Toptracer, the world’s number one range technology, has announced a new strategic partnership with The Professional Golfers’ Association of Great Britain and Ireland (The PGA GB&I)that is set to improve the way PGA Members learn, coach, and connect with golfers.
The partnership will see Toptracer technology embedded throughout a PGA Member’s coaching journey. From the earliest stages of training, aspiring coaches will be introduced to advanced tools that build confidence, provide meaningful data insights, and enhance their ability to analyse and inspire players.
Central to this is the integration of Toptracer technology into the PGA Member and Trainee experience to enhance their learning process and develop their coaching practice. By incorporating Toptracer’s range of tools, from game-like challenges such as Toptracer 30 and Toptracer 12 to its dedicated coaching platform Toptracer Coach, PGA Members and Trainees can gather meaningful insights, assess performance, benchmark progress and deliver more targeted, effective coaching.
The collaboration will also leverage The PGA’s communication channels and the PGA Play platform to connect more golfers with PGA Members, showcasing the benefits of Toptracer’s role in technology-enhanced coaching and reinforcing both Toptracer and The PGA’s commitment to innovation in the sport.
“Our role is to give PGA trainees the foundations to become effective coaches, and technology is central to that. Toptracer’s coaching tools make every shot more meaningful, from coaching to purposeful practice and family fun, and we’ll work closely together to align their product with great coaching practice,” commented David Colclough, Head of Coaching & Sport Science at The PGA.
Peter Barry, Senior Director of Global Sales at Toptracer added: “Aligning with The PGA is hugely significant for us. Our coach product is a natural fit for their business, helping us become part of every golfer’s journey and making that experience more meaningful through coaching and practice.
“We’re at the first stages of this evolution, and we believe this will take coaching to another level, even for elite players. The PGA is held in such high esteem, and for us to be aligned with them carries real significance.”
Richard Barker PGA, Executive Director – Business Development commented: “This partnership with Toptracer reflects our commitment to ensuring PGA Members have access to the market leading products and services that add value to their day-to-day work.
“Whether that’s through supporting a golfers development using meaningful data or analysis and improving the experience on the driving range, Toptracer helps our Members deliver a better experience.”
For more information on Toptracer or to find a range near you, visit https://toptracer.com, and for more information on The PGA, visit https://www.pga.info/
ABOUT TOPTRACER
Toptracer, a Topgolf Callaway Brands Corp. brand, is the most-used and most-trusted advanced ball-tracing technology. The first of its kind to be introduced to the game of golf, Toptracer has revolutionised the way viewers experience the game at Topgolf venues, play at driving ranges and watch major golf tournaments on television. Today, Toptracer technology powers over driving ranges and Topgolf venues in over 35 countries. Learn more at toptracer.com.
ABOUT TOPGOLF CALLAWAY BRANDS
Topgolf Callaway Brands Corp. (NYSE: MODG) is an unrivalled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, and OGIO. “Modern Golf” is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. Learn more at topgolfcallawaybrands.com.
