The 72nd PGA Show will expand to its largest size since 2009 hosting more golf companies and brands on a larger Show Floor and bringing together thousands of PGA of America Golf Professionals, industry executives, retailers and golf leaders from around the world in Orlando, Florida, January 21-24, 2025. Buoyed by strong recreational golf participation, the PGA Show will feature more than 1,000 golf companies within 1.1 million square feet of exhibit, demonstration and meeting space of the Orange County Convention Center. Marking the annual start of the new business year for the $102 billion golf industry, the PGA Show is an unparalleled platform to discover the newest innovations, test the latest equipment and technology, learn from industry experts and network with peers to advance the business of the sport.
The PGA Show, organized by the PGA of America and PGA Golf Exhibitions, began in the trunks of cars at a winter golf tournament in 1954 and has grown into golf’s longest running and largest global business gathering. Current industry professional registration exceeds 30,000 golf industry professionals from more than 80 countries and all 50 U.S. states. More than 7,000 PGA of America, LPGA and International Golf Professionals are registered to attend, representing widespread professional positions in the industry that drive on- and off-course participation by some 47.2 million Americans in the sport which contributes $226.5 billion in total economic impact in America. Additionally, more than 1,200 VIP buyers representing some 770 golf facilities and mass merchandisers are making plans to source new products and services, representing approximately $810 million in purchasing power and nearly $2 billion in retail sales.
“As we come together for the largest PGA Show in over 15 years, this global event stands as a grand gathering of PGA of America Golf Professionals and industry leaders, signaling the exciting start of the new golf season,” said PGA of America President Don Rea Jr., PGA Master Professional and Owner/Operator of Augusta Ranch Golf Club (Arizona). “It’s an opportunity for us to unite, embrace the latest innovations and reignite our collective passion for the game. For me, the PGA Show is like a family reunion. Our Association unites the professional golf community at the PGA Show to drive the continued growth of recreational golf, which has never been healthier than it is today.”
“As we gear up for this year’s PGA Show, the enthusiasm and energy level from exhibitors and buyers alike is unmatched, and we are excited to be kicking off the new season in such a positive way,” said PGA Golf Exhibitions Vice President Marc Simon. “The PGA Show plays such an integral part in the lives of people in the golf industry and the larger scale of the event overall points to an exciting outlook for the continued growth of the sport and the business of golf. A packed lineup of exhibits, product testing, demonstrations, special events, experiences, education and networking opportunities await our PGA Show community, and we can’t wait to officially open the 2025 PGA Show.”
While the PGA Show is an unmatched marketplace for discovering the latest golf innovations, PGA Show Week also offers industry professionals programming to recharge and renew their passion for the business of the game by attending high-level industry presentations, participating in education and career workshops and connecting in person with peers from around the world. The PGA Show begins on Jan. 21 with PGA Show Demo Day at Orange County National Golf Center and moves to the Orange County Convention Center, Jan. 22– 24, for exhibits and a full schedule of industry events. PGA Show details and industry professional registration are available at PGAShow.com. The PGA Show is not open to the public.
PGA Show Demo Day, January 21
Orange County National Golf Center
Thousands of PGA of America Golf Professionals will test the latest equipment and technology from some 70 top golf companies during PGA Show Demo Day, the world’s largest professional outdoor demo day and the annual kickoff of PGA Show Week, at the expansive circular range and 42-acre practice facility at Orange County National Golf Center on January 21. This year’s immersive day-long event combines the highly popular hands-on testing with interactive programming across a wide range of significant growth sectors in golf. Additionally, PGA Show’s Demo Day will once again feature coaching workshops and live demonstrations led by top PGA of America Coaches and PGA TOUR professionals.
Demo Day is typically open to PGA & LPGA Professionals and Editorial Media in the morning, however due to the potential for inclement weather, all golf industry professionals registered for the PGA Show are welcome to attend beginning at 9 a.m. through 5 p.m. The outdoor nature of the event, combined with stand-out experiential spaces provides a fun atmosphere to enjoy more than 100 hitting bays, multiple practice greens and short game testing areas, a golf cart test track, a large vendor village – the Discovery Zone. It also includes the Demo Day stage for industry presentations and numerous areas for peer networking including “The Turn” presented by Bar Convent Brooklyn, a new range-side terrace featuring a live band, local breweries and food trucks.
PGA Show Demo Day, organized by PGA Golf Exhibitions and PGA Magazine, is presented by Antigua, Clubhouse Events, E-Z-GO, FlagD, Oakley, Uneekor and Wittek Golf.
72nd PGA Show, January 22-24
Orange County Convention Center
PGA Show Floor
The PGA Show commences on Jan. 22 at the Orange County Convention Center with a brief opening ceremony at 8:15 a.m. and welcome by PGA of America President Don Rea Jr., PGA, and PGA of America CEO Derek Sprague, PGA. Following the ceremony, the doors will open to more than 1,000 companies and brands, from emerging ventures and veteran manufacturers to the games’ most recognizable brands, to create the world’s largest business-to-business golf event. Golf’s top companies and market-leading brands, along with more than 350 new to the PGA Show, are introducing thousands of new products and services to drive golf retail in 2025.
Industry Insights & Programming Across Six Show Floor Stages
In addition to the busy marketplace across the expanse of the Show Floor, PGA Show days are full of professional learning opportunities during exhibitor and industry presentations at six Show Floor stages. The PGA Industry Stage presented by CapTech will offer a full schedule of diverse programming from the PGA of America in collaboration with leading golf organizations, expert business leaders and top coaches. The Golf Fitness, Health & Wellness stage will feature complimentary education sessions presented by TPI and the Golf Fitness Association of America, with supporting sponsor Life Fitness. The Inventors Spotlight stage will offer entrepreneur and inventor education sessions and product pitch panels each Show day. PGA of America Golf Professionals, college students and second-career professionals can connect with employers right on the Show Floor in the Career Zone featuring company recruiting activations, networking events and a stage for golf career programming. The Clubhouse stage features a full schedule of industry programming by golf development and racquet sports experts. And finally, in the new RETREAT Hall (Hall E) will feature evening events including the Industry Welcome Reception and Fashion Show and the Winter Jam concert featuring headliner THIRD EYE BLIND.
Evening Special Events
The first Show Day, Jan. 22, will conclude with an Industry Welcome Reception sponsored by Johnnie-O, 5 – 6:30 p.m., and an exciting runway Fashion Show, 5:30 – 6 p.m., at THE | RETREAT stage in Hall E at the Orange County Convention Center. The last Show evening, Jan. 23, will be capped with the second annual PGA Show Winter Jam, supported by adidas and Corebridge Financial, featuring 90s award-winning rock band THIRD EYE BLIND. Brian Van der Ark of The Verve Pipe and DJ Spencer Ludwig will open the concert beginning at 6 p.m. Registered PGA Show attendees will receive complimentary admission to this limited attendance event and on a first-come, first-served basis. The concert is not open to the public.
Show Floor Features
A dynamic 2025 PGA Show Floor features interactive destinations to personally engage attendees with company products and services including: The PGA of America Hub where Members can centrally access Association and partner benefits and programming; the Equipment Test Center, featuring 44 testing bays and a 3,750 square-foot putting green; the Innovation District featuring the New Product Zone for a one-stop shopping of the newest golf merchandise and the Inventors Spotlight exhibitor pavilion for patented products not yet available at retail; the Golf Fitness, Health & Wellness area; an Adaptive Golf Center; Career Zone, Golf Travel Pavilion, The Clubhouse with two Pickleball Courts for racquet demonstrations, and THE | RETREAT, a new premium brand and event experience space in Hall E, also home to the Industry Welcome Reception & Fashion Show and PGA Show Winter Jam concert.
Special Appearances & Events
PGA Show Week will have a full schedule of special events to bring industry peers together. In addition to the PGA Show Winter Jam and the Industry Welcome Reception & Fashion Show held in the evenings, industry professionals can attend a variety of special events and various award recognition programs by the PGA of America, LPGA, PGA of Canada, National Golf Course Owners Association and the Association of Golf Merchandisers. Networking receptions and happy hours at a variety of Show Floor pavilions and exhibits, and multiple exhibitor events on the Show Floor and throughout Orlando in the evenings are also available. Many exhibiting companies will host renowned PGA Coaches, PGA and LPGA touring professionals and celebrities at the PGA Show. To date, some of the 2025 PGA Show commitments include: Brad Faxon, Jim Furyk, Lexi Thompson, Blair O’Neal, Kyle Berkshire, Stacy Lewis, Matt Fitzpatrick, Brooke Henderson, Jim Nantz, Lydia Ko, Annika Sorenstam, Derek Jeter, Former NFL players – Josh Dobbs, Marcus Jones, Tyrell Adams and more. Special Show events and exhibitor events are updated regularly at PGAShow.com
Educational and Industry Programming
The 72nd PGA Show features a comprehensive schedule of education sessions across a wide range of professional development topics presented by the industry’s foremost experts. PGA Show Education will offer more than 70 sessions on Teaching & Coaching, Executive Management and Golf Operations, led by expert PGA of America Golf Professionals, Master PGA Professionals and top PGA Coaches, with additional sessions focused on technology solutions, food & beverage operations, retail strategies, marketing practices, facility branding, public relations and more. Additionally, several golf organization education programs are co-located with the 2025 PGA Show including the PGA of America Teaching & Coaching Summit (Jan. 20-21), the National Golf Course Owners Association Golf Business Conference (Jan. 20-22) and the AGM Golf Retail Conference (Jan. 21). PGA Professionals can earn up to 40 PDR credits through participation in the PGA Show Education, additional PGA Show Week educational programming and various PGA Show and PGA of America programs.
Attendance at the 2025 PGA Show is restricted to PGA of America Golf Professionals and golf industry personnel. Attendance and registration guidelines are available at PGAShow.com. PGA of America, LPGA and International PGA Professionals can register at no charge, while other industry personnel will incur a $199 event registration processing fee at the PGA Show through Jan. 24, 2025.
