in its first year, Hilton Vilamoura crowned Portugal’s Leading Family Resort and Best Incentive Hotel Vilamoura’s reputation as one of Europe’s leading lifestyle destinations has been further strengthened following international recognition at the World Travel Awards 2026. Two properties managed by DETAILS – Hospitality, Sports & Leisure collected three titles between them as the winners were revealed at the World Travel Awards Europe Gala Ceremony on Saturday at Hyatt Regency Kotor Bay Resort, Montenegro, where the Algarve was also named Europe’s Leading Beach Destination. Hyatt Regency Vilamoura Algarve was named Europe’s…
New built-in membership delivers greater value and easier access to GSPro, while bringing together immersive simulation and Uneekor’s AI-powered game improvement software. Uneekor, a leader in golf simulation and performance technology, and GSPro are building on years of partnership to give golfers greater value, a more connected experience, and the ability to improve their game while they play. Available now, the new built-in membership brings GSPro and Uneekor’s AI-powered game improvement tools together starting at $299, delivering up to $250 in yearly savings. Uneekor and GSPro are delivering more value while creating an experience that goes beyond simply golf…
Automated teeing helps drive increased TrackMan usage, more balls hit and greater customer engagement Power Tee, a leading provider of automated driving range technology, today released results from Hensol Golf Academy showing that Power Tee helped boost the usage of the TrackMan range by 25%. For golf facilities investing in technology to enhance the practice experience, adding more technology isn’t necessarily the answer. The key is making the technology work together to create a better experience for golfers. At Hensol Golf Academy in the United Kingdom, the combination of TrackMan Range and Power Tee automated teeing systems has helped create…
Claude, ChatGPT, Others Deliver Personalized Game Improvement Insights Through Natural Conversation AVA Golf, the first platform designed to transform golfers’ performance data into personalized improvement plans, has incorporated a new feature that allows users to connect their AVA Golf accounts with compatible AI assistants, including Claude and ChatGPT. Golfers ask questions in their own words via text or voice about their rounds, practice sessions, performance trends, handicap history, bag composition and swing profiles to identify patterns in their games. Rather than navigating multiple data screens, they have the option to use an AI assistant – working in concert with AVA…