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Home»Technology»Golf Equipment»Golf Pride dominates 2023 major championships with unprecedented global tour success
Golf Equipment

Golf Pride dominates 2023 major championships with unprecedented global tour success

Aboo TayubBy Aboo TayubJanuary 5, 2024Updated:January 5, 2024No Comments2 Mins Read
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Golf Pride
Since its founding in 1949, Golf Pride has become synonymous with the highest quality performance equipment in golf. Today, from its Global Innovation Centre (GIC) in Pinehurst, North Carolina, Golf Pride continues to lead in grip innovation by continuing to obsess over the only connection between our golfers’ hands and the club.
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Golf Pride, a leading brand in golf equipment and the most preferred grip in golf, recorded another remarkable achievement in 2023, being the chosen grip in all nine major championships across both the men’s and women’s professional tours. These moments highlight Golf Pride’s storied history of leadership across all global professional golf tours.

Key Achievements in 2023:

Major Championships: Every major champion in 2023 used Golf Pride grips.
PGA Tour: Golf Pride grips were part of 41 out of 45 wins (91%) in the 2023 PGA Tour season, increasing to 51 wins out of 56 (91%) when including the fall season at the end of 2022.
DP World Tour and LPGA Tour: Players using Golf Pride grips won 33 out of 39 events (85%) on the DP World Tour and 29 out of 31 events (94%) on the LPGA Tour in 2023.
James Ledford, President of Golf Pride, commented: “We are thrilled that top players globally continue to trust our products in their quest for major titles. Our success is particularly unique as we do not pay professionals to use our grips. Their choice to use Golf Pride speaks to our continuous effort to inspire a feeling of confidence in all golfers.”

Notable Usage in Key Tournaments:

BMW PGA Championship: 134 out of 138 players (97.1%) chose Golf Pride at Wentworth.
Ryder Cup: 22 out of 24 players used Golf Pride grips at Marco Simone Country Club in Rome.
DP World Tour Championship: 46 out of 50 qualifying players (92%) trusted Golf Pride in the final Rolex Series event.
Building on an impressive 2022, where Golf Pride achieved 105 global tour wins, the brand also serves approximately six million golfers worldwide.

To learn more about Golf Pride, and its full range of grips, please visit www.golfpride.com  

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Aboo Tayub

Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.

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