Netherlands’ first Solheim Cup welcomes 80,000 spectators as Bernardus becomes the first venue to stage the PING Junior Solheim Cup and Solheim Cup on the same course For a few unforgettable days, Bernardus became the stage for the world’s leading golfers from Europe and the United States, surrounded by tens of thousands of passionate fans on the course and many more following from home. Held from 11–13 September, the tournament placed Bernardus in front of a global audience and concluded with Team Europe reclaiming the trophy following a dramatic 15–13 victory over the United States. The event attracted approximately 80,000…
Author: Jane Turner
Jane Turner
Jane Turner is the Editor of Golf Business Technology and has worked in the Education and Consulting sector for over two decades.
Industry leaders, researchers and championship agronomists explore how technology can solve the turf industry’s key pain points and support better, more sustainable golf course management. Husqvarna brought together leading figures from across golf and turf management at its inaugural Turf & Tech Conference to explore the challenges and opportunities shaping the future of the sport. Although a relatively recent entrant to the golf sector, the 337-year-old manufacturer has a long history of developing innovative solutions for green space professionals and is using that expertise to support a more sustainable, resilient and technology-led future for golf course management. Held at The…
Augusta National Golf Club and The R&A announced today continued alignment with aspects of the 2027 qualification criteria for the Masters Tournament and The Open, awarding invitations to winners/top finishers of select national opens. Building on The R&A’s Open Qualifying Series, this joint approach was originally implemented for the 2026 editions of the Masters and The Open, providing international pathways into both major championships from several professional tours. “The Masters Tournament has a longstanding history of assembling an international field, so we embrace this opportunity to highlight the global nature of the game of golf,” said Fred Ridley, Chairman of Augusta…
A new £1 million next generation football pitch is helping the Cheshire resort build on its championship golf pedigree and strengthen its credentials as a destination for elite sport. Carden Park has long established itself as one of the North of England’s leading golf destinations. Now, the Cheshire resort is expanding its sporting offerings even further. The opening of their brand-new, professional-standard football pitch this September will give Carden Park two dedicated football surfaces alongside two championship golf courses, strengthening the venue’s position as a destination for professional clubs and international teams. The resort’s new international-standard pitch will feature a…
Pennyhill Park and Royal Berkshire join The Experience Golf’s touring portfolio, opening celebrated heathland golf to a wider international audience Exclusive Collection has partnered with The Experience Golf (TEG), the luxury golf tour operator, bringing Pennyhill Park and Royal Berkshire into TEG’s touring programme and opening the region’s celebrated heathland golf to a wider international audience. The partnership was marked with a media day at Royal Berkshire, welcoming guests from across the golfing press, lifestyle titles and content creators, who experienced first-hand the golf and hospitality on offer at both properties. The day started with breakfast at Royal Berkshire, followed…
New research from Xplor Golf & Club, home to Clubessential, foreUP, and BlueGolf, explores how golf and club professionals are using AI today, and where they see the greatest opportunities ahead. Xplor Golf & Club, which brings together Clubessential, foreUP, and BlueGolf, today announced the release of From AI Curiosity to Critical Advantage, a new guide designed to help private clubs, golf course operators, and tournament organizations identify where artificial intelligence can create meaningful value and where people should remain firmly in the loop. The guide arrives as AI moves from an emerging concept to an increasingly important consideration across…
Home of the 2031 Ryder Cup to present its golf tourism proposition to leading international tour operators in St Andrews Catalonia will join Elevate Golf 2026 as a Premium Partner with the 2031 Ryder Cup host region showcasing its golf tourism offering to tour operators from key markets around the world. The partnership will give Catalonia a prominent presence throughout the invitation-only business and networking event, which takes place from October 25-30 in Northern Ireland and St Andrews. As part of the programme, Catalonia will deliver a presentation to attending tour operators in the Fairmont St Andrews auditorium on Thursday,…
Oscar Jacobson has unveiled its Spring/Summer 2027 apparel collection, bringing together premium detailing, refined pattern work and a distinctive art deco-inspired design direction. The collection provides retailers with fresh merchandising opportunities, new product stories and the reassurance of proven carry-over garments where consumer demand remains strong. Supporting the launch, Oscar Jacobson is continuing its free embroidery incentive for pre-book orders, with no set-up charges and low minimum replenishment orders. The initiative offers greater flexibility for club cresting, teamwear and customisation opportunities, while new in-store POS is also available to help create impactful displays. The Spring/Summer 2027 collection takes its creative…
The Golf Business Technology Conference (GBTC) will return to Belfast from 4 to 6 May 2027, with the event moving to one of the most historically significant buildings in the city: the Titanic Hotel Belfast. The 2027 edition will take place in the heart of the Titanic Quarter, inside the former headquarters and drawing offices of Harland & Wolff. It was in these rooms that the shipbuilders’ designers drew up plans for RMS Titanic and her sister ships more than a century ago. Today the building has been carefully restored as a hotel, with many original features kept, including the…
Scaling Standards, Dynamic Tee Sheets, and the Future of Golf Operations: Inside Troon’s Global Playbook By Golf Business Technology Editorial In an era where player expectations are higher than ever and technology is quietly transforming every corner of the golf industry, running a world-class resort or private facility requires far more than pristine fairways and immaculate greens. It demands a sophisticated operational strategy, data-driven revenue management, and a culture that delivers consistent luxury across vastly different global markets. In Season 6, Episode 7 of The Golf Business Technology Podcast, we are joined by DJ Flanders, Executive Vice President of Troon…