ParOne has obtained rights to live stream Ladies European Tour tournament broadcasts to popular golf apps and golf websites in the ParOne global network
ParOne has obtained rights to live stream Ladies European Tour tournament broadcasts to popular golf apps and golf websites in the ParOne global network.
The partnership with rightsholder U.COM Media covers more than 30 countries and also includes syndication of delayed tournament broadcasts and daily highlights reels. ParOne technology provides language translation unique to each viewing country. Rights are for 17 Ladies European Tour events from May through November 2022.
ParOne will air these tournaments for free, supported by ads intermittently throughout live broadcasts and highlight videos.
“Too many golfers and fans miss the captivating stories defining the Ladies European Tour,” says Dirk Glittenberg, Managing Director of U.COM Media. “Through ParOne and with little audience waste, our tournament broadcasts and highlight packages will now engage audiences in the golf apps and on the golf websites they essentially ‘live in’.”
“The Ladies European Tour is the ultimate competitive ground for elite golfers from many nations,” says JR Charles, CEO of ParOne. “They deserve even greater syndication and consumption; enter ParOne to exponentially expand the reach and lifecycle of these athletes in action.”
The timing of the ParOne-U.COM Media partnership comes at a time when female golfers in the U.S. increased to nearly 6.2 million in 2021, a net gain of 450,000 over prior year. Similar figures apply outside America.
ParOne is commonly referred to as “the wire service for golf videos.” It is the distribution hub for golf tournament broadcasts and highlight reels, and video segments covering golf competitions, instruction, courses and resorts, travel, products and human-interest stories.
The company burst on the golf media scene in 2021, modernizing how golf video is posted, distributed, accessed and consumed. It continues to assemble the world’s most engaging golf apps and websites to receive golf video content while partnering with tours, media and production companies worldwide to syndicate their golf broadcasts and videos. ParOne forecasts 40 million unique monthly active viewers by late 2022, making it the world’s largest connected golf media network.
ParOne’s syndication of live tournament broadcasts is free to tours and media companies with ad insertions. Budget only comes into play if broadcasts are “as is” with no commercials.
Headquartered in New York City with offices in Knoxville, TN, ParOne, Inc. is a transformational digital media and technology company that uniquely distributes original and branded video content, engaging international golf audiences. ParOne is comprised of leading software developers, media executives and global golf-sports industry experts. Its efficient, self-serve portal automates the distribution process for content producers – including major media companies – to showcase their videos seen by active, transactional golfers on popular golf apps and websites they consume. The company also syndicates live streams of professional golf tournament broadcasts to users in the ParOne global network that is expected to eclipse 30 million golfers in 2022. A first mover among the sports, digital, media and technology investor community, ParOne plans to leverage its emerging technology and business model in other verticals within the greater sports ecosystem.
More information: https://ParOne.com
About Ladies European Tour
The Ladies European Tour (LET) inspires women and girls to pursue their passions and realize their potentials through the game of golf. At its core, the LET aims to build and deliver an extensive competitive schedule of events to enable its strong, energetic, proud, and confident players to compete at the highest level, pursue their dreams and lead by example. The diverse and multicultural membership of 362 professional golfers represents as many as 36 countries. The global tour with roots in Europe, the LET aims to entertain and excite, and also enhance health and quality of life as a responsible, committed and respectful partner. 2022 marks the 44th season of golf tournaments since the professional tour was founded in 1978 and the third edition of the Race to Costa Del Sol. This year’s schedule includes 34 events in 22 countries and a record-breaking prize fund of €24.5 million. The LET Access Series is the official development tour of the LET, formed to give players opportunities to compete and progress onto the LET and achieve their dreams in professional golf.
More information: https://LadiesEuropeanTour.com