Golf’s global fanbase is dipping at an alarming rate. And the LIV/PGA Tour feud is driving a wedge through the middle of the sport. With a potential merger between the two bodies on the cards, it’s time for them to set aside their differences and work together to attract new audiences. The solution would need to be radical, which is why I think a LIV/PGA Tour should create a festival-like golf format to completely reboot the sport. There’s no denying that golf requires modernization. It has remained unchanged for the past 100 years, and the average age of a PGA…
Author: Alexey Milovanov
Alexey Milovanov
Alexey Milovanov is a global executive expert best known for his work at the 2018 FIFA World Cup in Russia and the 2022 FIFA World Cup in Qatar. While working for the 2022 Qatar World Cup, Alexey was in charge from the FIFA/Q22 side to oversee the delivery of temporary event infrastructure for eight stadiums to accommodate over 1.2 million visitors. Previously, Alexey was the CEO of Sport-Engineering in Moscow, the body responsible for building and managing facilities for the FIFA World Cup. He oversaw the government development project for designing, constructing, maintaining, and operating seven state-owned stadiums throughout Russia. He also served as CEO of Arena-2018 between 2012 and 2016, the organization officially authorized by FIFA to advise on the delivery of sports facilities in Russia.