Author: Aboo Tayub

The PGA Show in Orlando has always been a hotspot for golf enthusiasts and industry professionals alike, showcasing the latest trends and innovations shaping the world of golf. However, a significant shift has become apparent in recent years – the growing dominance of technology on the Show Floor. In 2024, it is undeniable that technology, ranging from simulators to GPS devices and launch monitors, is claiming an increasingly substantial portion of the exhibit space, reflecting a broader trend in the industry’s focus. Technology’s Expanding Presence: Walking through the expansive Show Floor, one cannot help but notice the influx of cutting-edge…

Menswear brand, CON.STRUCT is delighted to announce its return to the 2024 PGA Show, Jan. 23-26, in Orlando, Fla for the second consecutive year, building on the success of last year’s debut of its sustainably made golf collection – CON.STRUCT Green. Since its launch, the collection has gained widespread recognition and media coverage, including a featured segment on NBC’s Golf Channel. CON.STRUCT, known for its bold prints, fun designs, and vibrant colors, returns with its CON.STRUCT Green collection of golf polos, pants, vests, and more – made from performance stretch fabrics. With the brand’s commitment to sustainability, the entire line…

D3 Sports Tech and NorthCo Strategy have signed an agreement for NorthCo to provide consulting and advisory services to support the company’s launch of its digital Wagering Wallet and payments platform worldwide.D3 Sports Tech recently developed a full API solution for companies that want to add the excitementof peer-to-peer wagering to any existing skills-based game, sport or contest. From golf to bowling,eSports to trivia leagues, D3ST’s Wagering Wallet can help brands increase customer engagementand open new revenue streams via a simple API integration. NorthCo Strategy is a boutique consulting and advisory firm focused on the sports betting, iGamingand sports technology…

Boxto – manufacturer of premium handcrafted leather golf shoes and belts – has become the newest official licensee of Nicklaus Companies and will unveil new Nicklaus-branded shoes at the 2024 PGA Merchandise Show. The new Nicklaus-branded shoes will be offered in two of Boxto’s most-popular styles – the Legacy Pro, featuring cutting-edge performance and comfort, and Heritage Malaga, which embraces a trendy, traditional inspiration. The Legacy Pro ($249 USD) is a white, plain toe shoe with navy outsole. It will feature a heel counter with a gold pin depicting the iconic Golden Bear logo and the Jack Nicklaus Signature trademark on…

Technology company Continental, respected worldwide for its premium tires and pioneering in connected mobility, is exhibiting for the second straight year at the PGA Show in Orlando, Florida, with its new venture BAL.ON. Having successfully launched its Smart Kit in Europe the previous year, BAL.ON was consistently making the headlines with European golf media publications as one of the best training tools on the market. While all visitors to the Demo Day ahead of the PGA Show are invited to experience the company’s Smart Kit on the range, show attendees can explore more on BAL.ON during the main trade show…

Lightspeed Commerce Inc. (NYSE | TSX: LSPD) announced today a new partnership with GreatLIFE Golf & Fitness, an industry-leading Multi-Course Operator (MCO). Through this partnership Lightspeed will provide courses in GreatLIFE’s portfolio with custom technology solutions that are tailored to their unique operational needs. Powering the world’s best businesses, Lightspeed is the unified POS and payments platform for ambitious entrepreneurs who wish to accelerate growth, provide the best customer experiences and become a go-to destination in their space. The collaboration marks a milestone in the golf technology landscape and highlights Lightspeed’s continued commitment to providing cutting-edge solutions for the golf industry.…

TGL presented by SoFi, the new tech-forward, prime time team golf league developed by Tiger Woods and Rory McIlroy’s TMRW Sports, today announced CapTech Ventures, Inc. (CapTech) as an Official Technology Provider. CapTech has been instrumental in developing TGL’s data-driven competition format and fan experience, which now will launch in January 2025. The announcement was made today by Jon Bradway, Principal, Sports & Media, CapTech, and Andrew Macaulay, CTO, TMRW Sports. “TGL exemplifies the value that technology and innovation can bring to sports and business,” said Bradway. “We are proud to have partnered with TGL to help define how data can create a new,…

Golfzon, the #1 golf simulator brand in the world, will exhibit at the 2024 PGA Show (booth #2727), where it will highlight all aspects of its dynamic business portfolio, including its award-winning simulators and Wave family of products, as well as pieces of the customer experience from its popular Golfzon Social and Golfzon Range by Leadbetter locations. Since entering North America, the company has successfully brought its global simulator and technological dominance to the market in a variety of ways. This includes expanding beyond products and partnering with the world’s largest golf management company, Troon, to launch the entertainment-focused Golfzon Social, as well as collaborating with renowned…

Prince’s Golf Club, Royal St. George’s and Royal Cinque Ports have joined forces to offer a unique and storied championship links experience – the Hagen 54. The name takes its inspiration from Walter Hagen’s now-famous 1920 Open Championship practice round, that stretched over parts of each course; hopping the fences as he went. The Hagen Hoof, an iconic 54-hole member’s event taking place across all three courses, already commemorates the strong collaboration between the venues – with the Hagen 54 set to offer every golfer the opportunity to experience the ultimate Open Championship package. The triumvirate of world class golf…

Highlights from Rory McIlroy’s final round winning round, as he claims his fourth Hero Dubai Desert Classic title.