Golf Genius helping clubs and associations take the leap in new software era

Golf Genius Software has reported continued success throughout 2021, facilitating the new digital golf environment by delivering innovative technology and exceptional experiences for clubs, tours and associations.

Golf Genius Software has reported continued success throughout 2021, facilitating the new digital golf environment by delivering innovative technology and exceptional experiences for clubs, tours and associations.

In the past 12 months, the company has powered 30 million rounds in 62 countries worldwide while accelerating growth with key partnerships and acquisitions.

Craig Higgs, Managing Director of Golf Genius International commented: “The introduction of WHS and the widespread shift to digital solutions has opened everyone’s eyes to the role software can play in enhancing the golf experience at any level and appealing to the growing audience of new golfers.

“With continual product development, we’ve been able to bring in new technology on our roadmap to digitisation and now offer a product offering to help professionals in all departments; coaching, retail and running tournaments.”

Fostering relationships with some of the game’s biggest organisations, including the PGA’s of Japan, Australia and Holland, Golf Canada, England Golf, and the DP World Tour and Legends Tour, Golf Genius has increased its commitment to using software to grow the game and develop a positive and forward-thinking industry.

Integration with BRS Golf by GolfNow has provided a best-of-breed complete solution to the club market while incorporating the Twilight Golf Association, a full end-to-end managed service for clubs to promote fun and social golf for newcomers to the sport via leagues, as a new division of the company to help drive growth in the grassroots.

“It certainly is an exciting time as we grow from our core club offering of TMS (tournament management software) and WHS handicapping services to these innovative programmes aimed at growing participation and enhancing the future of the game,” continued Higgs.

“The landscape for software has changed in golf and is only going to become a larger part of the experience. We’re looking forward to the challenge ahead and will be ready to bring new solutions to help grow the game.”