Mojo Vision Partners With Fitness Brands to Elevate Sports and Fitness Experience and Performance via Its Smart Contact Lens New research finds 74% of athletes rely on wearable tech to track performance data. Key consumer segment ready for better data delivery during activity. Mojo also announces $45 million in additional funding Mojo Vision, the Invisible Computing Company, today announced strategic partnerships with leading sports and fitness brands to collaborate on next-generation user experiences that combine augmented reality, wearable technology and personal performance data. The companies will work together using Mojo’s smart contact lens technology, Mojo Lens, to find unique ways…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
The Rolex Challenge Tour Grand Final supported by The R&A will return to Club de Golf Alcanada in 2022, having previously held the event back in 2019 which saw Italian Francesco Laporta win the Rolex Grand Final and Road to Mallorca Rankings double. The final event of this year’s Road to Mallorca schedule will take place from November 3-6, 2022, as players look to secure one of the coveted 20 DP World Tour cards for 2023. The European Challenge Tour has historically produced a plethora of golfing stars, including 2018 Ryder Cup Captain Thomas Bjá¸rn, 2016 Open Champion Henrik Stenson…
Created with the aim of providing a best-of-breed complete solution to the UK & Ireland club market, the partnership between Golf Genius Software and BRS Golf by GolfNow has now been successfully serving clubs for a full year. Bringing together the core strengths of both leading golf software providers, the BRS Golf and Golf Genius product delivers a complete competition management solution, including live scoring through the BRS Golf Scoring App, online booking and payment solutions, and full integration to WHS across all golf unions in the UK and Ireland. Having powered in excess of 50,000 rounds in 2021, the…
Nine-hole floodlit golf course in the heart of the Yas Acres residential community Exceptional F&B experiences, swimming pool, gym and padel tennis courts on site Opening to the public on 25 November Abu Dhabi, UAE: Aldar Properties (‘Aldar’) has announced the launch of Yas Acres Golf & Country Club, its newest lifestyle destination on Yas Island. It is the first golf course to open in one of Aldar’s residential communities and the second golf course developed by Aldar, following the success of Yas Links Abu Dhabi. The course is set to become Abu Dhabi’s premium night-time golf course, offering golfers…
ECCO GOLF ambassadors, Henrik Stenson and Erik van Rooyen, have each designed custom versions of the ECCO BIOM® H4 shoe for the SS22 collection – with the PGA Tour stars coming up with striking and unique designs that reflect their style and personalities on and off the course. Paying homage to his nickname – and following on from the popularity of his S-THREE ‘Iceman’ design – Stenson has helped with the design of another ultra-cool ‘Iceman’ inspired shoe in an ice-cold blue and white colourway, with the ECCO logo emblazoned on the sole. Stenson’s special edition shoe also features his…
GOLFTEC Memphis makes its return as an updated stand alone center located at: 5475 Poplar Ave. Suite 101 & 102 Memphis, TN 38119. This new Training Center will help GOLFTEC better serve the great golfing community in Memphis! The new 3,400-square-foot facility features five highly-equipped indoor bays, powered by TECSWING using Foresight Sports simulators, for lessons, club fitting and practice. Each bay is equipped with OptiMotion, a groundbreaking motion tracking innovation that sets a new standard for how golf swings are measured and the way golf instruction is delivered. To round out the golfer’s complete game, the facility includes an…
Toro to supply course maintenance and irrigation equipment to a new community golf facility at Lethamhill, Glasgow The R&A has named The Toro Company as a Founding Partner and Official Golf Course Maintenance Partner for its planned community golf facility at Lethamhill in Glasgow, Scotland. The development aims to make golf more accessible, appealing and inclusive for people of all ages and backgrounds by creating an open and affordable pathway into golf that helps drive the future of the sport. At the heart of facility, The R&A is committed to showcasing the gold standard in golf course maintenance, turf care,…
An array of international stars has been added to the line-up for next month’s PIF Saudi International powered by Softbank Investment Advisers – in what will be the Asian Tour’s strongest-ever field. With the Public Investment Fund (PIF), announced as the new title sponsor and a field packed with the world’s best players, the landmark tournament is set for a record-breaking edition when it returns to King Abdullah Economic City (KAEC) at Royal Greens Golf and Country Club, 3-6 February 2022. 2018 Masters Champion Patrick Reed will once again be returning to Saudi Arabia, playing in every tournament since the…
The PGA of Australia is pleased to announce a new five-year partnership with Coca-Cola Europacific Partners (CCEP) that will also include the official hydration partnership of both the WPGA Tour of Australasia and ISPS Handa PGA Tour of Australasia. This new agreement will see CCEP enter its 13th year as a premier partner of the PGA and continue their year-round commitment to golf. CCEP will continue to be involved across a range of member programs such as the CCEP Invitational events, PGA Associate Program and a range of other initiatives to benefit PGA Members. CCEP will also be a partner…