Yumax and Azalea unite in new partnership


YUMAX Golf, one of the UK’s leading golf distribution companies, has moved to expand its growing influence in the UK and European golf industry by partnering with specialist PR and marketing agency Azalea. The European golf and tourism marcomms specialist has teamed up with YUMAX to deliver PR and marketing services across its range of brands, including SKECHERS Golf shoes, Bushnell Golf rangefingers, SIK Golf putters and Inrange – the ground-breaking golf ball-tracking system that transforms driving ranges into practice and entertainment destinations. Established in 2007 by chief executive Roger Wolfe, YUMAX has a long-standing reputation for delivering outstanding marketing and advertising campaigns for leading brands as well as masterminding sales and marketing strategies for some of the world’s biggest brands. In addition, the company is an expert in providing innovative solutions for companies looking to establish a foothold in the golf market and will work closely with Azalea to raise the profile in the UK and EMEA markets of Skechers Golf, Bushnell, Inrange and SIK Golf’s range of putters – which were launched in Europe this spring. Endorsed by reigning US Open champion Bryson DeChambeau, SIK (Study in Kinematics) is the branch of mechanics concerned with the motion of objects and the premium line of putters feature the company’s revolutionary patented Descending Loft Technology (DLT). Ben Davis, commercial director for YUMAX Golf, said: “We’ve known the Azalea team for a number of years and their knowledge and expertise in the golf industry is second to none. “As well as established golf products like Skechers and Bushnell Golf, we are promoting a number of exciting new brands and this new partnership will help us to drive creative marketing, PR and communications across new and existing markets.” Renowned as a leading player in the golf and tourism industry, Azalea works with some of Europe’s major tourist boards, flagship golf clubs, luxury resorts and leading brands, with vast experience in enhancing reputation and raising brand awareness. Azalea director, Andy Barwell, said: “We have a long-standing relationship with YUMAX and are delighted to be working with them on this new venture, which is a great opportunity to cement our presence in the golf product marketplace.” For more information, visit www.yumaxgolf.com | www.theazaleagroup.com ENDS Information for journalists Press release written by Azalea For further information, please contact Pete Simm on +44 1730 711920 or email petes@theazaleagroup.com About YUMAX Golf YUMAX Golf is one of the Europe’s leading golf distribution companies. Focusing on market leading brands like Bushnell Golf, Skechers Go Golf, SIK Golf, Inrange and Camelbak, YUMAX Golf’s influence in the golf industry stretches from the UK into mainland Europe, Africa and the Middle East. We strive to be at the forefront of technology which enables our brands to reach partners and customers in the quickest and most efficient ways possible. About Azalea Founded in 2006, Azalea is renowned as a leading player in the golf and tourism industry and are experts in providing specialist PR and marketing services. The company works with some of Europe’s major tourist boards, flagship golf clubs, luxury resorts and leading brands, with vast experience in enhancing reputation and raising brand awareness across all international markets.