Sleeman Breweries named Official Beer Partner of Golf Canada, the RBC Canadian Open & CP Women’s Open
Canada’s National Open Golf Championships will welcome a new beer partner as Golf Canada has selected Sleeman Breweries and their premium portfolio of beers, led by Sleeman Clear 2.0, as the Official Beer of Golf Canada, the RBC Canadian Open and the CP Women’s Open.
Through the partnership, Sleeman Clear 2.0, the fastest growing light beer in Canada, will be the flagship beer sold at Golf Canada’s two National Open Golf Championships. The iconic beer brand will also engage spectators with fun activations including a custom beer patio at both events as well as an exclusive dedicated VIP viewing area during the RBCxMusic Concert Series at the RBC Canadian Open featuring Flo Rida (June 10) and Maroon 5 (June 11).
“Watching world-class golf and enjoying a premium cold beer is a perfect compliment to celebrate summer festival season. We are thrilled to offer Canadian golf fans an outstanding, premium better-for-you beer in Sleeman 2.0 at the RBC Canadian Open and the CP Women’s Open” said John Sibley, Chief Commercial Officer at Golf Canada. “Sleeman’s quality craftsmanship and proud Canadian identity are well aligned to deliver energy and brewing excellence to Golf Canada’s two signature events.”
As the third largest brewery in Canada, the Guelph, Ont. based Sleeman will work with Golf Canada to host an extraordinary Canadian golf audience with its portfolio of premium-brewed beer, led by Sleeman Clear 2.0.
“We are very excited about the partnership between Sleeman Clear 2.0 and Golf Canada. It aligns so well with our shared Canadian heritage, commitment to excellence and the active lifestyle of Clear 2.0 drinkers,” said Dana Brochu, Director or Marketing at Sleeman Breweries. With its refreshing taste, low carbs and low calories, Sleeman Clear 2.0 is the perfect beer to help Canadian golf fans “2.0” their experience this summer at these two premier sporting events.”
As the National Sport Federation, Golf Canada will conduct the RBC Canadian Open June 6-12, 2022 at St. George’s Golf & Country Club in Toronto Ont. with nearby Islington Golf Club as the official practice facility. The CP Women’s Open, takes place August 22-28, 2022 at Ottawa Hunt & Golf Club in Ottawa, Ont.
