In the not-so-distant past, and still all too common today, booking a round of golf meant picking up the phone. You would call the pro shop, wait on hold, and hope to catch the head pro or an assistant who could squeeze you in. The process was (and is) slow, imperfect, and, if we are honest, a little charming. Fast forward a few decades, and that simple act of securing a tee time is now undergoing a dramatic transformation. Technology is racing into golf, driven by a wave of younger, tech-savvy operators who entered the game during COVID and are…

