Two years ago, as we were all contending with life under COVID-19 restrictions, something amazing was happening in the golf industry. Seeking a safe, social, permitted open-air activity, golfers of all skill levels flocked to courses in numbers not seen since the ‘Tiger Boom’ of the late 1990s—newcomers found the game, casual players played more often, and die-hards doubled down. There were staggering logistical challenges for the industry during this time, but the participation growth was certainly a silver lining. The only question became what would happen as life returned some semblance of normal. Would the spike be short lived?…
Author: David Hope
David Hope
As General Manager, Golf at Lightspeed, David is fortunate to be able to couple his passion for both Golf and Technology in his day to day. Having started his career in Telecom, David has witnessed the smartphone's evolution firsthand, emphasizing the necessity of staying relevant in a rapidly evolving landscape. Now, he leverages this expertise to run a team focused on delivering innovative technology to help drive golf club efficiency. When he isn't on the golf course or enjoying quality time with his son, he treats himself to the culinary delights that his hometown of Montreal has to offer.