Close Menu
Golf Business TechnologyGolf Business Technology
  • Business News
  • Technology News
  • Features
  • Opinion
  • Videos
  • Webinars
  • Podcasts
  • Partners
  • PGA Show
  • Supplier Spotlight
  • About Us
  • Contact Us
  • Email Newsletters
  • Media Pack
LinkedIn X (Twitter) Instagram
  • FREE Email Newsletters
  • About Us
  • Contact Us
  • Media Pack
LinkedIn X (Twitter) Instagram
Golf Business TechnologyGolf Business Technology
  • Business
        • Appointments
        • Course Management
        • Drone Solutions
        • Event Management
        • Golf Architecture
        • Golf Club
        • Golf Machinery
        • Golf Resorts
        • Golf Sponsorship
        • Industry News
        • Investment & Mergers
        • Irrigation Systems
        • Sports News
        • Sustainability
        • Turf Management
  • Technology
        • Artificial Intelligence
        • Augmented Reality
        • Autonomous
        • Booking Software
        • Clothing & Footwear
        • Club Management Software
        • Coaching / Training
        • Data & Analytics
        • Driving Range
        • Golf Course
        • Golf Entertainment
        • Golf Equipment
        • GPS software
        • Home Simulators
        • Indoor Golf
        • Launch Monitor
        • Rangefinders
        • Shot Tracking
        • Swing Aids
        • Virtual Golf
        • Wearables
  • Videos
  • Features
  • Opinion
  • Webinars
  • Podcasts
  • Partners
  • PGA Show
  • Supplier Spotlight
LinkedIn X (Twitter) Instagram
Golf Business TechnologyGolf Business Technology
Home»Business»Golf Sponsorship»Behind Jack Nicklaus’ Marketing Alliance With Generational Group
Golf Sponsorship

Behind Jack Nicklaus’ Marketing Alliance With Generational Group

Aboo TayubBy Aboo TayubNovember 16, 2021Updated:October 27, 2022No Comments5 Mins Read
Twitter LinkedIn Facebook Email
Share
LinkedIn Twitter Facebook Email

“We share many of the same core values, in life and work.”

Jack Nicklaus could have teamed up with anyone. In March 2021, Nicklaus—considered by many to be the greatest golfer in history—formed a unique corporate alliance with leading middle-market investment bank Generational Group. The Dallas-based, privately held financial services firm has offices in 16 North American cities and specializes in helping business owners with strategic growth, enterprise valuation, and full or partial exit strategies.

“Without question, Jack could choose to work with any investment firm in the country,” said Ryan Binkley, Generational Group’s CEO. “He chose us. That’s an honor, and it’s a testament to the type of company we’re striving to create here.”

Nicklaus was in Dallas this week for “The Generational Salute: A Tribute to Our Troops,” a fundraising event sponsored by Generational Group that is held each year in conjunction with the Veterans Day holiday. The two-day event will raise money for foundations that improve the lives of our nation’s veterans by providing critical resources and services.

Giving back to the community is just one more connection between the Golden Bear and Generational Group.

“I’ve always taken pride in choosing the right partners, whether in golf or in business,” Nicklaus said. “The Generational Group is family-owned, like-minded. We share many of the same core values in both life and business.”

“I also believe in the importance of creating a legacy, leaving things better for the next generation,” Nicklaus continued. “That is part of Generational’s mission as well. They are focused on what a client is trying to accomplish in business, in life and for future generations.”

Generational Group and Nicklaus share many of the same core values, including integrity, focus, preparation, commitment to family—and a belief in giving back to the communities where we live and work. Thus, the marketing alliance between Generational and Jack Nicklaus is more than just an endorsement deal. The three-year agreement makes Generational a Nicklaus Companies’ partner for helping business owners plan strategic growth, enterprise valuation, exit strategies and multi-generational planning.

Generational’s suite of financial services includes mergers and acquisitions, business consulting, and wealth advisory services.

Generational is also working with Nicklaus Companies to develop a five-year strategic growth plan for Jack’s companies, as well as with business development and lead generation for Nicklaus Design, the renowned Nicklaus golf course design company.

Jack Nicklaus is one of the world’s most iconic brands, not only in the sports world but in global business as well. Commonly referred to as the “Golfer of the Century,” with a record 18 major championships, Nicklaus is a renowned entrepreneur and business owner, having created dozens of companies over 50 years. In 2007, Nicklaus partnered with golf entrepreneur, banker and philanthropist Howard Milstein to institutionalize the Nicklaus brand and its global business—which is similar to the goals of Generational’s clients, who seek to monetize their business and establish a legacy for future generations.

In conjunction with the new relationship, the Golden Bear has contributed a series of videos on the Generational website describing his approach to golf, to business and to life—on topics that include market timing, preparation and working with the right partners.

A Unique Partner to Growing Companies

Based in Dallas and with offices in 16 North American Cities, Generational ranks near the top of most league tables for deals up to $1 billion. The firm is home to more than 250 professionals whose goal is to help clients with growth strategies designed to ensure business success and, when the time is right an exit strategy, with either a full or partial sale of their business.

“We combine the capabilities of the large ‘bulge bracket’ banks with the agility of a boutique,” Binkley said.

“Ultimately,” he continued, “we want to be known as a different kind of investment bank—more focused on client relationships as we work towards a transaction, or whatever our clients’ goals are.”

In 2020, the firm was listed in Refinitiv’s 2020 rankings as the No. 1 investment bank in deals closed for valuations up to $25 million and No. 2 up to $100 million. The firm was also ranked No. 8 in deals valued up to $500 million–one of only two privately held investment banks in the top 10.

Binkley points out that many Generational executives are themselves former business owners, so they have the “business owner’s DNA.”

“We understand this journey: the challenges, the emotions and the risks. We have a unique understanding, which we believe translates into a competitive advantage in the marketplace,” Binkley said.

A Banner 2021 in Middle-Market M&A

In October 2021, Generational Group closed its 1,100th deal—just six months after doing so on its 1,000th deal. The firm’s closings are up more than 60% year-to-date over 2020, which had previously been the firm’s best year.

“This is very gratifying for us,” Binkley said, “as we strive to make a difference in the lives of our clients and their families.”

A major advantage for Generational Group is its data on more than 34,000 potential global buyers that tell the firm what they’re looking for. Generational leverages technology through its proprietary platform, DealForce, which allows buyers to efficiently preview acquisition opportunities in the industries where they have interest.

Generational Group also offers services in growth consulting through the Generational Consulting Group and wealth management through Generational Wealth Advisors.

In the end, the relationship between Generational Group and Jack Nicklaus and his companies comes down to trust—the same critically important element business owners seek as they work to solidify their legacy and ensure a prosperous future for themselves and their families.

“I know how important and how emotional it is to create a company and build it over many years in hopes of one day providing for the next generation,” Nicklaus said. “This is why I believe we identify so well with the Generational Group’s clients and prospects.”

To learn more about Generational Group and its alliance with Jack Nicklaus and the Nicklaus companies, visit generational.com.

Share. LinkedIn Twitter Facebook Email
Aboo Tayub

Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.

Related Posts

Media Partnership between Golf Business Technology and PGA Show 2025

August 12, 2024

Announcement – Media Partnership between Golf Business Technology and the PGA Show 2024

January 18, 2024

GCMA Awards 2023: Players 1st sponsors Outstanding Contribution award

November 20, 2023
Add A Comment
FREE EMAIL NEWSLETTERS

Get exclusive access to breaking news, opinion editorials and Golf content


Supplier Spotlight
  • Foresight
    Foresight Sports
Golf Business Technology
LinkedIn X (Twitter) Instagram
  • Privacy Policy
  • Cookie Policy
  • Terms and Conditions
© 2024 Golf Business Technology Ltd, Northern Ireland, Company No. NI677833 All rights reserved

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsREJECT ALLAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
AWSALBCORS7 daysThis cookie is managed by Amazon Web Services and is used for load balancing.
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
AWSALB7 daysAWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.
explat_test_aa_weekly_lohp_2021_week_4517 days 8 hoursNo description
ppwp_wp_session30 minutesNo description
tk_ai14 daysGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
tk_qssessionGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_31822138_71 minuteSet by Google to distinguish users.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
tk_lr1 yearThe tk_lr is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_or5 yearsThe tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_r3d3 daysJetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience.
SAVE & ACCEPT
Powered by CookieYes Logo