Golf VX, the globally renowned golf technology and simulator brand, today announces the appointment of Brian Jung as Chief Operating Officer. Jung brings more than a decade of global hospitality and analytics experience to the company as it continues expanding its franchises across various U.S. markets.
“As our industry continues to evolve through AI and digital innovation, Brian’s strategic insight and exceptional business analytics expertise will be pivotal in driving the company’s next phase of growth,” said Kyu Choi, CEO of Golf VX. “His forward-thinking leadership will further strengthen our competitive edge and accelerate our mission to redefine the indoor golf experience. We are thrilled to welcome Brian during this critical development phase of Golf VX.”
At Golf VX, Jung will oversee operational growth, innovation, and franchise scalability across the brand’s rapidly expanding footprint. His role will focus on streamlining processes, enhancing customer experiences, and advancing Golf VX’s mission to make high-performance indoor golf accessible to players and entrepreneurs worldwide.
Jung, a true global citizen born in Korea, raised in Latin America, and educated and now based in the United States, embodies the international mindset that defines Golf VX’s mission to grow the game of golf worldwide through its innovative technology and customer-first approach.
Before joining Golf VX, Jung spent nearly 13 years with Hyatt Hotels Corporation, where he led analytics and business strategy across multiple divisions. His tenure at Hyatt honed a rare ability to merge data-driven decision-making with the human touch of hospitality, a combination that aligns perfectly with Golf VX’s vision of delivering exceptional, tech-enabled golf experiences.
Jung began his career at LG Electronics and BBDO, building a strong foundation in product management, market strategy, and consumer insights. He holds an MBA in Marketing Analytics and Decision Analysis from Emory University’s Goizueta Business School.
“A professional basketball court is always 94 by 50 feet, an Olympic pool measures 50 by 25 meters, and a tennis court, 78 by 36 feet — nearly all sporting facilities are precise and unchanging,” said Jung. “But golf is never the same twice. Every course, every round, every condition offers something new. That’s what makes it beautiful, and that’s what drives me. I’m excited to embody that same spirit with Golf VX to create unique experiences for our customers. We will be continuously adapting, innovating and growing with every swing.”