Golf holidays used to be assembled by someone else and sold whole. Today’s golfer builds the itinerary personally, over several weeks, choosing each course on its own merits. That shift has quietly rewritten what a booking platform is for, and it is good news for venues that were never going to be found by name. Picture a golfer in the Netherlands, in February. They are planning two trips: a week in theAlgarve in the autumn, and the bucket list trip to Scotland they have been promisingthemselves for a decade. Those look like different problems, and they are solved in almost…
