Toro is proud to announce the availability of Lynx® Drive — a completely reimagined, mobile-first approach to golf irrigation software. Designed specifically for golf course superintendents, the all-new Lynx Drive is now available for order. The new Lynx Drive is an entirely renewed system designed for real-time, on-the-go control. No matter where they are on the course, Lynx Drive puts irrigation management directly into a superintendent’s hands. Field tested on a wide range of courses, including Bobby Jones Golf Course in Atlanta, Georgia, the system has gained popularity for its usability and efficiency. “Toro continues to design top-tier solutions for…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
Business owners across the south of England need look no further than Basingstoke Golf Club for an outstanding way to give their employees and customers unique privileges and benefits. Ahead of the Hampshire venue’s highly anticipated full opening, the club has unveiled a new ‘Corporate Partnership’ tailored to give companies rare access to one of the country’s most exciting developing golf venues. At the heart of the club’s offering is the acclaimed new course, which was completely redesigned by Weller Designs when the club relocated to its new site in 2021. Partners can enjoy access to the downland layout from Monday to…
Golf course operators are experts in managing tee sheets, maintaining their grounds and creating memorable player experiences. However, for many, marketing is the missing piece of the puzzle. It’s not from lack of effort. It’s a lack of time, tools and resources designed specifically for golf course operators. Club Caddie’s managed marketing solutions were built specifically to solve the operational challenges that operators face when trying to promote their events, build loyalty and grow revenue. Rather than asking operators to become designers and digital strategists overnight, Club Caddie offers a managed marketing service that does the heavy lifting for them.…
Cabot has released the first images of Old Petty, its much-anticipated new golf course designed by Tom Doak at Cabot Highlands in Scotland, since seeding was completed and the grass has taken root. Located adjacent to the historic Old Petty Church and enjoying views of the 400-year-old Castle Stuart from 13 of its 18 holes, the course is set to open for preview play from August 1 to September 30, 2025. Old Petty has been routed to embrace the natural drama of the land, with opening and closing holes that criss-cross fairways near the clubhouse and key features like a…
Sotogrande is pleased to announce that former Solheim Cup player and Captain and two-time major champion, Suzann Pettersen, will become the Global Ambassador for the new Sotogrande Golf Academy – opening this August at the award-winning SO/ Sotogrande Spa and Golf Resort. As one of the most respected figures in international golf, Pettersen will serve as the face of the Academy, bringing her experience, passion, and leadership to this transformative project. Her appointment marks a major milestone ahead of the Academy’s official launch and underscores Sotogrande’s commitment to creating a world-class destination for golf training and development. The brand-new Golf…
DETAILS and its commitment to elevating the golfing landscape across Portugal has earned the management company seven nominations at the prestigious World Golf Awards, including the coveted Golf Business of the Year title. Several of its managed assets have also secured spots on other notable shortlists, highlighting the group’s broad industry impact. Nominations include The World’s Best New Golf Course for the new Els Club Vilamoura, which is set to open this summer as the first private members’ club in the Algarve. The historic Old Course maintains its position among Portugal’s elite after receiving recognition for Portugal’s Best Golf Course…
Toptracer, the world’s number one range technology, along with Sweetspot, the all-in-one business solution for golf club, ranges, simulators, and academies, have partnered with Golfstore at each of their locations in seven different countries. Golfstore is one of Europe’s largest specialty golf chains with 300 stores in Sweden, Denmark, Norway, Germany, Austria, the Netherlands and Belgium. Each location is located directly on the golf course with the expertise of a PGA-trained pro at each of them. With the help of Toptracer’s range technology and Sweetspot’s booking system, Golfstore members now have an easier way to maximize and manage their revenue.Golfstore…
Salgados Golf Club in Portugal’s Algarve is celebrating a highly successful first year under the stewardship of Troon, with refined operations and significant financial improvements supporting remarkable growth at the club and its par-72 course. One of the many initial areas of focus for Troon was working collaboratively with the ownership on the recently completed €3.2m renovation of the facility, revitalising the layout and representing a major stride towards long-term sustainability. The venue’s entire irrigation system has been overhauled to boost water efficiency, yielding significant benefits for native flora and fauna as well as the quality of playing surfaces. The new state-of-the-art…
SmashSwing Immersive, the innovative company at the intersection of gaming and golf entertainment, is excited to share it has secured a deal with Atari to develop 2 new games based on their iconic properties, Asteroids and Centipede. These games will be included in SmashSwing’s golf entertainment library and will be playable at their licensed venues. “Asteroids and Centipede will bring a new level of excitement to our giant cinematic screen sizes with multi-player gaming technology,” said TJ Schier, SmashSwing CEO. “These licensed IP brands are the first of many that will allow us to deliver a steady stream of games and tap into…
Blue Tees Golf, a leading force in modern golf technology, has renewed its partnership with PGA Golf Exhibitions (part of RX) and the PGA of America to exhibit at the upcoming PGA Buying Summit, taking place July 27–30, 2025, in Frisco, Texas. At the three-day event, Blue Tees will unveil a new collection of customizable, minimalist travel gear designed for performance-minded players who value simplicity, style, and seamless utility—alongside its award-winning lineup of golf tech products. The company is also expanding its presence through participation in the exclusive One2One Buying Summit, an invitation-only event for VIP buyers, and by continuing as the Official Rangefinder…