The innovative venue and golf course experience welcomes players to have fun at second location in Greater Los Angeles-area Located along the prominent Pacific Coast Highway, Topgolf’s 76th outdoor global venue welcomes all communities in and around El Segundo and Los Angeles County to enjoy both Topgolf’s signature, technology-driven multi-level entertainment experience and traditional golf via the refreshed Lakes at El Segundo golf course. “This is a very exciting opening for Topgolf as the game of golf continues to grow and diversify both on and off the course. We are thrilled to be part of this movement and for the…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
Fungicide features a combination of azoxystrobin and biofungicide extract Prime Source, a division of Albaugh, LLC, announced the launch of AzoxyBio Fungicide. The product has received EPA registration and will be available for purchase in spring 2022. AzoxyBio features a unique combination of azoxystrobin plus an extract of the biofungicide, Reynoutria sachalinensis, for dual modes of action from Groups 11 and P5. In addition to systemic, broad-spectrum, preventive control of key turf and ornamental diseases, the AzoxyBio Fungicide complex provides a biological boost to plants’ immune systems for sound disease resistance management. An exclusive performance additive enhances suspension for efficient…
The Ladies Professional Golf Association (LPGA) today announced that Callaway Golf, one of the world’s leading manufacturers of golf equipment and accessories, has been named an Official Marketing Partner, with a focus on giving women and girls even more access to the game, both as fans and participants. With the partnership, Callaway will activate across the LPGA’s social-media platforms, bringing its expertise in golf equipment and content to women’s golf fans around the world. Using their #TeamCallaway ambassadors – including LPGA Tour major champions Georgia Hall, Jeongeun Lee6, Morgan Pressel, Yani Tseng and Michelle Wie West – their content creation…
Publisher also reaches agreement to acquire PGA TOUR® 2K21 developer HB Studios as part of its continued commitment to producing massively successful golf simulation games 2K made a hole in one today by announcing the Company has agreed to an exclusive, long-term partnership with Tiger Woods, one of the most iconic and celebrated figures in golf history. In addition, 2K announced it has entered into a definitive agreement to acquire privately-held HB Studios Multimedia Ltd., developers of the critically acclaimed and commercially successful PGA TOUR® 2K21, as well as The Golf Club franchise. 2K made a hole in one today…
Global sports and entertainment leader Topgolf Entertainment Group, announced today that Artie Starrs will join as the new Chief Executive Officer at Topgolf, effective April 5, 2021. In this role, he will be responsible for the continued growth and expansion of Topgolf as one of the premiere golf entertainment companies in the world, fueled by new parent company Callaway Golf and its full portfolio of powerhouse brands, which includes Odyssey, OGIO, TravisMathew and Jack Wolfskin. Artie comes to Topgolf from Yum! Brands where he most recently served as Global CEO for Pizza Hut, overseeing its 18,000 locations across 110 countries.…
Toro becomes Official Supplier of Turf Care Maintenance Equipment at the world-famous golf destination The Toro Company and Pebble Beach Resorts have finalized an agreement naming Toro as the Official Supplier of golf course maintenance equipment for Pebble Beach Resorts, including their renowned golf courses  Pebble Beach Golf Links, Spyglass Hill Golf Course, The Links at Spanish Bay, and Del Monte Golf Course.e “We are very excited and honored to enter this new partnership with Pebble Beach Resorts,” said Rick Olson, Chairman and CEO of The Toro Company. “Backed by our experienced and customer-focused distributor team at Turf Star…
Course to be built at the heart of the Kingdom’s capital of Entertainment, Sports and the Arts, currently under construction Jack Nicklaus, the globally renowned golf course designer and the greatest champion in the game’s history with a record 18 professional major championships to his name, has confirmed that he is designing his first ever course in Saudi Arabia, a championship golf course for QiddiyaSaudi Arabia’s capital of Entertainments, Sports and the Arts. The course, located 40 minutes from the Saudi capital of Riyadh, is under design and is awaiting commencement of construction. Jack and Nicklaus Design are creating the…
PGA TOUR uses AWS machine learning and analytics to bring fans closer to the course and transform how they experience the world’s greatest golf tournaments AWS, First Tee, and the TOUR will partner to empower children and teenagers to build inner-strength, confidence, and resilience through the game of golf Today, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), announced that the PGA TOUR (TOUR) has selected AWS as the Official Cloud Provider of the TOUR. AWS and the TOUR are partnering to transform the way golf content is created, distributed, and experienced, bringing fans closer to the…
Leading golf equipment manufacturer, PING, has extended its long-standing relationship with The PGA past a quarter of a century after signing as a Principal Partner. The two parties have enjoyed a close association dating back to 1996 when PING became the official sponsor of The PGA’s Training Academy at its headquarters at The Belfry. Since then, PING has continued to support and help develop the next generation of PGA Professionals as a much-valued ‘Education Partner’. As part of the new five-year agreement, PING will also continue to provide engaging, educational content for The PGA’s world-renowned education programme and ongoing CPD…
New Chrome Soft X LS promotes low spin for max distance, with Tour level short game control, and expands the popular Chrome Soft Golf Ball lineup Callaway Golf Company (NYSE: ELY), an industry leader in golf equipment and innovation, today officially announced their new Chrome Soft X LS Golf Ball. It’s designed for maximum distance from a lower spin profile, and features all of the fast ball speed characteristics from the Company’s popular, Tour proven Chrome Soft X. This new golf ball is especially suited for better players who want to “bomb it” off the tee, with a tremendous combination…