Play Today officially launches Golf Ai, the next generation Golf Ai service for the golf industry. Play Today has solved a centuries-long dilemma – how to make sense of the golf rules. Not only has the Australian-based company unlocked a complicated and nuanced problem, but they’ve gone a step further to enable frictionless and fun ways for consumers to interact with the golf, elevating the game to a new level. Ask me anything regarding golf rules: ● “I’m in the bunker and have moved the sand behind the ball. Any penalty?“ ● “My partner hit my ball, what’s the ruling?“…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
Full highlights from the final day at LIV Golf Mayakoba, where Joaquin Niemann outlasted Sergio Garcia in an epic four-hole playoff that finished in the dark at El Cameleon.
Innovative golf simulator software company Awesome Golf is delighted to announce a partnership with Clippd, a market leader in player metrics analysis. The two companies will collaborate throughout 2024 to integrate the Awesome Golf and Clippd technologies, creating an advanced solution for the practice needs of all golfers. Founder of Awesome Golf, Gavin Hamer said: “We’ve developed some great partnerships over the past year that have elevated the Awesome Golf offer. We’re excited for our partnership with Clippd as this will bring a whole new dimension to the business. This is a great opportunity for two market leaders to work…
The R&A and Sky Sports have extended their partnership for the award-winning live coverage of The Open, AIG Women’s Open and elite amateur events through 2028. The announcement today continues a partnership which started in 2016 when The R&A’s professional and amateur championships first featured as part of Sky Sports’ comprehensive coverage of live golf, which includes the men’s and women’s major championships and tour events from around the world. Proceeds from the agreement will contribute towards The R&A’s commitment to invest £200 million in golf over ten years and support development of the sport internationally through its participation initiatives,…
Troon International managed courses are poised for a pulsating start to 2024, hosting four elite tournaments, from three world renowned tours, in the opening quarter of the year. This includes back-to-back DP World Tour events at Al Hamra Golf Club, UAE (25-28 January) and Royal Golf Club, Bahrain (1-4 February), before the Asian Tour’s International Series Oman visits the newest Troon facility, Al Mouj Golf (22-25 February). Finally, LIV Golf will return to the Royal Greens Golf and Country Club, Saudi Arabia (1-3 March) The four tournaments in the Middle East for Troon International will follow the hugely successful PGA…
The R&A has confirmed that Delamere Forest and Crail Golfing Society will host qualifying events for the 2024 AIG Women’s Open at St Andrews. Pre-Qualifying will be played over 18 holes at Delamere Forest in Cheshire on Sunday, 28 July. Final Qualifying will take place on Monday, 19 August at Crail Golfing Society in Fife, where after 18 holes over the Craighead Course, a minimum of three golfers will earn a place in the AIG Women’s Open being played from 21-25 August. Delamere Forest, which was designed by Herbert Fowler, is a heathland course which features fast running fairways with subtle yet challenging…
Arcis Golf, the second largest owner and operator of private, resort and daily fee facilities in the United States, is honored to continue its financial, course and program support of the United States Adaptive Golf Alliance (USAGA) in 2024. This will be the sixth consecutive year of partnership support. Making golf accessible to a broad cross section of audiences has been one of Arcis’ core tenets since its founding nearly a decade ago. The USAGA, which brings inclusion to the disabled through the game of golf, now has 47-member support organizations across North America and the world. A cornerstone of…
Check out the best shots of the day from Round 4 of the 2024 Farmers Insurance Open, featuring Matthieu Pavon, Nicolai Højgaard, Stephan Jaeger, and Tony Finau among others. The PGA TOUR continues on the West Coast this week for the Farmers Insurance Open at Torrey Pines Golf Club. For the third-straight year, this event will be played from Wednesday through Saturday. Max Homa returns this week to defend his title. Alongside winning the Nedbank Golf Challenge in South Africa in November, Homa has not finished worse than T21 since missing the cut at the Travelers Championship last June. Xander…
Lightspeed Commerce Inc. (NYSE | TSX: LSPD) announced today the launch of Lightspeed Scheduling—an all-new booking management tool released to golf course operators. Lightspeed Scheduling enables golf facilities to serve a broader audience and drive additional revenue by easily taking bookings for as many off-course services as they need, straight from Lightspeed’s one-stop golf management platform. Powering the world’s best businesses, Lightspeed is the unified POS and payments platform for ambitious entrepreneurs who wish to accelerate growth, provide the best customer experiences and become a go-to destination in their space. The release of Lightspeed Scheduling comes at an opportune time for North…
The Garde, a women’s sporting and lifestyle brand, will be introduced for the first time at this year’s PGA Show in Orlando, Florida. The PGA Show is one of the biggest events of the year for the business of golf and runs from January 24 to January 26. The Garde will be located at Booth #5790. The Garde is a made in the USA, women’s sporting and lifestyle brand. Focusing on updating traditional aesthetics with modern details, The Garde is making the fairway the new runway. Inspired by the intersection of game and lifestyle, The Garde designs functional but fashionable…