VisitScotland will again lead a delegation of 17 businesses at the 2026 PGA Show in Orlando, Florida
The Scotland Pavilion at Booth 3773 will be a vibrant hub for attendees to connect with Scottish golf businesses and explore opportunities for collaboration.
Seventeen leading Scottish golf businesses will showcase the country’s world class golfing experiences at the 2026 PGA Show in Orlando, Florida.
Together, they represent the strength and diversity of Scotland’s golf tourism industry, from iconic courses and luxury accommodation to bespoke tour operators, premium apparel, and unforgettable experiences.
Led by VisitScotland, the national tourism and events organisation for Scotland, the delegation will present exceptional golf tourism experiences that reflect the country’s reputation as the birthplace of golf.
Returning businesses showcasing Scotland’s golf excellence at the 2026 PGA Show include:
- Bonnie Wee Golf
- Executive Golf & Leisure
- Fairmont St Andrews
- Glenmuir & Sunderland of Scotland
- Highland Golf Links
- Kilmarnock Barassie Golf Club
- Links Golf St Andrews
- Luxe Scot
- Marine & Lawn Hotels & Resorts
- PerryGolf
- Scottish Golf Tourism Week/Bunkered
- University of St Andrews – Accommodation, Conference and Events
First time exhibitors joining the Scotland Pavilion include:
- Abbotsford Hotel Ayr
- Another Place, The Machrie
- Kimpton Charlotte Square & InterContinental Edinburgh The George
- Scotland for Golf
- Seaton House St Andrews
Scotland’s golf heritage and experiences
With a legacy spanning six centuries, Scotland remains the ultimate destination for golfers worldwide. Home to more than 550 courses, from dramatic coastal links courses to picturesque, treelined parkland layouts, Scotland offers memorable experiences for every ability. Beyond the fairways, visitors can enjoy the country’s worldclass hospitality, vibrant culture, and breathtaking landscapes, creating a truly unique journey both on and off the course.
Scotland and its regions are consistently recognised by leading travel authorities, including Lonely Planet, National Geographic, and Condé Nast Traveller. Combined with excellent global connectivity, there has never been a better time to explore everything Scotland has to offer.
Upcoming golf events in Scotland
Scotland provides the perfect stage for golf events and is set to host a spectacular summer of golf with four major tournaments on the horizon. The Genesis Scottish Open returns to The Renaissance Club in North Berwick from 8–12 July 2026, showcasing elite talent from the DP World Tour and PGA Tour ahead of The Open.
Shortly after, the ISPS HANDA Women’s Scottish Open will take place at Dundonald Links in Ayrshire from 23–26 July 2026, marking another landmark year for the event.
Running concurrently, the ISPS HANDA Senior Open returns to Gleneagles’ King’s Course from 23–26 July 2026, testing the legends of the game in the heart of Perthshire.
Looking ahead, Scotland will proudly host The 155th Open Championship at St Andrews in July 2027, reaffirming the Old Course’s enduring role in golf history.
Driving global connections
As the largest gathering of golf industry professionals, the PGA Show provides an ideal platform for Scotland to showcase its unparalleled golfing heritage, innovations, and tourism offerings while forging new business connections with an international audience.
With golf tourism contributing significantly to Scotland’s economy — attracting thousands of visitors annually and generating millions in revenue — Scotland’s presence at the PGA Show underscores a commitment to strengthening partnerships and inspiring golfers worldwide to experience the game in a destination where tradition meets innovation.
Join us at Booth 3773
The Scotland Pavilion will serve as a central meeting point for attendees to learn more about Scotland’s rich golfing traditions and explore collaboration opportunities with the delegation. Industry professionals are invited to meet the team at Booth 3773 throughout the event as well as at two networking opportunities:
- Coffee Networking Morning sponsored by the R&A: Wednesday, 21January, from 9.30am
- Drinks Reception sponsored by Scottish Golf Tourism Week & bunkered: Thursday, 22 January from 4pm