New dedicated team to lead the brand’s entry into the UK, Ireland, and broader European market
Uneekor, a global leader in golf simulation and performance technology, is expanding into the European market with a dedicated European sales team. Founded in South Korea before establishing in the US, the brand has grown from a regional technology company into a global name in AI-powered golf simulation, and the move into Europe marks the next stage in that journey.
Products are available now through a network of authorised resellers across the UK and Europe, including Golf Bays UK, Golf Swing Systems, Golf Sim Rooms, and Urban Golf for UK customers, and Golf Balls.AT for customers across Europe.
Uneekor’s technology is built on camera-based precision. Its patented Dimple Optix® technology captures accurate ball flight and spin data at high frame rates, allowing golfers to play with the golf ball they trust while delivering reliable performance insights. The product lineup ranges from portable launch monitors to professional overhead systems, all integrated within a growing ecosystem of software, 4k immersive courses, and AI-powered training tools designed to give golfers meaningful insight that helps them improve.
The expansion reflects Uneekor’s broader ambition to bring its technology to golfers and facilities worldwide, backed by strong North American growth and a product lineup that has earned its place on a global stage. James Murphy, Uneekor’s Global Marketing Director and a UK resident, will work closely alongside the new European team as the brand establishes its presence in the market.
“This is a major milestone for Uneekor. We’ve spent years developing technology we believe sets a new standard for the category, and we’re excited to expand our reach and bring that experience to golfers across Europe,” said James Murphy, Global Marketing Director, Uneekor. “This launch marks the next chapter in our global growth.”
“Entering a new market successfully comes down to having the right people. Between Stuart’s background at tour level and Mark’s track record launching performance technology across the UK and Ireland, and Charlie’s success of scaling operations across the UK, we have a team of people who already know this market and have the right relationships to accelerate our growth. That’s the best possible starting point,” said Scott Gaines, Global Head of Sales, Uneekor
Stuart Archibald — EMEA Director of Sales
Stuart Archibald joins Uneekor as EMEA Director of Sales. After a decade of competitive play as a tour professional across various tours, he brings twenty years of experience in the golf industry, with extensive expertise in the golf technology sector, including Foresight Sports. While working on the DP World Tour, Stuart developed a deep understanding of the needs of the world’s best players and coaches when it comes to data and performance technology.
“Having spent my career in and around the tour and working with some of the best players and coaches in the world, I’ve seen firsthand how the right technology changes the way golfers develop throughout all levels of the game. Joining Uneekor at this stage of their European growth is an opportunity I couldn’t pass up,” said Stuart Archibald, EMEA Director of Sales, Uneekor.
Mark Stevens — UK & Ireland Director of Sales
Mark Stevens joins as UK & Ireland Director of Sales, bringing more than nine years of experience in sports technology sales, including roles at Garmin. His background spans business development, strategic partnerships, and the launch of golf performance solutions including wearable technology, laser devices, and simulator systems across the UK and Ireland.
“I’ve spent nearly a decade helping golfers across the UK and Ireland access better technology, and Uneekor represents the most complete solution I’ve seen at any level. Whether someone plays competitively or just wants to enjoy the game more, there’s something here for them,” said Mark Stevens, UK & Ireland Director of Sales, Uneekor.
Charlie Brazil — Supply Chain Manager, EMEA
Charlie Brazil joins as Supply Chain Manager for EMEA, bringing more than eight years of experience in golf manufacturing and technology. He spent the majority of his career with PXG, where he played a central role in establishing and scaling the company’s UK and European production facility and distribution network.
“Europe is a huge opportunity for Uneekor, but sustainable growth only happens when the operational side is built to support it from day one,” said Charlie Brazil, Supply Chain Manager EMEA, Uneekor. “We’re putting the right partnerships and infrastructure in place now so customers across the region can expect the same level of speed, service, and reliability Uneekor is known for as demand continues to grow.”
Together, Stuart, Mark, and Charlie bring elite playing experience, deep market relationships, and operational expertise that span the full scope of what a successful European expansion requires. Their collective understanding of the European golf landscape, from tour level to consumer, positions Uneekor to enter the market with credibility and establish a strong presence across the region.
Today’s announcement is the first chapter in Uneekor’s European story, bringing its advanced golf simulation technology to a new audience of golfers, coaches, and facilities across the UK and Europe. For more information, visit uneekor.com.