Platform Transforms Captured Data Into Interactive Graphics Designed to Reveal Where Golfers Consistently Gain and Lose Strokes AVA Golf™, the platform designed to transform golf performance data into personalized improvement, has introduced a series of proprietary performance visualizations that turn shot data into powerful, interactive representations of how golfers actually play. The visualizations, including hole-by-hole performance mapping, approach and chip dispersion, and lag-putting analysis, help golfers identify recurring tendencies and better understand the factors influencing their scores. Unlike traditional platforms that primarily present performance data through individual shots, statistics and round summaries, AVA Golf brings multiple data points together to…
Author: Jane Turner
Jane Turner is the Editor of Golf Business Technology and has worked in the Education and Consulting sector for over two decades.
Indian Ocean’s first and only contemporary links layout adds to its growing list of global accolades, celebrated for its jaw-dropping aesthetics and pure golfing drama La Réserve Golf Links, at Heritage Resorts & Golf in Mauritius, has secured further international recognition, adding to its growing list of honours, by earning a place in Golf World’s inaugural Top 100 World X Factor Courses. This latest accolade further reinforces La Réserve Golf Links’ position as the #1 golf course in the Indian Ocean and celebrates the layout among a curated selection of the planet’s most visually spectacular and thrilling golf courses. Designed to honour…
On the eve of the Open Championship, Justin Rose has discussed the significance of his return to Birkdale, alongside the importance of the Kate & Justin Rose Foundation, 28 years after his breakthrough 4th place finish as a 17 year old. Writing on the social media channels of the Kate & Justin Rose Foundation, Justin reflected on how the game of golf had equipped him with the personal qualities that helped handle the intense pressure following his overnight rise to fame. He said, “Golf prepared me for that moment in a lot of ways. It teaches you how to handle…
Frilford Heath Golf Club, Oxfordshire’s 54-hole championship golf estate, welcomed some of the world’s top amateur golfers last week as it played host to The R&A Women’s and Men’s Senior Amateur Championships. Played across the Club’s acclaimed Red and Blue Courses, the championships showcased Frilford Heath’s classic heathland golf experience – and was widely praised by competitors, including both winners who had travelled from the United States. Men’s Senior Amateur Champion Bryan Hoops, who shot 10-under-par for four rounds, including a blistering final round of six-under-par 66, said: “Frilford Heath has been a fantastic venue for these championships. The course…
The 12-time Open Qualifying venue hosts two prestigious tournaments: – Imogen Hall of South Kyme Golf Club, Lincolnshire wins The Pleasington Putter – Daniel Belch sets a new course record of 68 (2-under-par) in The Pleasington Antlers Pleasington Golf Club, the 12-time Open Qualifying venue, welcomed some of the UK’s finest amateur golfers as it hosted two prestigious tournaments in July. The Pleasington Putter on July 12 attracted an elite field of top-level amateur women golfers from across the country to compete on the club’s recently upgraded course. Claiming the prestigious title was Imogen Hall of South Kyme Golf Club,…
Students and PAYNTR Golf introduce a collaboration born from a shared belief: golf is more than a sport, it’s a lifelong study. Built on a shared appreciation for craftsmanship, curiosity, and the traditions that continue to shape the sport, the collection invites golfers to embrace every round as an opportunity to learn. Because the greatest players aren’t defined by what they know, they’re defined by their willingness to keep studying. The collaboration introduces two original footwear silhouettes: Students by PAYNTR Golf WT and Students by PAYNTR Golf PT, each exploring a different chapter of the game’s story. The first silhouette…
Fan favorite Dahmen joined by DP World Tour winner Ryggs Johnston for weekly series showcasingSun Mountain’s Montana heritage, product innovation and the people behind the brand On Wednesday, August 5, Sun Mountain Sports will premiere its new short-form documentary series, “Golf State of Mind: Inside Sun Mountain — Missoula, MT,” featuring PGA TOUR winner Joel Dahmen, one of the most popular personalities from Netflix’s “Full Swing.” The seven-part series, which also features DP World Tour winner and Montana native Ryggs Johnston,includes six short-form episodes followed by the main film on September 16. New installments willdebut across Sun Mountain’s social platforms…
Global golf partner strengthens its commitment to innovation, inclusion and creating opportunities across the game. Husqvarna, the global leader in robotic mowing and smart outdoor power solutions, has pledged to support the growth of golf for women across several exciting announcements following last week’s AIG Women’s Open at Royal Lytham & St Annes. The brand believes the future of golf depends not only on attracting more women and girls to play the game, but on creating an industry where women can build careers, lead organisations and drive innovation. Working alongside golf clubs, governing bodies, tournament partners and educational organisations, Husqvarna…
Golfing experience meets entertainment as Jimmy Bullard and Michael Campbell take on Peter Finch and Paul McGinley at Chart Hills The Staysure English Legends will get underway in style on Thursday 27 August, with a special match play contest bringing together Major-winning and Ryder Cup pedigree with two of golf’s most popular personalities at Chart Hills Golf Club. Former Premier League footballer and TV personality Jimmy Bullard will team up with 2005 U.S. Open Champion Michael Campbell to take on leading golf content creator Peter Finch and former Ryder Cup Captain Paul McGinley. The fourball will tee off at 8:00…
Next Round becomes the only golf trade-in service operating in all four global golf markets, partneringwith trusted, established resale experts in each region to get quality pre-owned clubs into golfers’ hands. Next Round, a leading trade-in platform powering upgrades for pro shops, club fittersand retailers worldwide, and Club Champion, the nation’s leading premium club fitting and buildingcompany, recently announced the expansion of their partnership into the United Kingdom, completingNext Round’s integration across every Club Champion market worldwide. The UK launch is powered byNext Round’s new partnership with Golf Clubs 4 Cash, one of the UK’s largest buyers and sellers ofpre-owned…