Golf technology company ParOne has created MediaHUB for the 2024 PGA Show to facilitate media access and workflow of video content surrounding the industry’s largest global gathering for the business of golf, January 23-26, in Orlando, Fla.
By housing and cataloging videos within a centralized, controlled and secure location, MediaHUB allows approved media to retrieve and distribute videos quickly, easily, intelligently and broadly.
“For the first time, exhibitor and product-focused video content created each PGA Show day will be comprehensively and efficiently presented for media use in a single, user-friendly online hub,” said Sherry Major, who leads media and public relations for the PGA Show. “Adopting MediaHUB creates additional opportunities for exhibiting companies to share their product innovations through influential media channels.”
The platform enables media to simply download and embed videos into their websites with mechanisms to track viewership. More than 40 engagement metrics provide insights into viewer behaviors, enabling adjustments to video content strategies in real time.
“For the PGA Show, unlocking the value of digital media activities without complexity optimizes everyone’s productivity,” says ParOne CEO JR Charles. “ParOne’s MediaHUB helps trade shows, Tours and other events ensure access and streaming of video content is easier, faster and less expensive.”
MediaHUB will be accessible within the Virtual Media Center section of www.pgashow.com
About ParOne
ParOne burst on the scene in early 2021 exclusively serving the golf industry with leading-edge technology focused on video management, distribution, data and analytics. It partners with golf media organizations, brands and other companies to develop, in addition to MediaHUB, powerful technology: ParOne Enterprise Video Player optimizes video delivery, viewer experiences and revenue generation for golf website publishers and Tours; TPUT provides website publishers an analytics platform delivering more than 100 metrics for deeper understanding of video effectiveness; Video Commerce functionality embeds links within videos for viewers to purchase products while watching the golf action; Video Syndication serves golf publishers, Tours and brands by distributing golf videos and streaming live tournament broadcasts to top golf apps and websites globally. More information: www.parone.com, info@parone.com
About PGA Golf Exhibitions
The PGA Show and PGA Buying & Education Summit are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying & Education Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on “X”, Instagram and Facebook.
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CONTACT:
JR Charles, ParOne
Sherry Major, PGA Show
sherry.major@rxglobal.com