The Ladies European Tour will continue to expand women’s golf globally in 2023 and its players will compete for at least €35 million, a record-breaking total prize fund. The LET announced today that the 2023 schedule will comprise 30 official events, along with the Solheim Cup in Europe. “Thanks to our partners, promoters, host venues and fans, 2023 is going to be an incredibly exciting year for the LET,” said CEO Alexandra Armas. “This year’s Race to Costa del Sol showcased the outstanding skill of our players and there will be even higher profile opportunities for our role models to shine…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
Five Iron Golf India will open on the first floor of Delhi’s Grand Venice Mall and will be its second international franchise, alongside Five Iron Golf Singapore. The US-based company is investing at a time when India is experiencing its biggest-ever rise in golf participation. The urban golf venue will give people the opportunity to virtually play the world’s greatest courses, enjoy game-based practice and data-driven coaching, on seven custom-built simulators fitted with TrackMan launch monitors. Developed through a strategic partnership with Hoche Partners Golf Studios Private Limited and DS Group, owners of the Grand Venice Mall, Five Iron Golf…
Taylormade Golf – As some of the longest hitters in professional golf, Rory McIlroy and Dustin Johnson have plenty of opportunities to attack the flag and make birdies. When they’re inside 100 yards, these two have to be sharp with their wedges, and they spend a huge amount of their practice time honing that skill to take advantage when they’re in the Attack Zone. Watch as Rory and DJ talk you through their mental approach and describe their feels and technique with the Milled Grind 3 Wedges and TP5x golf balls.
Award-winning producer of golf rangefinders and accessories, Blue Tees Golf, proudly announced today that the company has become an Invited Partner. “We’re thrilled to partner with one of the best golf course management companies in North America. Their influence at green grass will help Blue Tees Golf connect with the most prominent golf clubs domestically. This relationship also validates Blue Tees Golf and its position in the marketplace,” said Blue Tees Golf VP of Sales, Taylor Herber. “This partnership is a significant step for Blue Tees’ green grass growth, and we look forward to building strong relationships with Invited clubs across the US.” Blue…
Arcis Golf—the second largest and fastest-growing owner and operator of private, resort and daily fee clubs in the United States—has added TPC River’s Bend in Maineville, Ohio, to its growing portfolio. This is the 10th club acquisition completed by Arcis in less than a year and a half. TPC River’s Bend is a highly regarded and upscale private golf club situated approximately 25 miles northeast of Cincinnati. It joins the Arcis portfolio of nearly 70 clubs and is the sixth private club in Ohio, where the company already owns Four Bridges Country Club in the Cincinnati-area, The Club at Tartan…
Century Golf Partners, one of the most experienced golf and club ownership and management teams in the world, and HKI America, have teamed up once again to acquire the storied Four Seasons Golf & Sports Club of Las Colinas. Century Golf Partners was founded in 2005 for the purpose of acquiring and managing private clubs, public courses and golf resorts and is the partnership’s Managing Partner. The Club will be managed under its Arnold Palmer Golf Management brand. Century Golf owns and/or operates approximately 50 courses throughout the U.S., including PGA WEST in California (with an affiliate of HKI America)…
Capping off a monumental season full of activations, engagements and new opportunities, Lacy Maxwell Experiential (LME) was recently named the winner of the Golden Stevie Award for Communications/Public Relations Campaign of the Year for its collaborative work with Cognizant at the LPGA Tour’s Cognizant Founders Cup. “We’re thrilled and humbled to be honored by the Stevie Awards for our work, and it’s a testament to partnership of the LPGA Tour, the unwavering support of our client Cognizant and the hard work, commitment and passion of our incredibly talented team,” said LME founder Lacy Maxwell. “None of this would not have been…
Raffles Seychelles, the five-star resort located on the island of Praslin, is enhancing its guest experience while improving operational efficiencies with Club Car’s versatile Utility and Onward vehicles. The luxury destination comprises 86 private villas each with its own outdoor pavilion, plunge pool and balcony, plus a range of leisure facilities spread over 14-hectares of stunning tropical landscape. Club Car has been the preferred supplier of Raffles Seychelles since it opened 11 years ago, and the fleet has grown to 41 vehicles in that time, including a range of Transporter & Villager models used for guest transportation around the resort’s hilly terrain. Stefan Lewis, Marketing and Communications Manager for Raffles…
DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced achievements from the first year of its partnership with the PGA TOUR and the company’s new Brand Ambassador program with 17 of the world’s best professional golfers. In the 10 months since DemandScience was named the Official B2B Sales Pipeline Generation Sponsor of the PGA TOUR and PGA TOUR Champions, DemandScience has reached more than 54 million marketing professionals and business decision makers through television, digital marketing, social media, and in-person tour events with focused messaging about how leveraging accurate B2B information, insights and analytics…
In the 2022 PNC Championship, Tiger and Charlie Woods carded rounds of 59 and 65 to finish eighth at 20-under-par at Ritz-Carlton GC. The 2022 PNC Championship will once again see 20 major champions tee it up alongside their family members during the two-day, 36-hole scramble event. After finishing in second place at last year’s championship, Tiger and Charlie Woods will return for a third consecutive year, hoping to earn their first win. 2021 winners John Daly and his son, University of Arkansas sophomore John Daly II, will be back in action after securing a two-shot win last time out…