Rebranded destination unveils integrated clubhouse, stay-and-play offering and enhanced ACCESS LA VIE program
LA VIE will mark a significant milestone this spring with the official opening of LA VIE Country Club, managed by Troon Golf, redefining the golf and leisure experience in Oman through a comprehensive rebrand and the launch of a fully integrated lifestyle destination.
Formerly known as LA VIE Club, the reimagined LA VIE Country Club brings together championship golf, hospitality, wellness and dining within a state-of-the-art clubhouse situated within Tivoli LA VIE Muscat Hotel & Residences. Designed as a social and recreational hub for ACCESS holders, visitors and the community, the clubhouse introduces a new benchmark for golf-led lifestyle destinations in the region. LA VIE is owned by Oman Real Estate Investment and Services (ORIS).
At the heart of the development is a contemporary clubhouse featuring a fully curated golf shop, premium locker rooms with additional amenities including a swimming pool and gym, and six distinct food and beverage outlets. These include the rooftop SEEN Rooftop Restaurant & Bar, the sixth global outpost of Oliver da Costa’s world-renowned concept offering panoramic views across the course, and a dedicated sports gastro pub designed to serve as an all-day social venue for golfers and non-golfers alike.
“This rebrand to LA VIE Country Club reflects a broader vision,” said Nasser Al Shibli, Chief Executive Officer of ORIS. “We are not simply opening a clubhouse; we are introducing a lifestyle destination that integrates golf, hospitality, wellness and social connection. This represents the first step in positioning LA VIE Country Club as a reference point for premium leisure in Oman.”
For the first time, LA VIE Country Club will also offer stay-and-play options for visiting golfers, with on-site accommodation integrated into the wider Tivoli LA VIE Muscat Hotel & Residences development. This initiative is expected to attract international golf tourists and position the destination as a strong contender for the region’s leading golf hotel and resort experience.
“Golf travellers today are looking for more than just a great course,” said Clinton Norris, Director, Sales & Marketing at Troon International. “By allowing guests to stay on site, step directly onto the fairways and enjoy a full lifestyle offering beyond the game, LA VIE Country Club is setting itself apart in the regional market.”
Local golfers will benefit from an enhanced and refreshed ACCESS LA VIE annual program. Designed to cater to a range of lifestyles and playing habits, the program introduces tailored Silver, Gold and Platinum tiers, each offering differentiated access to golf, facilities, events and partner benefits across the LA VIE Country Club.
Golf Operations Manager Josh Legge will oversee the club’s day-to-day operations and experience as the new chapter begins. A Canadian PGA Professional, Legge will play a key role in the globally renowned Troon Golf service standards aligned with LA VIE’s long-term vision.
“The opening of LA VIE Country Club is an exciting moment for both our golfers and our team,” said Legge. “The facilities, the setting and the integrated lifestyle offering give us a unique platform to deliver a modern golf experience that resonates with local players and travelling golfers alike.”
With its spring opening, LA VIE Country Club signals the beginning of a new phase for golf and lifestyle in Oman, defined by integration, quality and a clear focus on experience, both on and off the course.
To find out more about Troon International, visit www.troon.com