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Home»Business»Event Management»Unknown Golf Showcases Continued Innovation at the 2026 PGA Show
Event Management

Unknown Golf Showcases Continued Innovation at the 2026 PGA Show

Jane TurnerBy Jane TurnerJanuary 14, 2026No Comments3 Mins Read
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“The PGA Show continues to be an important opportunity for us to connect with the golf community, share what we’re building, and listen closely to the needs of professionals and players alike,” said Justin Whaley, the CEO.
“The PGA Show continues to be an important opportunity for us to connect with the golf community, share what we’re building, and listen closely to the needs of professionals and players alike,” said Justin Whaley, the CEO .
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Unknown Golf, the all-in-one golf event and tournament management platform, is proud to announce its return to the 2026 PGA Show, taking place January 20–23 in Orlando, Florida. Building on strong momentum and industry recognition, Unknown Golf will once again demonstrate how its platform continues to reshape the tournament and event management experience for golf professionals, clubs, and players.

Following multiple years of rapid growth and platform expansion, Unknown Golf enters 2026 focused on delivering a more connected, intelligent, and seamless ecosystem for golf event management. Designed by golfers and golf professionals, the platform brings together everything needed to run tournaments, leagues, and games, while simultaneously enhancing the player experience.

At the 2026 PGA Show, attendees will have the opportunity to explore Unknown Golf’s expanding suite of tools, including:

  • PinSync™ – Effortless creation of professional pin sheets with speed and precision
  • VeriScore™ – Industry-leading score validation technology that protects competition integrity
  • Delegated Event Caddie™ – A purpose-built workflow that allows clubs to assign trusted volunteers or staff to manage event logistics, scoring, and participant coordination—ideal for charity and fundraising events
  • A modernized Print Center – A streamlined, centralized hub for producing professional-grade tournament materials
  • Integrated club-to-player workflows that simplify tournament operations, communications, and post-event insights
  • USGA® GHIN® and Golf Canada integration – Supporting accurate scoring, handicap management

Attendees can experience these capabilities firsthand by visiting Unknown Golf at booth #2708, where the team will provide live demonstrations and product walkthroughs throughout the show.

In addition, Unknown Golf will host a Happy Hour at its booth on Wednesday, January 21, from 4:00 to 6:00 PM, inviting PGA Professionals, industry partners, and attendees to connect, unwind, and network in a relaxed setting.  Attendees can also enter to win a free one-year commercial license for their club, group, or league.

Unknown Golf’s platform uniquely serves both sides of the game, club professionals and players, by managing every data point behind the scenes while keeping the experience simple, intuitive, and service-driven.

“The PGA Show continues to be an important opportunity for us to connect with the golf community, share what we’re building, and listen closely to the needs of professionals and players alike,” said Justin Whaley, the CEO . “We’re excited to return in 2026 with continued innovation and a clear focus on elevating the entire golf experience for club professionals and players alike.”

For more information about Unknown Golf, visit www.unknowngolf.com.

About UnknownGolf

A licensed USGA® tournament provider, Unknown Golf is an all-in-one event, tournament, and game management platform built by golfers and golf professionals. With full USGA® GHIN® and Golf Canada integration, Unknown Golf manages every data point so club professionals, directors, and players can focus on enjoying the game. Designed to support both the club and the player in one connected experience, the platform combines powerful technology with a service-first approach that sets it apart. Learn more at unknowngolf.com and follow Unknown Golf on Facebook, Instagram, and LinkedIn.

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Jane Turner

Jane Turner is the Editor of Golf Business Technology and has worked in the Education and Consulting sector for over two decades.

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