Close Menu
Golf Business TechnologyGolf Business Technology
  • Business News
  • Technology News
  • Features
  • Opinion
  • Videos
  • Webinars
  • Podcasts
  • Partners
  • PGA Show
  • Supplier Spotlight
  • About Us
  • Contact Us
  • Email Newsletters
  • Media Pack
LinkedIn X (Twitter) Instagram
  • FREE Email Newsletters
  • About Us
  • Contact Us
  • Media Pack
LinkedIn X (Twitter) Instagram
Golf Business TechnologyGolf Business Technology
  • Business
        • Appointments
        • Course Management
        • Drone Solutions
        • Event Management
        • Golf Architecture
        • Golf Club
        • Golf Machinery
        • Golf Resorts
        • Golf Sponsorship
        • Industry News
        • Investment & Mergers
        • Irrigation Systems
        • Sports News
        • Sustainability
        • Turf Management
  • Technology
        • Artificial Intelligence
        • Augmented Reality
        • Autonomous
        • Booking Software
        • Clothing & Footwear
        • Club Management Software
        • Coaching / Training
        • Data & Analytics
        • Driving Range
        • Golf Course
        • Golf Entertainment
        • Golf Equipment
        • GPS software
        • Home Simulators
        • Indoor Golf
        • Launch Monitor
        • Rangefinders
        • Shot Tracking
        • Swing Aids
        • Virtual Golf
        • Wearables
  • Videos
  • Features
  • Opinion
  • Webinars
  • Podcasts
  • Partners
  • PGA Show
  • Supplier Spotlight
LinkedIn X (Twitter) Instagram
Golf Business TechnologyGolf Business Technology
Home»Business»Appointments»TMRW Sports: New CTO and Head of Partnerships
Appointments

TMRW Sports: New CTO and Head of Partnerships

Aboo TayubBy Aboo TayubDecember 7, 2022Updated:February 17, 2024No Comments5 Mins Read
Twitter LinkedIn Facebook Email
TMRW Sports: New CTO and Head of Partnerships
Topgolf CTO Andrew Macaulay to Lead Technology for TRMW Sports & TGL Industry Veteran Katy Mollica Joins as SVP, Head of Global Partnerships
Share
LinkedIn Twitter Facebook Email

TMRW Sports, which is focused on building progressive approaches to sports, media, and entertainment, has announced the addition of two key senior executives: Andrew Macaulay, Topgolf CTO, will become TMRW Sports’ Chief Technology Officer; and Katy Chambers Mollica, veteran sports sales and marketing executive, has joined as Head of Global Partnerships. The announcement was made by Mike McCarley, founder and CEO of TMRW Sports. McCarley and co-founders Tiger Woods and Rory McIlroy formed TMRW Sports and announced the company’s first project, TGL, following nearly two years of development.

“We are fortunate to add two well-respected, strategic leaders as we continue to build a best-in-class company blending sports and technology to create new approaches to entertainment,” said McCarley. “Andrew has spent the last decade as an important leader inside golf’s technology evolution as CTO for Topgolf. Golf participation has evolved to a point where more golf is now played away from a traditional golf course in some places in the world and Andrew has been on the leading edge of the technology that has accelerated this evolution in participation. Katy has a strong track record as a solutions-oriented partner creating meaningful and impactful partnerships with decades of success for Turner Sports, NCAA, and Olympics.”

Andrew Macaulay: Chief Technology Officer, TMRW Sports

Before joining TMRW Sports, Macaulay served as Chief Technology Officer for Topgolf Entertainment Group, where he led the development of all their innovative ways to experience and modernize the game of golf – in-person, virtually and digitally. As a self-proclaimed golf lover, Macaulay led the transformation of how new audiences were introduced to golf through Topgolf and Toptracer technology, considered the most-used and most-trusted advanced ball-tracing technology. It was the first of its kind to be introduced in golf and revolutionized the way viewers experience the game while watching golf coverage, as well as at select Topgolf venues and driving ranges globally. Topgolf tech, under Macaulay’s leadership, enabled more than six billion golf balls to be hit in 2022 across venues, Toptracer Ranges and online/virtually. Topgolf acquired Toptracer in 2016 and now powers more than 750 driving ranges in 31 countries.

Macaulay will lead the development and execution of TRMW Sports’ strategy, execution, and approach for all technology. He will serve as a liaison between TMRW Sports/TGL and the PGA TOUR corporate partnership leaders, broadcast partners and media planning teams, as well as lead the technology strategy for TGL including fan experience and venue operations.

Prior to Topgolf, Macaulay spent 20 years in executive roles across pioneering telecommunications companies. He was the CIO at WesTower Communications, a leader in the cell tower construction and maintenance business; the CIO at Clearwire Communications, the company that built the first-ever 4G wireless network in the US; and SVP at Level 3 Communications, which built a revolutionary 16k mile fiber network across the continental U.S.

Macaulay earned his Bachelor of Science degree in Computer Science and Operations Research from the University of Leeds in England, and an MBA from Baylor University in Texas. Originally from the U.K., he has lived in the U.S. for more than 30 years.

Katy Mollica, Head of Global Partnerships, TMRW Sports

Before joining TMRW Sports, Mollica served as Head of Partnership Sales for U.S. Olympic and Paralympic Properties where she led sales efforts for the LA 2028 and Team USA properties as part of Legends’ LA28 sponsorship representation. Previously, Mollica spent more than 12 years at Turner Broadcasting where she held various marketing and sales leadership roles, most recently as Turner Sports’ Vice President of NCAA Partnerships. Her experience spans revenue generation, client services, property management, and strategic marketing solutions.

At TMRW Sports, Mollica oversees building the commercial business inclusive of partnership strategy, sponsorship sales and account management, creating unique partnership opportunities, and working collaboratively with partners to elevate engagement with sports’ avid and emerging new audiences. As part of this role, Mollica will lead TMRW Sports’ New York office.

A graduate of Boston College, Mollica and her family live in New York.

About TGL:

In August, Tiger Woods, Rory McIlroy, and McCarley announced the formation of TMRW Sports and TGL, a new tech-infused golf league in partnership with the PGA TOUR. TGL will showcase team competitions fusing advanced tech and live action from a custom-built venue in primetime on Monday nights. Woods and McIlroy are the first two golfers committed to compete and the league’s inaugural season will kick off in 2024.

TGL, the golf league of TMRW Sports, will feature:

  • Teams: Six teams of three PGA TOUR players in head-to-head, 18-hole match play;
  • Tech-Infused Venue: A first-of-its-kind experience for golf enabled by a data-rich, virtual course combined with a tech-infused, short-game complex;
  • Tech-Enabled Fan Experience: High-energy, greenside fan experience with every shot live within a 2-hour, primetime televised match;
  • Season: 15 regular season Monday night matches followed by semifinals and finals matches.

About TMRW Sports Group: (pronounced “tomorrow sports”)

Founded by Tiger Woods, Rory McIlroy, and sports executive Mike McCarley, TMRW Sports is focused on harnessing technology to build progressive approaches in sports, media, and entertainment to create new pathways for the next generation to enjoy sports. TMRW Sports’ first project, TGL, is an innovative league launched in partnership with the PGA TOUR. TMRW Sports is supported by an all-star roster of athletes, celebrities, and business leaders from the worlds of sports, media, technology, and finance who make up a powerful and diverse investor group. TMRW Sports joins Woods’ TGR Ventures and McIlroy’s Symphony Ventures, and is led by McCarley, founder and CEO. For more, visit TMRWSportsGroup.com.

— www.TMRWSportsGroup.com —

Share. LinkedIn Twitter Facebook Email
Aboo Tayub

Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.

Related Posts

Golf Genius makes series of key appointments to support growing international business and product suite

April 10, 2025

Dubai Golf strengthens leadership with key appointments at Emirates Golf Club and Jumeirah Golf Estates

February 12, 2025

GMS Welcomes Two Senior International Hires

January 9, 2025
Add A Comment
FREE EMAIL NEWSLETTERS

Get exclusive access to breaking news, opinion editorials and Golf content


Supplier Spotlight
  • Club Caddie
Golf Business Technology
LinkedIn X (Twitter) Instagram
  • Privacy Policy
  • Cookie Policy
  • Terms and Conditions
© 2024 Golf Business Technology Ltd, Northern Ireland, Company No. NI677833 All rights reserved

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsREJECT ALLAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
AWSALBCORS7 daysThis cookie is managed by Amazon Web Services and is used for load balancing.
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
AWSALB7 daysAWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.
explat_test_aa_weekly_lohp_2021_week_4517 days 8 hoursNo description
ppwp_wp_session30 minutesNo description
tk_ai14 daysGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
tk_qssessionGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_31822138_71 minuteSet by Google to distinguish users.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
tk_lr1 yearThe tk_lr is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_or5 yearsThe tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_r3d3 daysJetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience.
SAVE & ACCEPT
Powered by CookieYes Logo