Golf Business TechnologyGolf Business Technology
  • Business News
  • Technology News
  • Features
  • Opinion
  • Videos
  • Supplier Spotlight
  • About Us
  • Contact Us
  • Email Newsletters
  • Media Pack
LinkedIn Twitter Instagram
  • FREE Email Newsletters
  • About Us
  • Contact Us
  • Media Pack
LinkedIn Twitter Instagram
Golf Business TechnologyGolf Business Technology
  • Business
        • Appointments
        • Course Management
        • Drone Solutions
        • Event Management
        • Golf Architecture
        • Golf Club
        • Golf Machinery
        • Golf Resorts
        • Golf Sponsorship
        • Industry News
        • Investment & Mergers
        • Irrigation Systems
        • Sports News
        • Sustainability
        • Turf Management
  • Technology
        • Artificial Intelligence
        • Augmented Reality
        • Autonomous
        • Booking Software
        • Clothing & Footwear
        • Club Management Software
        • Coaching / Training
        • Data & Analytics
        • Driving Range
        • Golf Course
        • Golf Entertainment
        • Golf Equipment
        • GPS software
        • Home Simulators
        • Indoor Golf
        • Launch Monitor
        • Rangefinders
        • Shot Tracking
        • Swing Aids
        • Virtual Golf
        • Wearables
  • Videos
  • Features
  • Opinion
  • Supplier Spotlight
LinkedIn Twitter Instagram
Golf Business TechnologyGolf Business Technology
Home»Business»Golf Sponsorship»Capgemini and Ryder Cup announce six-year partnership
Golf Sponsorship

Capgemini and Ryder Cup announce six-year partnership

Aboo TayubBy Aboo TayubSeptember 28, 2021Updated:October 27, 2022No Comments4 Mins Read
Twitter LinkedIn Facebook Email
Share
LinkedIn Twitter Facebook Email

The PGA of America and Ryder Cup Europe today announced a new six-year partnership with Capgemini that will begin at this year’s Ryder Cup.

Following this inaugural year as a Worldwide Supplier to the 43rd Ryder Cup, Capgemini’s status will elevate to Worldwide Partner for the 2023 Ryder Cup in Rome, 2025 Ryder Cup in Farmingdale, N.Y., and the 2027 Ryder Cup in County Limerick, Ireland, where its industry leading digital transformation capabilities will help to enhance the Ryder Cup for its fans and organizers.

The worldwide partnership with the Ryder Cup, one of the most significant events in sport, which brings together the best of the best from around the world through team competition and helps advance golf across the globe, is a momentous first step in Capgemini’s golf story. This partnership reflects Capgemini’s focus on building and celebrating talent, team spirit and high performance – all of which are at the heart of both Capgemini and the Ryder Cup.

This year’s Ryder Cup, the biennial men’s team contest between Europe and USA, was postponed from September 2020 and is set to begin on the Straits course at Whistling Straits, Kohler, Wisconsin, on Friday. Capgemini will feature prominently in its new role at Whistling Straits and will look to provide technical support and transformational solutions to the PGA of America and Ryder Cup Europe throughout the course of the six-year sponsorship.

As a global leader with almost 300,000 team members in 50 countries, including well-established operations across Ryder Cup host countries in the United States and Europe, Capgemini will promote the Ryder Cup across all its international locations to further grow a diverse global fanbase.

Through its deep technology and business transformation expertise, Capgemini will be a true partner to the Ryder Cup, working with Ryder Cup Europe and the PGA of America to constantly adapt, master and apply the latest innovations in technology and sport through the lens of precision and accuracy, which are fundamentals of success in both industries.

Aiman Ezzat, Chief Executive Officer of Capgemini said: “At Capgemini we share the values of golf and its premiere team competition, the Ryder Cup, an incredible international event and great opportunity for the Group. I am thrilled that Capgemini will bring its deep expertise in technology to the world of golf for the first time in 2021 and for the coming years. This new long-term, worldwide partnership reflects the international breadth and diversity of the Capgemini Group and what international teams, comprising top talent, can accomplish when working together toward a common goal.”

“Capgemini’s reverence for the Ryder Cup and respect for its values provided both sides with an ideal starting spot to begin our relationship,” said PGA of America President Jim Richerson. “We’re very happy with our new partnership with Capgemini and look forward to welcoming them to the Ryder Cup at Whistling Straits, but we love the path we are taking together toward Italy in 2023, New York in 2025 and Ireland in 2027.”

Guy Kinnings, the European Tour’s Deputy Chief Executive, Ryder Cup Director and Chief Commercial Officer, said: “The Ryder Cup is a truly global sporting event which connects people around the world so we are delighted Capgemini, a global leader in the technology industry, will be part of our commercial family for the next four editions, including as a Worldwide Partner from Rome onwards. Technology plays such an integral role in a modern Ryder Cup and Capgemini’s innovation and expertise in this area will unquestionably enhance our ability to successfully deliver one of the world’s most watched sporting contests.”

The Ryder Cup announcement comes on the heels of Capgemini becoming a Worldwide Partner of Rugby World Cup France 2023 and joining World Rugby as its Digital Transformation Partner. Both the golf and rugby partnerships lead Capgemini’s sponsorship strategy of embracing global sporting events that are driven by team spirit, precision and high performance.

Share. LinkedIn Twitter Facebook Email
Aboo Tayub

Aboo Tayub is the editor and publisher of Golf Business Technology. A very keen golfer, Aboo has also worked in the business & technology publishing sector for over a decade.

Related Posts

PING signs EDGA golfer Juan Postigo Arce

March 6, 2023

Golf Clubs Awarded €112,000 in Sport Ireland’s ‘Sport for All’ Disability Supports Club Fund

March 1, 2023

Club Car extends supplier agreement with the DP World Tour

February 16, 2023
Add A Comment
Most Read

NBC Sports Next becomes first online distribution partner for Teesnap, opening the door for Golf Courses to join Golfnow’s global, tee time marketplace

March 16, 2023

Dormie Network announces Michael Sheely as Director of Agronomy at new GrayBull as David McClay Kidd design on pace for 2024 opening

March 16, 2023

PGA Show – My First Experience 

March 16, 2023
Supplier Spotlight
  • BRS Golf
  • Qondor
Golf Business Technology
LinkedIn Twitter Instagram
  • Privacy Policy
  • Cookie Policy
  • Terms and Conditions
© 2022 Golf Business Technology Ltd, Northern Ireland, Company No. NI677833 All rights reserved

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsREJECT ALLAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
AWSALBCORS7 daysThis cookie is managed by Amazon Web Services and is used for load balancing.
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
AWSALB7 daysAWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.
explat_test_aa_weekly_lohp_2021_week_4517 days 8 hoursNo description
ppwp_wp_session30 minutesNo description
tk_ai14 daysGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
tk_qssessionGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_31822138_71 minuteSet by Google to distinguish users.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
tk_lr1 yearThe tk_lr is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_or5 yearsThe tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_r3d3 daysJetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience.
SAVE & ACCEPT
Powered by CookieYes Logo