A first for Tour golf in Europe, with two main events going back-to-back at the same venue, and for the second week in a row the adjustable Zen Green Stage is in the tented village creating an unforgettable spectator experience. Last week’s NEXO Championship on the DP World Tour takes place at Trump International Scotland in Aberdeenshire and Staysure PGA Seniors Championship was also hosted there. At the Staysure event over 500 people enjoyed the Zen Green Stage putting experience, marveling at the ability of the Zen to create virtually limitless breaking putts. And so last week Zen has printed…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
Revelyst Inc., a collective of world-class maker brands that design and manufacture performance gear and precision technologies, today announced the acquisition of GolfLogix, a leading golf course mapping company featuring the most expansive, detailed library of more than 40,000 courses worldwide, from 8AM Golf. The acquisition closed on July 9. Terms were not disclosed. Founded in 1999, GolfLogix was the first company to introduce handheld GPS to the golf industry and has continued to innovate including releasing the first Golf GPS app in 2009, a revolutionary Puttbreaks feature in 2018 and now, the first 3D virtual reality offering in a…
Laguna Phuket has announced the opening of Rava Beach Club, a luxurious and sophisticated beach club and restaurant offering a stylish ambience, stunning views, a vibrant atmosphere and some of the island’s most breathtaking sunsets along 180 meters of Bang Tao Bay. This dreamy slice of paradise is designed to harmonise with nature, featuring a relaxed coastal setting that combines open-air dining and sea-facing lounging with a curated live music program and events. Exemplifying barefoot sophistication at its finest, Rava Beach Club invites guests to explore, indulge, connect, and enjoy elegant glamour, delicious food, and memorable moments, all enhanced by various award-winning entertainment. The…
Golf Saudi has confirmed that global professional services firm Aon is sponsoring the PIF London Championship taking place at Centurion Club this weekend. The support from Aon plc (NYSE: AON) as official partner for the event, which started on Friday and concludes on Sunday, underscores a shared purpose and global commitment with Golf Saudi to empower female athletes on the world stage. The PIF London Championship, one of the premier events in the women’s global golfing calendar, also provides a powerful platform for Aon to showcase its brand and expertise to an international audience. The star-studded field in London features world-class stars…
If there’s one constant for golf course operators, it’s questions that never stop coming. From tee time issues to food and beverage functionality, operators and staff rely heavily on support teams to keep things running smoothly. But what if the first line of help didn’t have to be a person at all? Club Caddie’s new AI-powered chat tool is designed to instantly handle common inquiries and keep support queues moving. Built entirely in-house and armed with the company’s entire knowledge base, Looper represents Club Caddie’s first major step into artificial intelligence, and a big leap forward in customer service for…
Norwegian golf tech startup Alba (www.albaplay.com) is going international after capturing over 80% of the golf simulator market in Norway in just 12 months – with 0% customer churn and surging demand from golf venues and professionals across Europe and North America.Built specifically for indoor simulator venues, golf clubs and professionals, Alba’s intuitive platform helps operators save time, boost revenue, and deliver a better player experience through seamless booking, payments, memberships, and session management – all in one place.“Golf is evolving rapidly, and simulator golf is a big driver in that transformation – making the game more accessible, more engaging,…
The AIG Women’s Open enjoyed a bumper attendance this week and hit some new peaks in terms of broadcast audience share and digital reach and engagement. More than 47,000 fans attended the five days of the Championship at Royal Porthcawl, making it the largest women’s sporting event ever in Wales. Families and children attended in large numbers with almost 2,500 children (around 5% of the total attendance) coming along through The R&A’s longstanding Kids go Free initiative. The AIG Women’s Open made significant progress in capturing greater TV audience share in the UK with the first two rounds attracting the…
Sotogrande is proud to announce a new partnership with leading Ladies European Tour star, Mimi Rhodes, who will represent the destination as its official touring professional ambassador. Currently sitting at #1 on the Ladies European Tour rankings, Rhodes has already secured three victories on tour this season and is firmly in contention for the prestigious Order of Merit title. This exciting collaboration sees Rhodes return to her roots, with a significant personal connection to Sotogrande. Having grown up playing and practicing in the region as a resident, she is very familiar with the world-class golf facilities and tranquil environment that…
The 2025 PGA Buying Summit returned to the sprawling PGA Frisco campus fostering three full days of deal-making, innovation, fashion and industry connections for nearly 1,000 golf industry professionals. From July 28–30, influential PGA of America Golf Professionals, buyers and industry executives from 44 U.S. states and 10 countries gathered at the Omni PGA Frisco Resort & Spa and Home of the PGA of America, making this year’s summit the biggest and most high-profile midseason event yet for the $102 billion golf industry.With 186 leading golf and lifestyle brands showcasing innovations in sold-out ballrooms and more than $300 million in retail purchasing…
Dundonald Links has welcomed some of the world’s best players and thousands of fans through its gates this month as the acclaimed Ayrshire venue hosted two of the biggest events on the 2025 UK golf calendar. The venue, part of Darwin Escapes, hosted both the ISPS HANDA Women’s Scottish Open and Final Open Qualifying in July, receiving plaudits from fans and players alike. Both events saw record crowds as golf fans visited the venue to witness major winners, Solheim Cup stars, Ryder Cup legends and stars of the future tee it up on Kyle Phillips’ par-72 links course. Taking place from July…