Golf Genius, the leading provider of cloud-hosted golf software solutions, has launched a new 4-step framework guide designed to help golf club managers and decision makers make more confident, evidence-based technology decisions.
Developed in collaboration with golf survey and insights specialists, Players 1st, as well as the Golf Club Managers Association (GCMA), CMAE Scotland, CMAI, UK Golf Federation and Golf Club Secretary, the guide provides a practical roadmap for assessing, selecting and implementing software across all areas of club operations.
Drawing on findings from the 2025 Golf Club Software Technology Report, which revealed that two-thirds of clubs are considering changing software providers and more than half are seeking external guidance, the 32-page framework enables club leaders to approach change with structure and clarity.
The white paper outlines a four-step process – Investigation, Tender, Decision and Implementation – each supported by practical tools including a Software Audit Tool, Total Cost of Ownership (TCO) Calculator, Request for Proposal (RFP) Template and Supplier Evaluation Matrix. Together, these resources help managers assess the effectiveness of their current systems, benchmark supplier performance, and calculate long-term value beyond headline costs.
Craig Higgs, Managing Director of Golf Genius – International, commented: “Software has become a strategic asset, not just an operational tool. This framework was created to support club managers who want to make objective, informed decisions in an increasingly complex software landscape.”
The publication reflects Golf Genius’s broader commitment to strengthening the industry’s digital confidence through education and collaboration. It builds on the company’s Digital Playbook, which sets out how Golf Genius partners with golf associations, PGAs and clubs worldwide to deliver integrated technology that improves operational efficiency and enhances the golfer experience.
Jakob Buksted, Director of Research at Players 1st, added: “The more knowledge we can provide to clubs, the better equipped they are to select technology that fits their unique needs. This project gives decision makers the structure and insight they need to plan change responsibly and effectively.”
Golf Genius’s growing suite of technology solutions and supporting resources reflects its ongoing role as a trusted digital partner to golf organisations across more than 60 countries. From WHS Handicapping and Tournament Management to coaching and community engagement platforms, the company drives the game’s transition into the digital era through collaboration, integration and innovation.
To download Navigating Golf Club Software – A Framework for Golf Club Managers and Decision Makers, click here.
