Golf tech frontrunner Golf GameBook and the Swedish Golf Federation have extended their multi-year marketing partnership. Golf tech frontrunner Golf GameBook and the Swedish Golf Federation have extended their multi-year marketing partnership. Building on the previous 3 years of success, both partners are continuing to push the overall digitalization of the game and fostering digital engagement, especially via promoting junior golf and matchplay in 2022. Junior golf as a catalyst to growing the game Over the past 3 years, more than 20,000 junior golfers across Sweden have utilized for free the full benefits of Golf GameBook’s industry leading app, which…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
World’s Second Largest Mobile Golf Game Celebrates Milestones While Inviting Players to Hit the Links in New Anniversary In-game Events Today, StarLark, a subsidiary of Zynga Inc., announced it is celebrating the fourth anniversary of its popular fantasy-themed mobile golf game, Golf Rival, with multiple upcoming in-game events for players. To celebrate the title’s exciting growth, StarLark is sharing important milestones from the past four years as it looks to the future. Four-year Anniversary Milestones Golf Rival provides mobile golf enthusiasts around the world with adrenaline-packed player vs. player (PvP) competition filled with over-the-top moments like long-distance dunk shots and…
Golf Genius Software, the leading worldwide provider of tournament management solutions, has announced the launch of Golf Genius Golf Hub Golf Genius Software, the leading worldwide provider of tournament management solutions, has announced the launch of Golf Genius Golf Hub, a powerful new way to promote and market events available at no cost to existing Golf Genius customers. Private clubs, public courses, and resorts are now able to seamlessly create a promotional Golf Hub landing page for any competition, open event, league, or clinic, with optional online registration and payment as required. Golf professionals and administrators can then embed these…
A growing number of avid golfers are likely to regard electric trolleys as the most satisfying method of getting around a golf course and an increasing number are choosing to use them more frequently, according to independent research contained in a new report charting the history of the golfing caddie – from the knowledgeable human bag carriers to the ultimate modern powered equivalents offering high tech features, while reducing strain on the body. Of the regular golfers surveyed in eight of the world’s top golf-playing nations, electric trolleys were used by up to two thirds of golfers in some markets.…
European Golf Design Limited (EGD) is poised for a new direction following a change in the ownership structure of the renowned golf course design company. European Golf Design Limited (EGD) is poised for a new direction following a change in the ownership structure of the renowned golf course design company. A two-man syndicate comprising European Tour Chief Operating Officer Keith Waters and businessman Robert Birmingham has acquired 50% of EGD from International Management Group (IMG), who established the company together with the European Tour as a joint venture in 1992. The syndicate and the European Tour will now work together…
U.S. Bank announced today a multi-year sponsorship with 2020 PGA Championship winner and PGA TOUR professional golfer Collin Morikawa. Morikawa, a Los Angeles native, is currently ranked 4th in the Official World Golf Rankings. U.S. Bank will serve as the premier bank sponsor for Morikawa with branding rights on his golf bag. The bank will also work with Morikawa for production of TV, digital, print and radio campaigns. “We are impressed by Collin’s focus on teamwork as a path to success and are excited to incorporate him and his team into our brand campaigns. We want to wish Collin continued…
SPIDER EX HEADLINES THE FOURSOME, WITH EACH OPTICALLY ENGINEERED TO MAKE AIMING AND ALIGNMENT EASIER WITH DISTINCT TRUE PATH SYSTEMS Spider putters are among the most recognizable in the world, utilizing unique shapes and materials to deliver industry-leading performance in high-MOI mallets. Today, TaylorMade Golf Company announces four new additions to the acclaimed franchise: Spider EX, Spider X Hydro Blast, Spider S and Spider SR. Each model is equipped with a specialized True Path alignment system that fits the putter’s shape while aiding certain golfer profiles. A lot goes into hitting a solid putt. With this new class of Spider…
Golf Genius Software is providing free guidance for all clubs on getting to grips with managing events under the new World Handicap System (WHS) through a free guide and webinar. Golf Genius Software is providing free guidance for all clubs on getting to grips with managing events under the new World Handicap System (WHS) through a free guide and webinar. Leveraging the company’s knowledge and insights from working with the USGA to implement WHS throughout 2020 and as an authorised WHS licensee to all four home nations’ governing bodies, Golf Genius’ free WHS guide helps club administrators demystify some of…
Limited Edition 3D Printed Commercial Putter Using HP Metal Jet Technology. The KING Supersport-35, A Limited Edition, Fully 3D Printed Putter Design with SIK Face Technology, Delivers the Next Level in Personalization and Putter Performance. Cobra Golf®, a leader in golf club innovation, announced today the first of its revolutionary products featuring 3D Printing technology. The KING Supersport-35 putter, developed over the past two years in collaboration with COBRA engineers and the teams at HP and Parmatech, features a fully 3D printed metal body with an intricate lattice structure to optimize weight distribution and deliver the highest-possible MOI in a…