Leading Golf Simulation Company Announces 50% Year-Over-Year Growth, Expands Leadership Team, and Signals Major AI Innovations Ahead
Uneekor, a global leader in golf simulation and performance technology, announces closing 2025 with 50% year-over-year growth. The milestone year is driven by a steady cadence of new product releases, strong commitment to continued innovation, accelerated advances in AI-powered training, strategic leadership additions, and an ongoing focus on making golf simulation accessible to players at every level.
Uneekor’s growing global footprint and engaged user base reflect the company’s expanding reach and community momentum. As of year-end 2025, Uneekor supports active users across 71 countries.
Throughout 2025, Uneekor delivered a series of major advancements that reinforced its position at the forefront of golf technology innovation:
- Opening of Uneekor’s Global Innovation Center in Dallas, Texas. The new engineering hub is dedicated to research, testing, and product development efforts.
- New Product Launches:
- EYE XR – Uneekor’s newest rear-mounted launch monitor, featuring groundbreaking Club AI technology delivering real-time club data with no need for stickers. Ideal for commercial facilities or home setups requiring flexibility
- EYE MINI CORE – Uneekor’s most accessible ground-based launch monitor to date, expanding access to professional-grade performance data for golfers at every level.
- GAME DAY – A next-generation simulation software designed to elevate competition, social play, and immersive virtual golf experiences.
- AI Trainer – An AI-powered coaching tool that delivers real-time insights and personalized feedback to help golfers practice more efficiently and improve faster.
- Introduction of the QED Trade-In Program, providing QED launch monitor owners with a dedicated upgrade path to its newest rear-mounted launch monitor, the EYE XR.
Strategic Leadership Fuels Uneekor’s Next Phase of Growth
Uneekor continues to strengthen its leadership team as part of a company-wide evolution. Building on the appointment of Global Marketing Director, James Murphy in late 2024, the company expanded its executive bench with Scott Gaines as Global Head of Sales, Tarick Walton as Head of Product Management, and Jason Davis as Head of Customer Experience. Together, this leadership team is advancing a more integrated company approach, aligning innovation, market strategy, and customer engagement to support Uneekor’s next phase of growth.
“The additions to our leadership team reflect the scale and ambition of where Uneekor is headed,” said James Murphy. “We’re building an ecosystem that empowers all golfers to improve faster, practice smarter, and experience the game in entirely new ways.”
Scott Gaines notes that the company’s strategy focuses on shared success with its network. “Our growth is directly tied to the health of our partners,” said Gaines. “We’re widening our distribution map and building frameworks that allow our dealers and distributors to scale alongside us. When they win, we win, and that shared trajectory is the foundation of our global strategy.”
From a development perspective, Tarick Walton emphasizes a pragmatic, utility-driven approach. “Product innovation at Uneekor starts with listening to the golf community,” said Walton. “We are focused on leveraging cutting-edge technologies to solve real problems while creating fun and immersive experiences for golf enthusiasts of all levels.”
Complementing this, Jason Davis is focused on the value of the ownership lifecycle. “Support shouldn’t just be a reaction to a problem; it should be a value-add to the ownership experience,” adds Davis. “We are elevating our service model to ensure that every interaction, whether it’s a technical question or a setup consultation, leaves the customer more confident in their system and more engaged with the brand.”
Looking Ahead: AI-Driven Golf Simulation in 2026
As Uneekor looks to 2026, the company sees artificial intelligence playing a transformative role in how golfers train, practice, and improve, particularly outside of traditional on-course environments.
“Golfers want smarter tools that measure performance, while also actively helping them improve,” Murphy added. “AI is unlocking entirely new ways to coach, analyze, and adapt practice sessions at home, and Uneekor is leading that shift.”
Sustained Momentum into the New Year
With strong year-end growth, an expanded leadership team, and a robust innovation pipeline, Uneekor enters 2026 positioned to continue shaping the future of golf simulation and training technology.
As Uneekor grows, their focus remains clear: to make golf more accessible, more engaging, and more effective for all levels of golfers whether they be touring professionals, junior golfers, and those practicing in their garage at home.
Murphy, Gaines, Walton, and Davis were in attendance at the 2026 PGA Show, where they shared what’s next for Uneekor at Booth #2143.
