Skechers, The Comfort Technology Company, is announcing a partnership with the DIO Implant LA Open on the LPGA Tour as the tournament’s Official Footwear Sponsor. Skechers elite athlete Brooke Henderson, currently ranked 10th in the world, will return to the event to defend her 2021 championship title, competing against a strong international field of 144 of the world’s best female professional golfers including 15 of the top 20 ranked players. The LPGA Tour event takes place at Wilshire Country Club beginning Thursday, April 21, and runs through Sunday, April 24. As part of the sponsorship, the Company will be providing…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
Campaign aims to increase understanding of the role of biomarker testing to complete a lung cancer diagnosis Jason Day, pro-golfer and PGA Champion, joins AstraZeneca to launch the Getting Out of the Rough campaign, aimed to educate lung cancer patients and their caregivers about biomarker testing and the importance of completing a lung cancer diagnosis through this approach. The Getting Out of the Rough campaign features a six-episode video series, where Jason is joined by friends from the worlds of medicine and entertainment to discuss and learn about adapting after you or someone you love has been diagnosed with lung…
Omaha has a new indoor golf & entertainment attraction! X-Golf Omaha features 7 high-tech golf simulator bays and a full service bar. Golfers will be able to play over 45 real world courses like Pebble Beach, St. Andrews, Harbour Town, Kapalua and Bay Hill. Players of all ages and skill levels are welcome to play on the golf simulators. X-Golf Omaha will give beginners the opportunity to tee it up and have fun without worrying about pace of play or finding their golf ball after errant shots! Golfers can bring their own golf clubs or rent Callaway clubs. X-Golf simulators…
Berger and John Deere will donate $100,000 to charitable organizations in lieu of a traditional win bonus. He will debut a John Deere branded golf bag at The Masters. Deere & Company (NYSE: DE) has teamed up with the 21st ranked golfer in the world and Ryder Cup champion, Daniel Berger, for a multi-year charitable ambassador partnership that will include charitable collaborations and branding on his golf bag. John Deere and Berger mutually agreed to prioritize giving back to the game of golf and charitable organizations by committing $100,000 in donations to various organizations in lieu of a traditional win…
The iTQ is poised to revolutionize the game as the latest must-have tool in every golfer’s bag. As the Masters kicked off, XonicTM announced the launch of the iTQTM, a new, specialized AI caddie tool that is tailored to each golfer and their swing. It’s the only mobile tool of its kind, providing golfers with real-time, customized PGA professional quick fixes and tips, to help golfers during their round, whenever they need it. There are no lessons or practice drills – the fixes and tips are designed to work right away. I already had a rangefinder, I didn’t need help…
Indiana-based Stick & Hack expanding virtual global community through new app Stick & Hack, a golf lifestyle platform, released its new app to bring the company’s unique golfing lifestyle experience to its members’ fingertips. The Challenge App, released on April 4, features over 90 challenges and objectives for golfers around the world to bring the enjoyment of the game to a whole new level. With competitions, accomplishments and interactive content players can climb the global leaderboard with every achievement they reach. “There truly isn’t anything else out there like this. It equalizes the game for golfers and non-golfers since you…
Soil Scout’s sensors detect the turf’s underground moisture, temperature, and salinity levels while SubAir Systems’ units automatically adjust the moisture levels to provide optimised conditions for turf managers US-based SubAir Sports Systems partnership with wireless underground soil moisture sensor Soil Scout to give turf managers unprecedented control over their operations and turf with automated subsurface monitoring and ventilation is flourishing!Soil Scout’s sensor transmits moisture, temperature, and salinity data in real-time from up to two meters below the surface, while SubAir’s subsurface aeration and moisture removal units guarantee ideal pitch conditions, automatically adjusting the moisture levels of the turf according to…
Seekr Technologies Inc., an internet technology company, announced today that it was selected by Supreme Golf, the world’s largest provider of tee times, to power its news search and content experience. The partnership includes a customized content hub that curates the latest golf articles and a weekly e-newsletter, on a cobranded Supreme Golf website. The experience is fueled by Seekr, a search engine powered by proprietary Artificial Intelligence (AI) technology offering objective results. This partnership will help drive engagement with the Supreme Golf audience while enabling them to evaluate the quality of the news, from golf to politics, to help…
Leading Golf Apparel Brand Swings Into Women’s Fashion with Vibrant Styles Designed for On and Off the Golf Course William Murray Golf, the leading golf apparel line inspired by Bill Murray and his brothers, today unveiled its first-ever women’s apparel collection. Featuring everyday styles designed for the modern woman, the collection integrates William Murray Golf’s lighthearted approach and contemporary lifestyle with sports, making golf more accessible and entertaining for all. Since 2016, William Murray Golf’s off-the-cuff personality and vibrant collections have embodied the notion that life and golf don’t always have to be taken so seriously. Driven by mass consumer…