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Home»Business»Industry News»Your Golf Travel Doubles Down on Disruptive Augusta Promotion
Industry News

Your Golf Travel Doubles Down on Disruptive Augusta Promotion

Jane TurnerBy Jane TurnerApril 2, 2026No Comments3 Mins Read
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Ross Marshall, executive chairman and co-founder of Your Golf Travel, said: “We are excited to involve our customers and golf fans with a potential magical Augusta moment of their own."
Ross Marshall, executive chairman and co-founder of Your Golf Travel, said: “We are excited to involve our customers and golf fans with a potential magical Augusta moment of their own."
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Your Golf Travel, the world’s largest golf travel business, is raising the stakes again ahead of golf’s first Major of the season after reviving its Augusta promotion which last year triggered more than £1 million in free golf holiday credit for customers after Rory’s win at Augusta.

The UK’s boldest golf travel brand is once again putting its golf customers first this month after launching its new innovative “Back-to-Back Payback” campaign.

Under the terms of the enterprising promotion, golfers making a new qualifying booking between now and March 31, 2026, will receive the value of their trip back as a free* credit to use against their next booking if Rory follows up last year’s victory and wins again at the Masters 2026.

More than 1,600 golfers benefited from Your Golf Travel’s campaign last year, which saw qualifying trips booked to 19 countries across four continents and the biggest booking valued at £24,000.

Ross Marshall, executive chairman and co-founder of Your Golf Travel, said: “We are excited to involve our customers and golf fans with a potential magical Augusta moment of their own.

“In 2025, Rory’s win unlocked more than £1 million in free golf holidays, and we honoured their free next holiday in full. Repeating the promotion underlines our ongoing commitment to delight and surprise our community of golf travellers plus our confidence in Rory’s ability to deliver another green jacket.”

Founded in 2005 by Marshall and Andrew Harding, Your Golf Travel has grown into the world’s largest golf travel company, now sending more than 240,000 golfers annually to 3,500-plus destinations in 24 countries. The business operates from offices in Farringdon, Brighton, Atlanta, Georgia, Birmingham, Alabama, St Andrews and Cork.

Your Golf Travel ambassador Simon Holmes (Sky Sports golf analyst and world class coach) said the promotion reflects the anticipation that surrounds Augusta. “If Rory goes back-to-back, it will be one of the standout moments in modern golf. For customers who have committed to a trip with YGT*, that outcome becomes personal.”

Fellow brand ambassador Suzann Pettersen added: “Augusta holds a unique place in the sport. Connecting that moment to golfers’ own travel plans creates a powerful engagement point.”

Applies to new golf holiday bookings made with Your Golf Travel between March 3 and March 31, 2026 (inclusive) with a travel date between September 1, 2026 and 31st October, 2027 (inclusive) and for which payment in full has been made, by credit or debit card, between 00.01 on March 3 and 23.59 on March 31, 2026.

For more information please visit: https://www.yourgolftravel.com/back2back

*Terms and conditions apply: https://www.yourgolftravel.com/promotions/travel-free#rory-terms-and-conditions

Rory & The Masters do not endorse and are not associated with this promotion.

Promoter: Your Golf Travel, Cloister Court, 22-26 Farringdon Ln, London. EC1R3AJ.

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Jane Turner

Jane Turner is the Editor of Golf Business Technology and has worked in the Education and Consulting sector for over two decades.

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