SmashSwing Immersive, the innovative company at the intersection of gaming and golf entertainment, is excited to share it has secured a deal with Butte County Youth Sports and Education as part of the Beyond Golf Chico (CA) project. The agreement will bring SmashSwing’s patent-pending, multi-player ball tracking to the project and further enhance the targeted goal of getting more young people introduced to golf. The indoor range will be feature a ‘BigScreen’: 100′ long and 30′ high hitting from 40′ away – the first of its kind in the United States by bringing a 12-player indoor range to Beyond Golf…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
The Women in Golf Awards has published key findings from the Education and Insights Day it hosted for past award recipients in conjunctions with CMM and Bernhard Academy. Findings reveal a deep passion for the sport, a shared commitment to progress, and a nuanced understanding of the cultural and structural barriers that women continue to face. The full Executive Summary is now available to download here: www.womeningolfawards.com “Many people outside of golf still believe that it is a sport and an industry that is not welcoming for women,” comments founder of the Women in Golf Awards, Nicole Wheatley. “But, thankfully,…
The Buckinghamshire is investing £3 million to upgrade its major championship qualifying course and enhance year-round playing conditions. The private members’ club, home to the Ladies European Tour and which has previously hosted qualifying for The Open and US Women’s Open, completed a renovation of all its 68 rivetted bunkers this spring. The Club is now adding more than 100,000 linear metres of piped and secondary drainage, and looking to increase its water capture capabilities. A new championship tee has just been built for the picturesque par-three finishing hole, which runs alongside the River Colne, with a complete upgrade of the…
July is “Troon Family Golf Month” with momentum building towards celebrating Troon Family Golf Day this Sunday (July 27) at the international management group’s facilities worldwide. Troon International is at the forefront of the initiative to highlight Troon-managed and affiliated facilities around the world hosting family-focused instructional programmes, events and tournaments designed to encourage participation across all ages. From elite golf education to fun-filled family tournaments and youth engagement programmes, Troon International facilities from Asia, Australia, Europe, the Middle East and North Africa are all actively involved and setting a global benchmark for inclusive, generational golf development. At The Els…
Leading golf, sport and tourism agency, Azalea, has appointed Josh Abbott to the role of new group account & marketing director, continuing the company’s momentum following recent management structure changes and growth announcements. Abbott is returning to Azalea three years after moving to Foxhills Club & Resort, where he oversaw all marketing and communications output for the award-winning venue. Widely respected in the industry, he has led successful, high-impact marketing campaigns spanning golf, hotel, hospitality, lifestyle and membership sectors. Playing a prominent role in establishing Foxhills as an industry leader in cutting-edge marketing and content, Abbott quickly progressed to the position of…
The Onyria Group has welcomed experienced professional Sandra Braz as director of golf, spearheading a vital sector of the business as the Portuguese hospitality operator enters an exciting new era. In her role, Braz will oversee the acclaimed Robert Trent Jones Jnr golf course, Onyria Quinta da Marinha Golf – situated in the heart of the Cascais Resort that recently announced a partnership with IHG Hotels and Resorts – as well as internationally promoting the 27 holes designed by Donald Steel at Château des Vigiers, the popular French resort which the Onyria Group took control of earlier this year. Braz has been a…
Sotogrande has unveiled the rebranding of Almenara to, The Alto Club, alongside the launch of its much-anticipated Golf Academy, as part of the SO/ Sotogrande Spa & Golf Resort, further adding to the world-class golf and lifestyle experience in Sotogrande. Widely recognised for hosting some of Spain’s finest golf experiences, Sotogrande is home to iconic venues, Real Club Valderrama, Real Club de Golf Sotogrande and La Reserva Club. Now, The Alto Club brings a bold and contemporary new vision to the region – combining an exciting 18-hole championship course, a brand-new par-3 layout designed by Manuel Piñero, and a state-of-the-art…
In a world-first for golf, Spidercam technology will bring millions of TV viewers closer to the world’s best golfers than ever before during The 153rd Open at Royal Portrush.The four-point wire-cam system will provide immersive experiences of play unlike any seen before in a live TV production for golf. Suspended above the 18th green, spectacular aerial views and unique angles will bring to life the natural undulations of the hole and short shots around the green before the greatest walk in golf is captured as the Champion Golfer of the Year is crowned on Sunday 20 July. During approach shots it will be…
Zimbali Lakes Resort, South Africa’s newest and most exciting golf destination, has chosen Club Car to supply a fleet of golf carts to enhance the member and guest experience. The prestigious resort has recently opened the 18-hole Ernie Els Signature Course, complementing its beach club, sports club and wide variety of luxury homes spanning 300 hectares of land and wetlands 25 miles north of Durban. Delivered by AFGRI, the official Club Car distributor in South Africa, the 50 hi-spec Tempo golf carts are installed with premium features such as comfort seats and lithium-ion batteries. The cars are fitted with Visage, the industry-leading…
Belfast, Northern Ireland – The organizers of the Golf Business Technology Conference (GBTC) are pleased to announce the official dates for the 2026 edition of the industry’s leading event focused on innovation and technology in the golf sector. The Golf Business Technology Conference 2026 will take place from May 5-7 returning to the vibrant city of Belfast, Northern Ireland—an internationally recognized destination for business, innovation, and world-class hospitality. Hosted at the award-winning Merchant Hotel, GBTC 2026 is set to bring together global leaders in golf, technology, data, and sports innovation for three days of insight, networking, and discovery. The conference…