Capping off a monumental season full of activations, engagements and new opportunities, Lacy Maxwell Experiential (LME) was recently named the winner of the Golden Stevie Award for Communications/Public Relations Campaign of the Year for its collaborative work with Cognizant at the LPGA Tour’s Cognizant Founders Cup.
“We’re thrilled and humbled to be honored by the Stevie Awards for our work, and it’s a testament to partnership of the LPGA Tour, the unwavering support of our client Cognizant and the hard work, commitment and passion of our incredibly talented team,” said LME founder Lacy Maxwell. “None of this would not have been possible with the vision and commitment of Cognizant. Our partnership has been incredibly rewarding given their values of inclusion and empowerment, which makes earning this award as part of our service to them that much more satisfying. As we reflect on what we’ve done in 2022, we’re excited about what can be in 2023 as we continue to collaborate with Cognizant on ways to drive unique experiences and foster human connection.”
At the LPGA Founders Cup, held at Mountain Ridge Country Club in West Caldwell, NJ, LME worked closely with Cognizant to craft a unique, personable experience that best captured the client’s goals and engaged its guests. In executing Cognizant’s vision, LME worked to concept and fabricate multiple installs throughout the course, including an 8-foot-tall number 13 in honor of the 13 original founders of the LPGA Tour.
Additionally, the 18th hole concepts included The Founder’s Perch, an intentionally designed space that reflected on the significance of the tournament and the advancement of women’s sports, and the Cognizant Chalet, a breathtaking space that featured panoramic views of the course. The Founders Walk also was adorned with flags from across the world, as well as images of women who have encouraged and promoted inclusivity in women’s golf.
From Rock-and-Roll to C-Suite hospitality, to political fundraisers and throughout the most prestigious sporting events, LME has a history of bringing clients’ ethos into the world in completely unique ways. Throughout 2022, LME worked with Cognizant on the development, implementation, and execution of its Global Partnership at the Presidents Cup on the PGA TOUR in October, as well as a global sports marketing partnership to actualize and manage the Aston Martin Aramco Cognizant Formula One™ Team sponsorship agreement.
With multiple activations planned for 2023, LME is eager to increase the stature of the Cognizant brand as the preeminent global technology services partner to clients throughout the world.
The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees, and the companies they run – worldwide. The Stevie Awards have been hailed as the world’s premier business awards. Gold, Silver, and Bronze Stevie Award winners were determined by the average scores of more than 200 business professionals around the world, working on eight juries.
Contacts:
Chris Reimer, CR PR Group, Reimer@CRPRGroup.com
Shane Terenzi LME, shane@lacymaxwell.com
About Lacy Maxwell Experiential
LME’s mission is to create human experiences that affect positive change, ignite insight, and inspire a genuine connection between people and our planet. In life, it is the experiences that shape our perception with products, brands, and services. We make it our passion to connect brands and consumers in ways that matter. We create epic experiences and execute them flawlessly. We showcase your vision or invent it from scratch. No question too hard, no project too small.
It always seems impossible until it’s done.
About Cognizant:
Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we’re improving everyday life. See how at www.cognizant.com or @cognizant.
About the Stevie Awards
Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.
